We, as the Designer Interviews ("DI") had the distinct pleasure and opportunity to interview award-winning, most creative and innovative Sapiens Design Studio ("SDS").
Sapiens Design, based in Milan, was born from the meeting between Alessandro Mattia and Gloria Gianatti, designers graduated at the Polytechnic of Milan. The design philosophy of Sapiens Design is based on the belief that, despite being made in series, each product lives in a unique way. Relating to the human being through its form-function, every object follows us in everyday life, stimulating curiosity and imagination. This interaction between subject and object allows us to discover and invent new possibilities and opportunities of use. Every object posses, in this sense, a soul. And it is starting from this soul that Sapiens Design imagines a humanized and functional future: an evolved future.
Sapiens Design Studio Designs
We are pleased to share with you original and innovative design work by Sapiens Design Studio.
Sapiens Design Studio Design - Pan Coat Rack
Sapiens Design Studio Design - Oplamp Table Lamp
Designer Interview of Sapiens Design Studio:
DI: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
SDS : We come from backgrounds where technical disciplines merge with artistic and humanities fields, and this leads us to approach design in a mindful way. Alessandro has a background in industrial design, while Gloria's journey began in interior design. Both of us have always been fascinated by the relationship between humans, objects, and the surrounding space, and this fascination led us to establish Sapiens Design studio. We have always had a deep desire to explore how design can influence and enhance daily life by creating interactions between people and objects. For us, design is not just about aesthetics but about creating experiences that resonate on a personal level with the user. Becoming designers was a natural step for us, driven by the need to create things that have meaning, things that people can live with, and that contribute positively to their environments and daily routines.
DI: Can you tell us more about your company / design studio?
SDS : Sapiens Design was born from a shared passion for creating functional and meaningful objects that resonate with people. Our studio works at the intersection of craftsmanship, innovation, and the human experience. We believe in a collaborative, interdisciplinary approach, constantly seeking to push boundaries and question conventions. Our design philosophy is rooted in human-centric thinking. We don't simply design products; we design experiences that interact with users in intuitive and emotional ways. We focus on both the tangible and intangible aspects of design, aiming to inspire a lasting, positive impact on daily life.
DI: What is "design" for you?
SDS : For us, design is a bridge between the abstract and the concrete, where creativity meets functionality. It is a tool to improve life, solve problems, and create emotional connections between objects and people. Design is about fostering interaction and engagement, whether it’s with a product, a space, or a system. It’s about making things better, more intuitive, and more meaningful. At Sapiens Design Studio, we view design as a dynamic relationship between form, function, and user experience. Our philosophy revolves around the idea that design should be purposeful yet emotional, precise yet open to interpretation, and most importantly, something that enhances the life of those who engage with it.
DI: What kinds of works do you like designing most?
SDS : We gravitate towards designs that have a dual purpose, intelligently crafted from a production standpoint and capable of stimulating the user experience. The works we design the most are those that encourage interaction, objects that are not just passive items in a space, but active participants in daily life. We particularly enjoy designing products where the material, shape, and functionality come together seamlessly to foster a deeper connection between the object and its user. We love the challenge of balancing form with function, ensuring that every design is not only beautiful but also meaningful in its use.
DI: When do you feel the most creative?
SDS : We feel most creative when we are immersed in the act of exploration. Inspiration often strikes when we are surrounded by new experiences—whether that’s through travel, observing nature, or engaging with other artists and designers. We also find that our most creative moments happen when we’re solving real-world problems, translating abstract concepts into tangible solutions that resonate emotionally with people. Our creativity is fueled by curiosity and the desire to understand how design can enhance lives. Being in environments that encourage exploration and new ideas sparks our imagination and helps us approach problems from unexpected angles.
DI: Which aspects of a design do you focus more during designing?
SDS : We believe that a successful design goes beyond aesthetics or functionality; it must offer an emotional connection. We look for ways to create objects that people want to touch, interact with, and incorporate into their daily lives. We also prioritize sustainability in design, ensuring that the materials we choose are not only beautiful and functional but also environmentally responsible. Whether it’s through local sourcing or selecting durable, recyclable materials, we always seek to design in a way that benefits both the user and the planet.
DI: What kind of emotions do you feel when you design?
SDS : When we design, we often feel a deep sense of curiosity and excitement. The process of creating something new, something that will impact people’s lives is exhilarating. We also experience a sense of fulfillment when we see how our designs come to life and are embraced by those who use them. There’s a real joy in knowing that our work has become a part of someone’s daily experience, adding value and meaning to their life. Ultimately, we design because it allows us to contribute to the world in a way that’s deeply personal and profoundly impactful. The emotions we feel are a mixture of satisfaction, wonder, and a continuous drive to innovate and evolve.
DI: What kind of emotions do you feel when your designs are realized?
