We, as the Designer Interviews ("DI") had the distinct pleasure and opportunity to interview award-winning, most creative and innovative Kasun Wadumestri ("KW").
I have no words to describe myself. That’s because I don’t know how to. I am what I do and what I like doing. But I know that is not all there is to me. Imagination became a second habit for me. So much so that today, it is linked to my soul, with design as a part of my life. With over 10 years in the advertising field and extensive stints at local and global agencies, I'm spending my free time dabbling in Acting, Drama, Scriptwriting, Painting and is also a Sinhala Creative Writer.
Kasun Wadumestri Designs
We are pleased to share with you original and innovative design work by Kasun Wadumestri.
Kasun Wadumestri Design - Peace Hunter Poster
Designer Interview of Kasun Wadumestri:
DI: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
KW : Imagination has always been a passion of mine, even from a young age. I've always loved visualizing dreams and ideas. My journey as an artist began in 2011 when I started my career as a Junior Graphic Designer. Joining a well-known advertising agency was a pivotal moment in my life, and it truly shaped my path. I strongly resonate with Picasso's quote: "Every child is an artist. The problem is how to remain an artist once we grow up." To me, it's about staying true to that childlike wonder and simplicity, because it's that same curiosity and creativity that made me the artist I am today. To be honest, I’ve always known I wanted to be an artist, but I wasn't certain about the specific role I’d take on. Sometimes I find myself as a storyteller, other times as a short film director, or even as a visualizer. I’ve also dabbled in acting in theater, creative writing, and teaching. For me, being a designer is just one aspect of my creative journey. It’s more than just designing—it’s about embracing all these different roles and expressing myself through various forms of art.
DI: What is "design" for you?
KW : For me, design is anything that involves thought and intention. Without thinking about something as a design, how can we truly recognize or introduce it as such? Design has no limits, no boundaries, and no specific space—it can exist anywhere, at any time. While this might not be the conventional view, it’s how I see it.
DI: What kinds of works do you like designing most?
KW : I tend to design works that address sensitive topics, social issues, or draw from personal experiences. These themes often inspire me to create art that resonates deeply and conveys a meaningful message.
DI: What is your favorite material / platform / technology?
KW : For me, there’s no single material, platform, or technology that I prefer when designing. It all depends on the purpose and message I want to convey. It’s like asking, "What do you want to say, and how do you want to say it?" The choice of medium ultimately depends on the artist and the context of the work.
DI: Which aspects of a design do you focus more during designing?
KW : When I design, my main focus is on maintaining the quality of the work, rather than the quantity. I believe that the impact and integrity of a design matter far more than how many pieces are produced.
DI: What kind of emotions do you feel when you design?
KW : It depends on the work.
DI: What kind of emotions do you feel when your designs are realized?
KW : The most fulfilling part for me is knowing that, through my work, something positive can happen in society or for others. It’s a feeling of pure pleasure that words can’t fully capture.
DI: What makes a design successful?
KW : A design becomes 50% successful if its purpose is clearly defined before starting the work. The remaining 50% is determined by additional factors such as the core idea, dedication, determination, patience, and endurance.
DI: When judging a design as good or bad, which aspects do you consider first?
KW : When judging a design, I first consider what it is intended for and how well it aligns with the main design purpose.
DI: From your point of view, what are the responsibilities of a designer for society and environment?
KW : From my perspective, the responsibilities of a designer toward society and the environment are the same as those of any human being. As designers, we are part of the natural world, shaping it and being shaped by it. We have a duty to create with awareness, considering the impact of our work on both society and the environment. By doing good, we should contribute to making the world a better place.
DI: How do you think the "design field" is evolving? What is the future of design?
KW : The design field is evolving rapidly, especially with the rise of artificial intelligence in design. While AI can create designs, I believe human thinking and creativity are still more advanced. However, the challenge lies in humans not fully utilizing their brain and heart in the right way. Designs will continue to be created, but the value of a design will depend on the time period we’re living in and how well it resonates with the world around us.
DI: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
KW : My design inspiration primarily comes from nature, society, and culture—these are the key sources that fuel my creativity.