We, as the Designer Interviews ("DI") had the distinct pleasure and opportunity to interview award-winning, most creative and innovative M — N Associates ("MâNA").
M — N Associates is an award-winning branding & creative design studio, started with M — Lan and Duy — N. We help creating meaningful solution & designing cool brands with powerful messages. We approach creativity differently. We believe that great designs are not only creating sustainable system but also maintaining intelligent strategy. Our works embrace a diverse range of creative solutions across brand and graphic system, products and packaging, websites and digital experiences, architecture and interior direction.
M — N Associates Designs
We are pleased to share with you original and innovative design work by M — N Associates.
M — N Associates Design - GHTK Rebrand Brand Design
M — N Associates Design - Leman Jewelry Branding and Packaging
Designer Interview of M — N Associates:
DI: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
MâNA : Duy — N studied Multimedia Design at RMIT University Vietnam and started freelancing before graduated. After graduated and freelancing for agency for a while, he met M — Lan, together they found M — N Associates. I was a multimedia skillful designer who experience from video production, interactive to graphic. Therefore he has great aspects when come to visual system.While M — Lan was a great designer on management, packaging and print production. Graduating from Hoa Sen University and had a MBA, she is one hardcore business manager, but creativity is in her vein making her stepping up into creative industry.
DI: Can you tell us more about your company / design studio?
MâNA : The studio is boutique and small, currently located near the airport, away from Saigon's downtown hustle and bustle. Started with just the duo, M — N Associates works closely with startup clients to create new and meaningful cool brands in Vietnam. The association concept of the studio is all about connecting best creative minds on their fields collaborating on projects to produce best quality rather than collecting them under one studio, give them more freedom to innovate.
DI: What is "design" for you?
MâNA : Creation and innovation to serve daily wants and needs for particular criteria of humanity.
DI: What kinds of works do you like designing most?
MâNA : Branding, of course, the whole system, from zero to finish.
DI: When do you feel the most creative?
MâNA : When we're on field trips, travel, eating and talking.
DI: Which aspects of a design do you focus more during designing?
MâNA : Developing the right concept before developing the visual system, and refining the right visual concept to adapt and solve client's needs.
DI: What makes a design successful?
MâNA : Its logic, the content and the visual perfectly match to each other.
DI: Can you talk a little about your design process?
MâNA : We discuss and research first about the concept development, it could take really long time before digging into the visual system but it saves more time when into visual development and eliminate many unnecessary ideas.
DI: Do you work as a team, or do you develop your designs yourself?
MâNA : We discussed all the issues and direction as a team to come to a refined solutional system them execute it individually according to personal styles and understandings. And work again together as a team to peer review each solutions to make it better before presenting to clients
DI: How can people contact you?
MâNA : Contact us via m-lan@m-n.associates