We, as the Designer Interviews ("DI") had the distinct pleasure and opportunity to interview award-winning, most creative and innovative Hamid Packseresht ("HP").

The CEO of Dumara Inc., Hamid Packseresht, is a dropout student of Coventry University in the United Kingdom. He completed his BA in Industrial Design in Tehran, at Azad University. In his life, he has been driven by a purpose of founding a personal design studio. Due to the fact that having related theoretical and practical backgrounds in both areas is a necessity to manage a company under that scale while receiving education in the field of Industrial Design throughout his undergraduate, he exerted himself to broaden his knowledge in the field of Graphics as well. In this regard, with this course of 4 years, his intuitions paved the path for him to learn the fundamental concepts of graphic design both practically and theoretically receiving no academic instruction. The practical and theoretical aspects of Graphic and Industrial Design were his main focus of studies. His career debut reflected a great sense of perseverance when he was appointed as the chief designer at icepack co. On a winning streak, he gradually won a number of titles in various local competitions. This earned him a reputation which accelerated his promotion to higher positions e.g. chief design officer in many famous companies in Iran. Following this, he decided to go through a new challenge of founding a self-stand Company under the Brand name Dumara. This was a turning point for him and his other coworkers. The term "Phenomenal" is the English Equivalent for Dumara in Avestan Language. Since its founding in Tehran in 2012, Dumara Company, Inc. has had a leading role in a wide range of projects in terms of design including industrial, graphics, and architectural. Dumara studio has taken a professional team of designers into employment, being capable of handling a majority of design fields.

Hamid Packseresht Designs

We are pleased to share with you original and innovative design work by Hamid Packseresht.

Designer Interview of Hamid Packseresht:

DI: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

HP : Like any other successful person in any type of job titles I have started painting and mayhap designing from childhood.In those days I always tried to copy God designs and everything on paper. Like jungle, any type of environment, refrigerator, video-player, home stuff and etc,.In those days I’ve never known industrial design exists, but everyday I become older, I feel lacking in painting, you know it doesn’t satisfy my on its own. I love creating, I love to be a person could affect this world.

DI: Can you tell us more about your company / design studio?

HP : If I want to tell more about my design studio”DUMARA”, I have to explain myself a liitle.I’m a dropout student of Coventry University in the United Kingdom. I completed my BA in Industrial Design in Tehran, at Azad University. In my life, I have been driven by a purpose of founding a personal design studio. Due to the fact that having related theoretical and practical backgrounds in both areas is a necessity to manage a company under that scale while receiving education in the field of Industrial Design throughout my undergraduate, I exerted myself to broaden my knowledge in the field of Graphics as well. In this regard, with this course of 4 years, my intuitions paved the path for me to learn the fundamental concepts of graphic design both practically and theoretically receiving no academic instruction. The practical and theoretical aspects of Graphic and Industrial Design were my main focus of studies. My career debut reflected a great sense of perseverance when I was appointed as the chief designer at icepack co. On a winning streak, I gradually won a number of titles in various local competitions. This earned me a reputation which accelerated my promotion to higher positions e.g. chief design officer in many famous companies in Iran. Following this, I decided to go through a new challenge of founding a self-stand Company under the Brand name Dumara. This was a turning point for me and my other coworkers. The term "Phenomenal" is the English Equivalent for Dumara in Avestan Language. Since its founding in Tehran in 2012, Dumara Company, Inc. has had a leading role in a wide range of projects in terms of design including industrial, graphics, and architectural. Dumara studio has taken a professional team of designers into employment, being capable of handling a majority of design fields.

DI: What is "design" for you?

HP : To me, Design is Create.

DI: What kinds of works do you like designing most?

HP : Furniture & Product design.

DI: What is your most favorite design, could you please tell more about it?

HP : Ammm, to me I loved all of my works and designs, cuz all of them like my children. But for “Mulian” (persian furniture, awarded) I invested one year of my life, cuz of that this is more important to me.

DI: What was the first thing you designed for a company?

HP : Aaaah, This question reminds me my first day of working as a chief design officer in the most powerful brand in IRAN/ Icepack co./2012Our boss wanted me to design a logo for his next brand, it was so freaking, cuz till that day I’ve never designed a logo, but I didn’t give up, I started to google that how to design a logo in a best way!:) I tried really hard, I saw most of clips with hashtag logo on youtube, Behance and ...After 7 days I show him one logo, and he replied yes, this is it!

DI: What is your favorite material / platform / technology?

HP : My favorites material is leather, wood, and steel. You now combining these three materials could lead us into best finishing in luxury & premium products.

DI: When do you feel the most creative?

HP : When I started to sleep :)) . You know in those seconds I feel really creative but I don’t want to wake up and write my ideas, in this dilema, I started to make a keyword that I could be able to remind it the day after. But in many cases I forgot them. I deeply wanted to create an app for designers like me to record ideas by tlaking when you don’t want to interrupt your sleeping.

DI: Which aspects of a design do you focus more during designing?

HP : Inspiration ...I’m not able to design without anything could inspired me...I see some of designers sketch very fast and without researching and study about sources of inspiration, honestly I can’t!

DI: What kind of emotions do you feel when you design?

HP : Relaxing ...when I start to design all my concerns and negative thoughts will fade away!

