We, as the Designer Interviews ("DI") had the distinct pleasure and opportunity to interview award-winning, most creative and innovative Edhuard Zverev ("EZ").

Edhuard Zverev is jewelry designer,owner and creator of "Frangue" based in Russia,Saint-Petersburg. He started studying the technical and designing aspect of jewelry making when he was a child.

Edhuard Zverev Designs

We are pleased to share with you original and innovative design work by Edhuard Zverev.

Designer Interview of Edhuard Zverev:

DI: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

EZ : I am inspired by warriors and vikings,strong - spirited people, who are free of rules. I became a designer because I always had a desire to draw and then I found jewelry making. For me- it lets you create a pencil drawing in real world.

DI: Can you tell us more about your company / design studio?

EZ : Frangue - means "free" from Gallic language. And I always relate to wolf.

DI: What is "design" for you?

EZ : A vision that I draw on paper and then make it a reality.

DI: What kinds of works do you like designing most?

EZ : Everything for men. Well sized designs.

DI: What is your most favorite design, could you please tell more about it?

EZ : It's jormungand ring. It's a composite ring - consist 3 parts and symbolize a serpent from Scandinavian mythology, which encircles the world.

DI: What was the first thing you designed for a company?

EZ : A ring with Scandinavian pattern.

DI: What is your favorite material / platform / technology?

EZ : Gold. I like to work with metal, create new forms and shape it. Also really like sculpting.

DI: When do you feel the most creative?

EZ : At home alone, drawing to the sounds of Norse music.

DI: Which aspects of a design do you focus more during designing?

EZ : Edges and shape.

DI: What kind of emotions do you feel when you design?

EZ : Pride, and warrior like passion. And a trance like state when I draw.

DI: What kind of emotions do you feel when your designs are realized?

EZ : Satisfaction and visual excitement.

DI: What makes a design successful?

EZ : A fine quality, original design, shape.

DI: When judging a design as good or bad, which aspects do you consider first?

EZ : Metal work, shaping and quality. Originality of the idea behind.

DI: From your point of view, what are the responsibilities of a designer for society and environment?

EZ : Making good designs and good quality.

DI: How do you think the "design field" is evolving? What is the future of design?

EZ : It will become simpler and to the point,using allergy- free materials.

DI: When was your last exhibition and where was it? And when do you want to hold your next exhibition?

EZ : At a local exhibition center in Saint-Petersburg. I'm planning to exhibit abroad.

DI: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

EZ : It's a visions and desire to draw. I simply look at world around m.

DI: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

EZ : Sharp shapes,rough edges, old school designs for men with premium quality. Big sized jewelry, like in old times for warriors,Vikings.

DI: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

EZ : Saint-Petersburg, Russia. I was born in the Northern part of the country and was always influenced by vikings and wildlife,nature of North of Russia.

DI: How do you work with companies?

EZ : I'm just starting to. I'd like to collaborate on projects.

DI: What are your suggestions to companies for working with a designer? How can companies select a good designer?

EZ : Looking at works and ideas behind design, quality - then decide whether it meets their desires.

DI: Can you talk a little about your design process?

EZ : I get a feeling, vision, inspiration and it live in my head a little time,then I start to create a design on paper.

DI: Can you describe a day in your life?

EZ : I get up and check my messages for new orders. Then usually I contact my production team to check on what stage jewelry production is. Then I work as a fitness trainer part time. And in the middle trying to make a name of this brand in Saint-Petersburg city. Late at night I draw new projects and create collections on paper.

DI: From your perspective, what would you say are some positives and negatives of being a designer?

EZ : Positives is that you create your own art. Negatives are not enough orders to make money for new projects,it's unstable.

DI: What is your "golden rule" in design?

EZ : Keep sharp edges and keep it like it belong to men.

DI: What skills are most important for a designer?

EZ : Ability to draw,imagination, knowing shapes and forms and how to create a balance. Of course knowing materials you work with and technology of jewelry making.

DI: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

EZ : Pencil, imagination, ruler. Rhinoceros, 3D max.

DI: Designing can sometimes be a really time consuming task, how do you manage your time?

EZ : I try to work every time I have a leisure time.

DI: How long does it take to design an object from beginning to end?

EZ : 2 mouths minimum.

DI: What is the most frequently asked question to you, as a designer?

EZ : What inspires you.

DI: What was your most important job experience?

EZ : Working as carpenter. Also casting metal while studying at University.

DI: Who are some of your clients?

EZ : Men with their own business, athletes, women who know what they want and ready to pay for good designs.

DI: What type of design work do you enjoy the most and why?

EZ : Drawing on paper. Because it's a magical process to create by drawing on paper.

DI: What are your future plans? What is next for you?

EZ : Getting people to know Frangue in the world. Exhibit and show my works. Creating new collections.

DI: Do you work as a team, or do you develop your designs yourself?

EZ : Right now I work with talented 3D designers,who create stl files out of my drawings.

DI: Do you have any works-in-progress being designed that you would like to talk about?

EZ : My new collection that I create- it's about Adams apple. The bodies,that shaped out of eaten apple.

DI: How can people contact you?

EZ : yansazonov@yahoo.com