We, as the Designer Interviews ("DI") had the distinct pleasure and opportunity to interview award-winning, most creative and innovative Nina Vidmar ("NV").

Nina Vidmar Bloom de Gemme, is a newly introduced jewellery company, incorporated in 2018. Based out of Ljubljana, capital of Slovenia, owner and founder Nina Vidmar creates bespoke jewellery for the global luxury market. The one-off contemporary gemstone designs are fabricated by means of ancient fine jewellery making techniques. The designer, educated in the fashion industry, studied the complex patterns and textures found within the world’s flora and fauna. Incorporating those motifs, she re-interpreted them with gemstones, diamonds and high carat gold to last forever. The intertwining of modern designs and centuries-old craftsmanship makes Nina Vidmar Bloom de Gemme a fresh new company within the antediluvian jewellery industry.

Nina Vidmar Designs

We are pleased to share with you original and innovative design work by Nina Vidmar.

Designer Interview of Nina Vidmar:

DI: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

NV : I always consider myself to be a creative person. Drawing, sculpting, and designing was always my passion and way of expression. All beautiful and rare things inspired me to create something new as I see it. By education, I am a fashion designer and started my career in image consulting. After some years in the fashion world, I decided to proceed with my great wish to create floral jewellery creations under my name.

DI: Can you tell us more about your company / design studio?

NV : I present work under my brand name - Nina Vidmar Bloom de Gemme. My main inspiration is nature's effortless beauty, and I see it as a force of femininity. I like to catch the beauty of nature and transform it into new creations that last and to be treasured for life. The idea of an eternal flower forever in bloom is always with me. Nature's creations captured in high karat gold and colourful gemstones.

DI: What is "design" for you?

NV : Design for me is a way of someone's vision or solution of things. I use design as an opportunity to recreate my concepts and perception of beauty and creativity in jewellery.

DI: What kinds of works do you like designing most?

NV : My greatest passion is designing timeless jewellery pieces that make every woman feel special by wearing one. I also greatly enjoy when designing and creating clothes for myself.

DI: What is your most favorite design, could you please tell more about it?

NV : All of my designs are very special to me, and I cherish every one of them. Every piece has its own story and reasons why it was made. Therefore all are my favourite ones.

DI: What was the first thing you designed for a company?

NV : The first piece I designed under my name was 1,32 ct diamond and 18K white gold Lotus Flower Ring.

DI: What is your favorite material / platform / technology?

NV : My favourite metal for my jewellery designs is high karat gold.

DI: When do you feel the most creative?

NV : I feel most creative when all is in perfect balance. When I have peace and creative environment. Like, for example, springtime, when nature revives, is the most exciting time for me. It feels so alive and reborn. I do most of my designs at this period of the year.

DI: Which aspects of a design do you focus more during designing?

NV : When designing a new piece of my floral jewellery I mostly focus on visual impression and fluidness of the shapes to gain the impression of movement. I constantly have in mind to maintain the ''live'' impression of the jewellery piece.

DI: What kind of emotions do you feel when you design?

NV : I go through all sorts of emotions during designing. Most of the time the strongest emotion is frustration because I usually start with one design and end up with several of them. In the end, I have significant issues with choosing one that represents the theme.

DI: What kind of emotions do you feel when your designs are realized?

NV : It takes a lot of time and a lot of effort from many skilful people during the production process. Therefore, we all feel happy almost ecstatic and relieved at the same time when we finally finish the piece and is functioning correctly.

DI: When judging a design as good or bad, which aspects do you consider first?

NV : It all depends on what the design is and what someone would use it for. For me, the first one is aesthetics and practical use.

DI: From your point of view, what are the responsibilities of a designer for society and environment?

NV : I believe that every designer's responsibility to society is to design products that are generally helpful and useful. At the same time considering the environment by not using any harmful materials, to replace them with natural materials if possible. Respecting nature pays back to all of us greatly.

DI: How do you think the "design field" is evolving? What is the future of design?

NV : I am not curious about how the design field is evolving. I never did think much about what the future is going to be like. I like to see this along the way and enjoy the journey.

DI: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

NV : I mostly use nature, flora and fauna world as my source of all inspirations. That theme just suites me and there is never an end to new ideas and concepts. The environment serves as an inspiration source, but classical music is that necessary spice for me that lifts my creativity to do the end designs and concepts. Classical music takes me to the right creative mode in a second.

