We, as the Designer Interviews ("DI") had the distinct pleasure and opportunity to interview award-winning, most creative and innovative Reed Tonearms.lt, UAB ("RTU").

REED tonearms and turntables manufacturer, whose main purpose is to achieve the best sound performance of their products. This is achieved by using newest manufacturing technologies and best materials, which can affect the sound quality. Company is focusing on the customers and creates user friendly products.

Reed Tonearms.lt, UAB Designs

We are pleased to share with you original and innovative design work by Reed Tonearms.lt, UAB.

Designer Interview of Reed Tonearms.lt, UAB:

DI: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

RTU : A natural desire to create made us to become a designers.

DI: Can you tell us more about your company / design studio?

RTU : It is a small company established in 2010 in Lithuania. Company specializes in highest quality audio equipment products – turntables, tonearms and their accessories. Company has design department.

DI: What is "design" for you?

RTU : Design is a challenge to create better than we had created yesterday.

DI: What kinds of works do you like designing most?

RTU : Highest quality audio equipment.

DI: What is your most favorite design, could you please tell more about it?

RTU : Technical minimalism which reflects in audio equipment design of 1935 – 1939 years and 1980 – 1989 years periods.

DI: What was the first thing you designed for a company?

RTU : The firs design of our company was a tonearm called 'Reed 2A'.

DI: What is your favorite material / platform / technology?

RTU : Natural and durable materials are our favorite.

DI: When do you feel the most creative?

RTU : We feet the most creative when we receive recognition for ours designs.

DI: Which aspects of a design do you focus more during designing?

RTU : During designing we are focusing on novelty and ergonomics.

DI: What kind of emotions do you feel when you design?

RTU : A sense of self-knowledge.

DI: What kind of emotions do you feel when your designs are realized?

RTU : Happiness and satisfaction.

DI: What makes a design successful?

RTU : Unexpected solution makes a design successful.

DI: When judging a design as good or bad, which aspects do you consider first?

RTU : Visual attractiveness and it’s adaptation in the environment as an art accent.

DI: From your point of view, what are the responsibilities of a designer for society and environment?

RTU : Do not pollute the environment with bad design solutions.

DI: How do you think the "design field" is evolving? What is the future of design?

RTU : Design field is evolving to functional minimalism. Future of design is to reject unnecessary details.

DI: When was your last exhibition and where was it? And when do you want to hold your next exhibition?

RTU : Our last exhibition was Audio Show Oto-Ten 2018 in Japan. Now we are planning to participate at Munich High End show at Munich, Germany 2019m.

DI: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

RTU : Inspiration of our works comes from nature study.

DI: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

RTU : Art deco and Art Nouveau are our design styles. Natural wavy lines made us to explore these styles and to apply these styles some characteristics in our designs.

DI: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

RTU : We live in Lithuania. We feel that cultural heritage of our country affects some of ours design solutions.

DI: Can you talk a little about your design process?

RTU : Our design process is like climbing into the mountain, and at the same time already thinking about next higher mountain.

DI: Can you describe a day in your life?

RTU : A day is a gift full of surprises. And with every day this gift is becoming bigger.

DI: From your perspective, what would you say are some positives and negatives of being a designer?

RTU : Positive points of designer are a possibility of creating something unseen, creative process, recognition, reward. But at the same time creative process is complicated and it has some creative holes.

DI: What is your "golden rule" in design?

RTU : Effort is not a result. The result must satisfy yourself at first and then there is a bigger possibility that it will satisfy your client.

DI: What skills are most important for a designer?

RTU : The most important skills of designer are: to have visual sensibility, dimensional/spatial thinking and ability to apply this.

DI: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

RTU : The main toon is white plane paper and pencil. After that goes Solid Works software. The main inspirations source is nature.

DI: Designing can sometimes be a really time consuming task, how do you manage your time?

RTU : Mostly we work with few projects at the same time.

DI: How long does it take to design an object from beginning to end?

RTU : It depends on what complexity an object is.

DI: What is the most frequently asked question to you, as a designer?

RTU : The most frequently question is how much our products costs.

DI: What was your most important job experience?

RTU : The most important job experience for us is collective creation.

DI: Who are some of your clients?

RTU : Our client is a true audio passionate.

DI: What type of design work do you enjoy the most and why?

RTU : Objects of controlled minimalism we enjoy the most for their simple form functionality.

DI: What are your future plans? What is next for you?

RTU : Our future plan is to influence as much as we can young designers to create new designs.

DI: Do you work as a team, or do you develop your designs yourself?

RTU : We work as a team. This is the best way to learn new things from each other and to improve our selves as a team and as a personal designer as well.

DI: Do you have any works-in-progress being designed that you would like to talk about?

RTU : We always have new works and new ideas, but we will talk about them when they will be realized.

DI: How can people contact you?

RTU : People can contact us at our website www.reed.lt