We, as the Designer Interviews ("DI") had the distinct pleasure and opportunity to interview award-winning, most creative and innovative Anna Spiridonova ("AS").
Anna Spiridonova is a young footwear designer, who's positioned herself at the intersection of the outstanding and luxury design for the self-convinced girls. The main ideology of the brand is to create outstanding, eye-catching, and comfortable fashion high heels. The line consists of evening and avant-garde footwear. The designer’s passion to experiment with the details, combining leather with new materials, while always maintaining a touch of femininity. The designer believes that all designs should come from real life, be functional, wearable and solve a problem for their clients. Collection Unconventional Chic focuses on the lack of fashionable high heels, which work with a curvy figure and strong self-expression. Anna's dream is to become a professional footwear designer which is the reason she decided to nominate her work for the A'Design Award & Competition in Footwear Design.
Anna Spiridonova Designs
We are pleased to share with you original and innovative design work by Anna Spiridonova.
Designer Interview of Anna Spiridonova:
DI: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
AS : I grew up in the Ural province in Russia, where I earned a degree in economics and later worked as an auditor for one of Big Four companies in Germany. My love afair with fashion was born from necessity, when I realised that I could not find any wearable and at the same time, brazenly gorgeous footwear. I completed a fashion footwear course in Berlin at the Letteverein Academy, where I mastered the arts of last-making and pattern cutting. Using these skills I has built a successful business focused on comfort and outstanding designs.
DI: Can you tell us more about your company / design studio?
AS : The main ideology of the brand is to create outstanding, eye-catching, and comfortable fashion high heels. The line consists of evening and avant-garde footwear. I passion to experiment with the details, combining leather with new materials, while always maintaining a touch of femininity. The project Unconventional Chic focuses on the lack of fashionable high heels, which work with a curvy figure and strong self-expression!
DI: What is "design" for you?
AS : I believes that all designs should come from real life, be functional, wearable and solve a problem for their clients. My designs represent myself.
DI: What kinds of works do you like designing most?
AS : My most focus is on the outstanding, unconventional Footwear design. I love to play and combine conventional high heels with non- convetional details, such a brass and ropes and hose.
DI: What is your most favorite design, could you please tell more about it?
AS : That design which won a Silver A'Design Award
DI: What is your favorite material / platform / technology?
AS : Definitely brass and technologies from traditional shoe manufacturing
DI: When do you feel the most creative?
AS : The funny thing - in the hardware store :) I got always new provocative ideas seeing some non-conventional materials such as hose, brass or ropes!
DI: Which aspects of a design do you focus more during designing?
AS : shoe has to look good from every angle, be light and easy to put on, comfort, being able to walk freely, design has to be new and outstanding.
DI: What kind of emotions do you feel when you design?
AS : It's difficult to say, sometimes i feel happiness and proudness, but it is also some moments of disappointment, when it doen't goes how you want.
DI: What makes a design successful?
AS : New technologies and new design
DI: Who are some of your clients?
AS : It is a real women, women I focused on for are unconventional, unique, powerful, self-assured, creative, and yet imperfect but beautiful!
DI: What are your future plans? What is next for you?
AS : I am looking to find a shoe manuacture in Italy, to find investors and retail partners.
DI: Do you work as a team, or do you develop your designs yourself?
AS : I develop my designs by myself.
DI: Do you have any works-in-progress being designed that you would like to talk about?
AS : At the moment I am working on my first collection- Unconventional Chic
DI: How can people contact you?
AS : Please contact me through email info@annasegeda.cominstagram anna_segeda_official & anna_segeda_designfacebook Anna Segedawebside annasegeda.comWhatsApp +49 176 604 84 974