We, as the Designer Interviews ("DI") had the distinct pleasure and opportunity to interview award-winning, most creative and innovative Vincenzo Catoio ("VC").
“When inspired by the many rich facets of reality, design becomes capable of modifying the rules of living space, responding to needs that are no longer merely functional, but above all emotional and experiential.” This intuition guides Vincenzo Catoio’s approach to design. In his vision, the designer’s clear responsibility is to create objects that harmoniously interact with individuals and their space, helping them rediscover the real values of quality of life and wellness. Every design is defined by the constant search for that delicate balance between the functional dimension and emotional component of the object that ceases to be merely an object and is transformed into a “generator of experiences.” In order to enrich his work with a similar dimension of value, the designer must know how to draw inspiration from reality, must know how to “see where it is dark and hear where there is silence,” observing each particular with the curiosity and esthetic sensibility typical of his point of view, building his “craft” day by day. Voyages, cultures, places, landscapes, people, trends, and relationships are the source from which he draws the details and inspiration that feed his ever-active creative pool and, reworked through his design process, give shape to objects capable of unprecedented communicational effectiveness. The versatility and flexibility with which he approaches a broad range of projects generate crossovers capable of stirring extraordinarily moving experiences and stimulating perceptions.
Vincenzo Catoio Designs
We are pleased to share with you original and innovative design work by Vincenzo Catoio.
Designer Interview of Vincenzo Catoio:
DI: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
VC : Voyages ,cultures,places,landscapes,people trends and relationships are the source from which I draws the details and ispirations that feed my ever-active creative pool and,rework through his design process, give shape to objects capable of unprecedented communicational effectiveness.
DI: Can you tell us more about your company / design studio?
VC : Advancedesign gather together a network of experts of the communication. Each of us boasts a multi-year experience in his/her own area of expertise and a valuable and continuous collaboration with agencies and clients either locally and internationally. The methodology of our action is based upon the sharing of the objectives and on the strong care for the details ables to communicate the idea of the value. Thanks to our strong team we can answer and activate our competences according to the client real demands, directing the resources toward the three areas of competence in which advancedesign is specialized: STRATEGY,COMMUNICATION AND PRODUCTION
DI: What is "design" for you?
VC : Design is communicate."see where it is dark and hear where there is silence"!
DI: What kinds of works do you like designing most?
VC : All works because we like the contamination sectors.