We, as the Designer Interviews ("DI") had the distinct pleasure and opportunity to interview award-winning, most creative and innovative farnoush mohajerani ("FM").
I think that throughout the history of architecture as a representative of society, it has been an indicator of values, successes and the fall of civilizations in different eras. From memorial structures to residences and buildings that make up the texture of a city, everything can be understood in relation to people and the level of culture of each period. And in today's world, the role of art and society has become more prominent than before, and people seek to understand art. Ideas and concepts always play an important role in the designs I do. And to design the work in such a way that it is understandable for the viewer and at the same time unique. And by looking at the work, he can find out the story hidden inside it.
farnoush mohajerani Designs
We are pleased to share with you original and innovative design work by farnoush mohajerani.
farnoush mohajerani Design - Enlighten The Universe Candle
Designer Interview of farnoush mohajerani:
DI: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
FM : I hold a Master’s degree in Architecture with a focus on interior design. While my academic background initially followed a more technical path, I was always drawn to the world of art. That deep inner pull toward creativity eventually led me to architecture — a field where I found the perfect balance between structure and expression. What truly made me see myself as an artist was the realization that, whenever I design something, I’m not just thinking about function or form — I’m consumed by the idea of creating something that feels like a piece of art. I care deeply about beauty, uniqueness, meaning, and originality. I believe a well-designed object should have a soul — it should communicate something, evoke emotion, or even feel untouchable in its essence. Concept is everything to me. I always strive to embed a sense of authenticity in my work, and for me, that authenticity often starts with a strong, meaningful concept. That’s what gives each design its identity — its originality.
DI: Can you tell us more about your company / design studio?
FM : My design studio was born out of a simple but strong idea: to create handcrafted objects that are entirely original and deeply personal. From the very beginning, my goal was to design and produce exclusive pieces — not just in form, but in concept and execution as well. Nearly 90% of the works I’ve created so far are based on my own exclusive designs. I oversee every step of the process — from initial sketches and concept development, to mold-making and production. Even when a candle holder or accessory is involved, it’s produced in-house, under the same creative vision. This hands-on, fully integrated approach allows me to ensure that each piece reflects the spirit and uniqueness I strive for in my work.
DI: What is "design" for you?
FM : For me, design is a way of giving form to meaning. It’s not just about how something looks — it’s about how it feels, what it says, and what it leaves behind. Good design, to me, is a blend of concept, beauty, function, and originality. It should tell a story or carry a sense of soul — but it should also work. While I deeply care about aesthetics and emotional impact, I always consider how the object will be used. Functionality is never separate from form in my process. I approach design not only as a creative practice but as a kind of quiet communication — a way to connect with others without words. That’s why I always begin with a strong concept. Because for me, concept is what gives a piece its identity, integrity, and purpose.
DI: What kinds of works do you like designing most?
FM : I really enjoy designing things that combine creativity and functionality. For example, I love working on product designs like candles or packaging because I get to play with shapes, colors, and textures while making sure the design is practical and attractive. Also, I enjoy projects that let me tell a story through design or create a mood, like branding or visual identities.
DI: What is your most favorite design, could you please tell more about it?
FM : One of my favorite designs is actually the first thing I ever created. The idea was inspired by the form and feeling of a Calla Lily, and what I really love about it is that even people who aren’t into design or art can understand and connect with the concept. It’s not a direct copy, but it captures the essence in a way that’s clear and emotional. That’s why it’s always stayed close to my heart.
DI: What was the first thing you designed for a company?
FM : The first thing I designed for a company or outside an academic setting was a lighting object I created for a competition organized by a university in Italy. It was my very first experience designing an actual object outside of plans or architectural tasks. It was a special project for me, because it marked my transition into real-world design — and luckily, I even won a prize in that competition.
DI: What is your favorite material / platform / technology?
FM : don’t focus on just one specific material, but generally, I’m drawn to natural materials—those you can touch and feel—that are inspired by nature. The choice really depends on the design itself, and I select materials that best fit the concept I’m working on. When it comes to platform, I usually start with hand sketches because that’s my first way to explore ideas. Once I have a clear concept, I switch to digital tools like 3D modeling and rendering to fully visualize the space and details, and to make any necessary edits easily. As for technology, I mainly use 3D printing, rendering, and CNC cutting depending on the project and what’s feasible.
DI: When do you feel the most creative?