DI: What kind of emotions do you feel when your designs are realized?

HP : Ahhh, so satisfying, at those times I feel more confident cuz I can create one things more to make our world better or much more beautiful!

DI: What makes a design successful?

HP : It’s so hard to answer this question in one sentence or in a paragraph, it depends lotf of criterias, such as creativity, knowing materials and forms, ideation and etc,.

DI: When judging a design as good or bad, which aspects do you consider first?

HP : Concinnity! The first things everone see when they face a new design, is form and whole shape of product!

DI: From your point of view, what are the responsibilities of a designer for society and environment?

HP : To make our world better!

DI: How do you think the "design field" is evolving? What is the future of design?

HP : I think as long as humans live in this world we do need design, and future of design depends how human beings and technology turns in future, it’s not possible now for explain design future!

DI: When was your last exhibition and where was it? And when do you want to hold your next exhibition?

HP : My last exhibition was for 6 years ago, and after that I do focus to study and make myself and my studio better day by day, and I do not have enough time to take part in any exhibition in my town, as long as I’m a perfectionist person :) it will take too much time to be in an exhibition.

DI: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

HP : Persian culture! You know I don’t know how foreign press describe our history and culture, but when u read more about Persian history you will find unbelievable things that you could not even imagine there was people this much socialized and advanced. I will suggest anyone who read this interview just google “Persepolis” for first step to know more about Persian people.

DI: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

HP : Emotional design, as my hobby or mahyap second job is writing screenplay or pies, I design by my feelings.

DI: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

HP : I live in Tehran/IRAN. As I explained, yes, our culture is really inspirable.

DI: How do you work with companies?

HP : I do have my own design studio, and my great team of designers. Companies and our customers find us by following us in our popular social networks in IRAN.

DI: What are your suggestions to companies for working with a designer? How can companies select a good designer?

HP : Great question! You know because of out awards and our design for our personal projects which most of them concepts, when companies contact us for designing, they always wanted a great and exotic design, but I always have to clarify that, the good design first has to meet our capacity and red lines of production and average of taste of your target people on your marketing plan.

DI: Can you talk a little about your design process?

HP : Inspiring, research, sketch, ideation, brain storm, selection best idea, sketching again, selecting best style, now we are able to go on a first step of designing, developing our best idea and sketch.

DI: What are 5 of your favorite design items at home?

HP : Sofa, stool, bed, kithen counter and coffee table.

DI: Can you describe a day in your life?

HP : Haha first of all I’m not a morning person! I wake up around 9 o’clock, then have a breakfast with my wife and playing with my dog( she’s name is Gerdoo), and then going to my office, my team have to be in office on 10 am. Then start to manage our clients and their project one by one, and then editing and correcting my new team member who are junior designers and challenging with my expert team! After all going to gym at 7 pm, then have a walk with my dog and have a dinner with my wife, then start sketching and painting till 3 am. With no exaggerating I do sketching in every day of my life, even on vacation, I take my ipad pro and stuff for sketching. If I was not a designer I do sketching whole days of my life.

DI: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

HP : Design and painting is very different. Try to be a designer not a digital designer or digital painter.

DI: From your perspective, what would you say are some positives and negatives of being a designer?

HP : Positive thing is I do what I love and negative thing is if one actor just paly perfect one roll in a film everyone claps for him or her, and admire him/her. But if you want to be a good designer, you have to design good in every project you take part in it. You know I mean everyone’s loving outstanding, but in design it’s too much hard for this approach.

DI: What is your "golden rule" in design?

HP : Understanding problem first!

DI: What skills are most important for a designer?

HP : Imagination

DI: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

HP : My tablet device( iPad pro ) and some papers and internet obviously :) with these three things I’m able to design in everywhere.

DI: Designing can sometimes be a really time consuming task, how do you manage your time?

HP : By not going to bed early! I sleep around 3 o’clock and waking up around 9.

DI: How long does it take to design an object from beginning to end?

HP : It depends. But on average, take a week.

DI: What is the most frequently asked question to you, as a designer?

HP : “I love designing how could I be a designer!”

DI: What was your most important job experience?

HP : Being in chief design officer position in icepack co.

DI: Who are some of your clients?

HP : They are many of famous brands in our country, for example: GAJ, COWAY, Azim khodro, Golden berry, Amir chocolate, Shandiz restaurants and... .

DI: What type of design work do you enjoy the most and why?

HP : Furniture design, aam I think most of designers love transportation design but from first semester of my BA, I do find my interest in Furniture design.

DI: What are your future plans? What is next for you?

HP : My next step is to make DUMARA( my design studio) much bigger and having a branch in united states of America.

DI: Do you work as a team, or do you develop your designs yourself?

HP : Obviously I work with my team, in my opinion when you work with team, you could able to duplicate your ability.

DI: Do you have any works-in-progress being designed that you would like to talk about?

HP : Yes, designing a set of furniture to complete my MULIAN Sofa.

DI: How can people contact you?

HP : My website, Behance profile, LinkedIn, instagram, Telegram and ...In everywhere on internet if you search “DUMARA” you will find me easily!:)

DI: Any other things you would like to cover that have not been covered in these questions?

HP : ...yes, I would like to say thank you with this tribune to my Mom and Dad for their support in every step of my life, Love u both.