We, as the Designer Interviews ("DI") had the distinct pleasure and opportunity to interview award-winning, most creative and innovative Pin Shuan Chen ("PSC").

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Designer Profile of Pin Shuan Chen

Pin Shuan Chen is working as a designer for 3 years, She is good at packaging design and illustration. She likes to combine hand-drawing element in the design to create a work that include lot of texture on it. And she is also good at playing with color and interactive element to make the design more attractive and eye catching. Pin Shuan Chen loves illustration, picture book, and amazing design, these are the main inspiration in her design work. Please feel free to contact her for any design or illustrated work.

Pin Shuan Chen Designs

We are pleased to share with you original and innovative design work by Pin Shuan Chen.


Taste Buds Travel Taiwan Souvenir

Pin Shuan Chen Design - Taste Buds Travel Taiwan Souvenir

Designer Interview of Pin Shuan Chen:

DI: Can you tell us more about your company / design studio?

PSC : Aunt Stella, born in German growing up in the US, is the real aunt for brand founder Joseph Dunkle. As a Kindergarten teacher, she was fond of sharing her homemade recipe and handmade cookies with people surrounded. Joseph started up the first cookie store in Tokyo named after Aunt Stella since 1982 to inherit and deliver the recipe and spirit of his aunt, who’s passion of ‘Giving love and happiness to people’‘ is forever imprinted in our DNA. The recipe and gift package went so popular among Japanese that more than 80 stores have been opened up-to-date. With the new headquarter started up in Taiwan since 1989, Aunt Stella turns a new page in the cookie business. We combined local featured ingredients with Aunt Stella homemade recipe, building-up local design and R&D team to re-package ‘love sharing and giving’ spirit with Taiwan featured and share with the world again.

DI: What was the first thing you designed for a company?

PSC : Halloween cookie package, we made a paper box with house shape, and turn it to a pumpkin haunted house.

DI: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

PSC : Usually, the inspiration comes from the life I live in, I will pay attention to the people and any other thing that around me, sometime an idea will just pop up. I like to go to the book store, exhibition, and other creative places, to let myself have more aways to think.