FM : I feel most creative in two main situations. First, when my work connects with people—whether those around me or an online audience—and I receive positive feedback showing they understand and feel the emotion behind my design. That connection motivates me a lot. Second, when I participate in competitions like A’ Design Award, pushing myself to create something unique and hopefully earning recognition or a prize. Those challenges really inspire my creativity.
DI: Which aspects of a design do you focus more during designing?
FM : When I design, I focus on creating a balance between functionality and aesthetics. It’s important for me that the design not only looks beautiful but also serves its purpose effectively. I also pay attention to how the user will experience the design—making sure it feels natural and intuitive to use. Depending on the project, I consider the materials and how they relate to the concept and environment. Overall, I try to make sure every element works together to create a meaningful and harmonious design.
DI: What kind of emotions do you feel when you design?
FM : When I start designing, at first it feels challenging because I’m trying to figure out where my ideas should come from and how to develop them. I spend a lot of time thinking and sketching, which can be a bit overwhelming. But once my idea takes shape and I see a clear direction, I feel excited to bring it to life and see where it leads. After that, the process becomes calming and enjoyable, and that part is really rewarding for me.
DI: What kind of emotions do you feel when your designs are realized?
FM : When my designs are realized and I see that the idea and thought I put into the project have come to life and become functional, it gives me a strong sense of satisfaction. It’s a very motivating and rewarding feeling to know that what I imagined can actually be used and appreciated.
DI: What makes a design successful?
FM : A successful design is one that achieves its intended purpose and is easily understood by its users or audience. Most importantly, the idea behind the design should be practical and feasible to implement. When these elements come together, the design can truly be considered successful.
DI: When judging a design as good or bad, which aspects do you consider first?
FM : I believe the first thing people notice when they see an object or a design is the visual connection it creates with the user or any other person. A successful design should be able to form a strong and meaningful visual relationship with its audience.
DI: From your point of view, what are the responsibilities of a designer for society and environment?
FM : From my point of view, a designer has a responsibility to create works that are not only functional and visually meaningful, but also respectful of both society and the environment. Design should respond to real human needs, promote positive change, and consider the cultural and social context it exists in. At the same time, designers need to think about the environmental impact of their choices—such as materials, production processes, and longevity—so that their work contributes to a more sustainable future.
DI: How do you think the "design field" is evolving? What is the future of design?
FM : I think the design field has been evolving rapidly in recent years, especially with the integration of new technologies, digital tools, and global connectivity. However, for a while, respect for nature seemed to be overlooked in many areas of design. I believe the future of design will place much more emphasis on sustainability and a renewed sensitivity to the natural world. Designers are becoming more aware of their impact, and I see the future of design moving toward solutions that are not only innovative and functional, but also environmentally conscious and socially responsible.
DI: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
FM : I haven’t held a personal exhibition yet, but it’s something I’m planning for the near future. Aside from a lighting piece I designed that was exhibited in Florence, Italy, I’ve also had some small-scale events related to my candle design work, though I don’t consider them full exhibitions. My goal is to create a more curated and cohesive event that fully showcases my work and vision. Right now, I’m focusing on developing a solid body of work, and once I feel it’s the right time, I’d love to share it through a proper exhibition.
DI: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
FM : When I begin designing, I draw most of my inspiration from nature, organic elements, and the universe. These natural sources and the vast cosmos have always been a wellspring of energy and creativity for me. Additionally, moments of silence and solitude—especially when I walk in nature or meditate—help me connect with my inner feelings and gradually translate my ideas onto paper. These quiet moments are where my creativity truly blossoms and my designs take shape.
DI: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
FM : My design style leans toward organic and natural forms, characterized by soft, flowing lines inspired by nature. I chose this style because of its deep connection to the universe and life, which brings a sense of calm and balance to my work. The main characteristics of my designs include simple yet impactful forms and gentle colors that convey both nature and spirituality. My approach to design is based on creating a balance between aesthetics and functionality; I strive to create pieces that are not only visually appealing but also practical and meaningful. This combination makes my designs both captivating at first glance and satisfying to use in everyday life.
DI: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
FM : I live in Iran/Isfahan. The cultural heritage of my country definitely has a strong influence on my designs, as this culture is a rich source of stories, symbols, and colors that add depth and meaning to my work. One of the advantages of living in Iran is the close connection to my roots and access to local materials and traditional arts, which are very inspiring. However, a challenge can be the limited access to some technologies or modern resources, which sometimes slows down the design process. Nonetheless, these circumstances have strengthened my creativity and encouraged me to find innovative ways to express my ideas.