DI: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

NV : I feel like being at the best possible place/field when researching and studying nature's creations. I never had to think much about the theme that would suit me best because it was evident from the beginning. The natural world is glorious, exciting and complex, it also works incredibly feminine and that suites me well. I study the plants, feel, smell, look at their colors, textures, research it's growing stages, etc. I can get quite busy with all of this.

DI: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

NV : I live surrounded by nature and most of my life I lived close to nature. During my childhood, we kids were always outside in the woods, exploring bushes or on the grass fields picking some flowers and making flower crowns and rings. The fact that Slovenia is a very green country and nature is everywhere you look at that serves and is helpful in many ways. Also, the greenery is exceptionally versatile and vivid; you never get boring.

DI: Can you talk a little about your design process?

NV : What begins as an idea, always finishes in the hands of master jewellers. The centuries-old tradition of crafting high jewellery starts with a specific concept that is transformed into a sketch. The art of lost-wax casting is an ancient method of fine jewellery fabrication which dates back over 6000 years. Also called cire-perdue, little has changed of the intricate technique, with our master Italian artisans following the same painstaking procedure as their ancestors. An original sculpture of the custom piece of jewellery is sculpted using a soft wax material. Once the sculpture is perfected, the wax is melted and a metal mould is produced, replicating the delicate jewellery design exactly. 18K gold is poured into the mould and then the meticulous process of finishing, polishing and perfecting the gold is completed before hand assembling the individually chosen gemstones. The entire detailed process is a true labour of love and the dedication of an accomplished artisan.

DI: What are 5 of your favorite design items at home?

NV : My five favourite items in my home are my big vintage mirror in the living room, ultra heavy crystal vases for my fresh flowers, the wooden mushroom sculpture from my grandfather and my mothers old stereo system and old vinyl records and cassettes.

DI: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

NV : Always stay true to yourself no matter what. It is the only way you can do your work in the best possible way.

DI: From your perspective, what would you say are some positives and negatives of being a designer?

NV : I don't see any negative reasons for being a designer. For me this is one of the best occupations or better to say lifestyles there is if not the best. We create and show new perspectives add new dimensions to the things.

DI: What is your "golden rule" in design?

NV : My golden rule in design is that you can never satisfy everybody's wishes or aesthetics, but you can always meet your own. Stay true to yourself; everything else comes second. Even if it happens that you are the only person in the world that sees sense in a certain design that you did. Sometimes you just have to do something that maybe doesn't make much sense to the other but makes all senses to you. And that is ok too.

DI: What skills are most important for a designer?

NV : In the first place, I would say the most important skill for any designer is vivid imagination and being able to see variations/transformations for a product. Also the skill of being able to project the vision from imagination onto the paper something that is inevitable.

DI: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

NV : I am an old school type of artist. I prefer traditional tools that have been around for centuries over modern technology. The most important for me is sketchbook and pencils. I prefer to go out and pick some flowers or undergrowth and study their characteristics. In my toolbox, you will find sketchbook, all sorts of pencils, watercolours, coal and real dry flowers, leafs, etc. Sometimes I also use books of flora theme.

DI: Designing can sometimes be a really time consuming task, how do you manage your time?

NV : It is hard and good organization skills are welcome. I am still working on that.

DI: How long does it take to design an object from beginning to end?

NV : The process from design to final product creation usually takes a few months. It takes time for all testing, finding a solution to make the design resistant and durable. Most of the time is a technical challenge to make some pieces and all modifications. And there is also not to forget finding the right stones. Overall it is a great and quite interesting journey from sketch to the final product.

DI: What is the most frequently asked question to you, as a designer?

NV : How much time did it take to make ''something''... And where do I come up with these ideas.

DI: What are your future plans? What is next for you?

NV : My plans for the brand are to attend relevant jewellery exhibitions to introduce my brand. In future plan is also to expand product selection and design some unusual types of jewellery pieces.

DI: Do you work as a team, or do you develop your designs yourself?

NV : We are a team of many people. I am mainly responsible for the design and creative part; then there are sculptors that make wax or clay prototypes of jewellery pieces based on the sketch. There are also jewellers and gem setters that make the final jewellery creations.

DI: How can people contact you?

NV : Via our website form or by email.