We, as the Designer Interviews ("DI") had the distinct pleasure and opportunity to interview award-winning, most creative and innovative Sharon Webber-Zvik ("SW").

I create from the most emotional and personal place, when words becomes a limited tool. I hope simply to examine myself, to look at my thoughts on a more plastic and perceptible way. Usually, I plan to create a single work but like tears they come one after the other, until relief. I don’t think about it, or plan my technique - I simply cave in to all thoughts and ideas, deciding by feeling what will serve the idea best. I do not have the best technique and I am not an accurate artist, I acknowledge that. Sometimes it can be a helpful fact, but most of the times it makes me feel like I could be better. I could create it in a better way. Most of the time I simply appreciate the opportunity to express myself.

Sharon Webber-Zvik Designs

We are pleased to share with you original and innovative design work by Sharon Webber-Zvik.

Designer Interview of Sharon Webber-Zvik:

DI: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

SW : I did not go through the traditional designers path. I have always loved art and was always curious about it - I self studied it. Since 2003, I am the owner of a small design studio.

DI: Can you tell us more about your company / design studio?

SW : I specialize in branding small and medium businesses in the fields of various arts and design. I design both web and print: Package Design, Product Design, Posters, Marketing material, Copy-writing, etc. My clients usually approach me with a very preliminary idea of their business, and I transform their ideas into breathing, visual and commercial activities.

DI: What is "design" for you?

SW : Design is creation. It's the beginning of a new idea, it's the understanding on how things should look and feel. It's the realization of dreams and hopes.

DI: What kinds of works do you like designing most?

SW : I love to design and brand the most difficult subjects. I like the challenge in creating visuals for "unbrandable" topics. I also love creating visuals for artists who relate to my work (singers, bands, writers, etc)

DI: What is your most favorite design, could you please tell more about it?

SW : I truly love my "pain and suffering" project design. I love it because of the research I had to conduct before I created it. I love because it is still evolving through the viewers even after I completed my part in it. I love it because it changed me.

DI: What was the first thing you designed for a company?

SW : The first design I have ever created was for a barbershop in the US.

DI: What is your favorite material / platform / technology?

SW : I love paper. The metamorphosis of the material is intriguing to me, its' circle of life is so clear and engraved in the outcome.

DI: Which aspects of a design do you focus more during designing?

SW : I focus on feelings and emotions. For example: the emotional response to the very first impression.

DI: What kind of emotions do you feel when you design?

SW : I feel joy, but almost always combined with little of humbleness

DI: What kind of emotions do you feel when your designs are realized?

SW : Joy, great happiness and pride.

DI: What makes a design successful?

SW : If it serves its' purpose and beyond.

DI: When judging a design as good or bad, which aspects do you consider first?

SW : How does it effects me? Does it touch me or influence me in any way?

DI: How do you think the "design field" is evolving? What is the future of design?

SW : The awareness to creation of good designs in any design field is rising. I believe that creating designs using new methods and materials is the future.

DI: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

SW : Music makes me feel creative and full of ideas. Fashion and textiles are great as color inspirations.

DI: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

SW : My designs are story-tellers. I invest a lot of efforts in the finest and smallest details in my design work.

DI: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

SW : I live in Israel and local mentality assures that I will always get the most direct feedback (good or bad) for my work. It should be noted, though, that my clients are from all over the world.

DI: What are your suggestions to companies for working with a designer? How can companies select a good designer?

SW : I always prefer artistic freedom. I wish myself and fellow-designers projects with loads of artistic freedom.

DI: What are 5 of your favorite design items at home?

SW : Portraits of my great-great-grandparents, Vintage cook-books (I love the layout and typography), Design books from all over the world, An amazing yellow dress I just bought from an Israeli fashion designer.

DI: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

SW : Never give up and trust your gut-feelings.

DI: From your perspective, what would you say are some positives and negatives of being a designer?

SW : On the positive side, designers always have to re-invent themselves.On the negative side, designers always have to re-invent themselves.

DI: What is your "golden rule" in design?

SW : Always try harder and go into details.

DI: What skills are most important for a designer?

SW : I think a designer has to be a good project manager, open minded and able to see far ahead throughout the entire project life cycle.

DI: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

SW : Paper and pencils. A good scanner.Adobe Photoshop and Illustrator.

DI: How long does it take to design an object from beginning to end?

SW : There is no golden rule. Each project is different.

DI: What is the most frequently asked question to you, as a designer?

SW : "How long does it take to design an object from beginning to end?"

DI: What type of design work do you enjoy the most and why?

SW : I enjoy it all. No specific preference

DI: What are your future plans? What is next for you?

SW : I would like to create designs that will be more bold and artistic

DI: Do you work as a team, or do you develop your designs yourself?

SW : No, I work by myself.

DI: How can people contact you?

SW : Meet me in person at the Gala Night or send me an email to sharonweb-at-gmail-dot-com