DI: How do you work with companies?
FM : I always strive to establish clear and effective communication when working with companies to fully understand their goals and needs. My workflow involves discussing and exchanging ideas throughout different stages of the project, offering creative solutions, and adhering to agreed timelines. My aim is to create designs that are not only beautiful and innovative but also effectively address the company’s business and branding requirements. Close collaboration and flexibility are key principles in my working process.
DI: What are your suggestions to companies for working with a designer? How can companies select a good designer?
FM : My suggestion to companies working with a designer is to clearly define their goals and needs from the start and maintain open and honest communication throughout the process. It’s also important for companies to carefully review the designer’s portfolio and style to ensure it aligns with their brand culture and requirements. A good designer is someone who, besides being creative, listens well to the client’s needs, is flexible, and respects deadlines. Successful collaboration happens when both the designer and company work together as a team toward the best possible outcome.
DI: Can you talk a little about your design process?
FM : My design process usually begins with initial research to thoroughly understand the project’s needs and constraints. Then, I move on to brainstorming and creating rough sketches to explore different concepts. After that, I develop more detailed designs and prototypes, gathering feedback to refine the final design. Overall, my process combines creativity with analysis, aiming to balance aesthetics and functionality. Maintaining continuous communication with the client throughout is very important to ensure the design effectively meets their needs
DI: What are 5 of your favorite design items at home?
FM : In my home, five designed items that have the most impact and inspiration are: 1.A table lamp with an organic design and use of natural materials, which beautifully balances light and soft forms to create a calming atmosphere. 2.A modular and ergonomic chair whose form is based on principles of bodily comfort and minimalist aesthetics, while allowing adaptability to different spaces. 3.A handmade ceramic vase with unique texture and glaze that connects the authenticity of traditional craftsmanship with modern design. 4.A minimalist wall clock focusing on precise geometric lines, showcasing the contrast between simplicity and meticulous craftsmanship, fitting perfectly in a modern setting. 5.A wooden coffee table with a functional design and simple yet impactful form, where the natural material and refined finish add warmth and an inviting feel to the space.
DI: Can you describe a day in your life?
FM : A typical day for me usually starts early in the morning with some time dedicated to meditation and mental relaxation. Then, I review my daily plan, which I often prepare the night before. Depending on the day, I might begin with the design and ideation phase or focus on project progress and consider the construction and implementation aspects in the workshop. Maintaining a strict schedule and time management is very important to me. Towards the end of the day, to calm my mind and recharge for the next day, I usually exercise or read books related to my work or those that bring me peace. I also value spending time connecting with people and friends, and I make sure to set aside time for these interactions.
DI: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
FM : For young designers, my advice is to always stay curious and open to learning, never fearing new experiences. The design process involves a lot of trial and error, so patience is key and every mistake is an opportunity to learn. Paying close attention to details and mastering various techniques and materials greatly contributes to professional growth. Effective communication with clients and team members is also crucial; designers should work on developing their communication skills. Finally, it’s important to maintain your unique design identity and avoid mere imitation, because true creativity emerges when your personal style and perspective shine through your work.
DI: From your perspective, what would you say are some positives and negatives of being a designer?
FM : From my perspective, one of the positive aspects of being a designer is the constant opportunity for creativity and innovation, allowing me to turn ideas into reality. Design gives me a chance to see the world with a fresh perspective and make a meaningful impact. On the other hand, design can come with challenges such as tight deadlines, changing client expectations, and the pressure to constantly innovate, which can sometimes be exhausting. Additionally, it can be difficult to communicate the true value of design work to others, especially when the technical and artistic aspects are not always visible.
DI: What is your "golden rule" in design?
FM : My golden rule in design is to always maintain a balance between aesthetics and functionality. A design shouldn’t be just visually appealing — it must also serve a purpose and be practical. When a piece can both delight the eye and meet the user’s needs effectively, that’s when true, successful design happens.
DI: What skills are most important for a designer?
FM : In my opinion, one of the most important skills for a designer is problem-solving — because design is essentially about finding creative solutions to needs or challenges. Beyond that, a strong sense of aesthetics, including understanding color, form, and materials, is crucial. Soft skills are just as important: clear communication, the ability to listen and understand clients’ needs, and time management all play a big role in a designer’s success. Lastly, being adaptable and committed to continuous learning helps a designer stay creative and relevant.
DI: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
FM : My design toolbox is a combination of both digital and traditional tools. On the software side, I mainly use Photoshop, AutoCAD, Rhino, and 3ds Max, depending on the project. For rendering, I often use 3ds Max with Corona Renderer to bring my concepts to life with high-quality visuals. Alongside the digital tools, I always keep a sketchbook nearby because many of my ideas start with a quick drawing on paper. In terms of hardware, my essentials include a laptop, a graphic tablet, and some basic tools for handmade modeling and prototyping. As for inspiration, I often turn to design books, nature, architecture, and sometimes even meditation. A walk in nature or the texture of a stone can spark a completely new idea.
DI: Designing can sometimes be a really time consuming task, how do you manage your time?
FM : Time management is very important for me, especially in design, where it’s easy to get lost in a project for hours. That’s why I always try to have a clear plan. I usually write a to-do list the night before and prioritize tasks for the next day. I also break down each project into smaller parts so I can stay focused and track my progress more easily. Between tasks, I make sure to take short breaks—sometimes through meditation or a quick walk—to keep my mind fresh. This balance helps me stay creative and avoid burnout.
DI: How long does it take to design an object from beginning to end?
FM : The truth is, the time it takes to design an object depends a lot on the type and complexity of the project. Some designs can be completed in a few days, while others might take weeks or even months. I usually think of projects as a process rather than a quick task. First comes the research and brainstorming phase, then the initial design, followed by detailing and finally preparing for production. Each stage requires its own time, especially when I want to pay close attention to every detail. Overall, the timeline for a design depends entirely on the goal and characteristics of each project.
DI: What is the most frequently asked question to you, as a designer?
FM : The question I get asked most often is probably, “Where do you find your design inspiration?” or “How do you keep your creativity flowing?” Many people are curious about what sparks an idea and how they can boost their own creativity. That’s why I always explain that my inspiration mostly comes from nature, silence, meditation, and inner experiences.
DI: What was your most important job experience?
FM : My most important job experience was working on a large project with a professional team that required precise coordination and innovation. This project taught me how to stay creative under pressure and execute my ideas in the best way possible. It also helped me improve my communication and team management skills, which are very valuable for any professional designer.
DI: Who are some of your clients?
FM : Due to privacy and contract agreements, I usually don’t disclose the exact names of my clients publicly. However, I have had the opportunity to collaborate with various companies and brands in the design field, each providing valuable opportunities for growth and learning.
DI: What type of design work do you enjoy the most and why?
FM : I especially enjoy designs inspired by nature and organic forms because they allow me to combine my creativity with a sense of calm and harmony with the surrounding environment. Additionally, I’m drawn to designs that are both functional and aesthetically pleasing, as they can improve everyday life and make a positive impact. In particular, I find designs that have the ability to transform and adapt to different environments very exciting—like those whose appearance or form can be changed. This flexibility offers users a dynamic and more personalized experience.
DI: What are your future plans? What is next for you?
FM : My future plan is to create more designs inspired by nature and modern technologies. I am ready to collaborate with international companies and provide design projects remotely. My goal is to create practical and impactful works that can be used on a global scale.
DI: Do you work as a team, or do you develop your designs yourself?
FM : I usually handle the initial design and main sketches myself, but for project advancement and final execution, we often work as a team. Collaboration is essential due to the different expertise of team members, which leads to better and higher-quality results.
DI: Do you have any works-in-progress being designed that you would like to talk about?
FM : I currently have several projects in progress that I am working on. My goal in these projects is to create a balance between aesthetics and functionality, and I strive to deliver innovative designs using sustainable materials and modern technologies. The projects are still in early stages with significant progress underway, and I hope to share more about them soon.
DI: How can people contact you?
FM : People can contact me via email or my professional social media channels. I always welcome connections with design enthusiasts and potential collaborators, and I do my best to respond to messages and inquiries promptly.
DI: Any other things you would like to cover that have not been covered in these questions?
FM : I believe most of the key points about my design and work have been covered in these questions. However, I would like to add that it is important for me to always be on a path of learning and innovation. I believe design goes beyond aesthetics and should have a positive and lasting impact on people’s lives.