SDS : When our designs come to life, we experience a blend of satisfaction and curiosity. There’s something deeply rewarding about seeing a concept, an idea, materialize into a tangible, functional object. It’s an exciting moment, because it’s not just about the object itself, but about the emotions it might evoke in the people who will interact with it. We also feel a sense of wonder; sometimes designs evolve in ways we didn’t anticipate, and that sense of discovery is thrilling. It’s an affirmation that creativity, paired with the right materials and collaboration, can lead to something meaningful and impactful.
DI: What makes a design successful?
SDS : A good design invites curiosity and exploration, whether it’s through its form, its usability, or how it evolves with the user over time. We also believe that sustainability plays an essential role in the success of a design. A design that not only looks good but also considers its lifecycle, materials, and impact on the environment has lasting value. Success, therefore, is a balance between creativity, functionality, and responsibility.
DI: When judging a design as good or bad, which aspects do you consider first?
SDS : The first aspect we look at is the emotional connection—does the design engage the user? How does it interact with its environment? A good design shouldn’t just be visually pleasing, but it should create a sense of discovery and curiosity. We also evaluate its functionality—does it serve its intended purpose? Is it intuitive to use, or does it require too much effort to understand? The next important consideration is the sustainability of the materials and processes used. A design can be beautiful and functional, but if it’s not mindful of its environmental impact, it falls short in our eyes. Finally, we consider timelessness: a good design should have lasting value, not just be a trend.
DI: From your point of view, what are the responsibilities of a designer for society and environment?
SDS : As designers, we have a profound responsibility to create products and experiences that benefit society. This includes considering how designs impact people’s lives, whether it’s making their day-to-day routines easier, more enjoyable, or more meaningful. Human-centered design is at the heart of our work, ensuring that our objects don’t just serve a function, but elevate the user’s experience. From an environmental perspective, we feel it’s essential to prioritize sustainability, not just in materials but also in production processes. We aim to minimize waste and consider the entire lifecycle of a product. At Sapiens Design, we integrate this thinking in all of our projects, from Pan and Continuum, where sustainability is a core focus, to each small decision we make during the design process. Ultimately, we believe that design should improve the world, not just in terms of beauty, but also in how it supports and respects the environment and society.
DI: How do you think the "design field" is evolving? What is the future of design?
SDS : The design field is evolving rapidly, with a shift toward sustainability, inclusivity, and user-centric innovation. Designers are increasingly aware of their role in addressing global challenges, such as climate change and social inequality. The future of design lies in the ability to create multi-functional solutions that blend technology, sustainability, and human needs seamlessly. We also foresee an increasing trend toward personalization and interactive designs. As the world becomes more interconnected, the way people interact with their environment is changing—design will evolve to be more adaptive, more intuitive, and more aligned with users’ desires and needs. We would like that the future of design is about integrating play and exploration, allowing users to connect with objects and spaces in ways that encourage curiosity and joy.
DI: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
SDS : Our last exhibitions were Fuoriserie and Rituals during the Fuorisalone 2024 in Milan. Our exhibition focuses on creating experiences, inviting visitors to engage with the objects and immerse themselves in the space. Looking ahead, we are currently organizing an event during the next Design Week in Milan. We’re excited to bring together designers, artists, and creators to explore the intersection of craftsmanship and innovation. We are committed to curating an experience that continues to challenge conventional thinking about design and its role in shaping spaces and emotions.
DI: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
SDS : Inspiration for our work comes from a wide range of sources, always seeking the connection between design and the human experience. We are constantly inspired by the interaction between people and their surroundings. Whether it's nature, architecture, contemporary art, or even everyday life, our designs are shaped by our curiosity and the desire to explore new possibilities. We feed our creativity through continuous observation and a spirit of experimentation. Sustainability is also a driving force behind many of our ideas, as we aim to create designs that are both beautiful and responsible.
DI: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
SDS : Our design style is rooted in simplicity, functionality, and interaction. We focus on creating designs that engage people—not only visually, but also through physical interaction and emotional connection. Minimalism and sustainability are central to our approach, yet we always strive for warmth and personality in our work. We want our designs to invite curiosity, to spark an emotional response, and to be adaptable to a variety of settings. Our approach to design is based on empathy, understanding the user’s needs, and creating solutions that foster a dialogue between the object, the space, and its environment.
DI: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
SDS : We live in Milan, a city that plays a central role in the global design scene. Milan has always been a focal point for design, fashion, and innovation. Its rich architectural history, combined with its modern energy, creates a unique environment that deeply influences our work. The heritage of Italian craftsmanship and design permeates the city’s atmosphere. In Milan, the juxtaposition of historical landmarks with contemporary design thinking creates a dialogue that stimulates creativity and pushes boundaries. The advantages of living here are clear: access to a vibrant design community, exposure to the latest trends, and a constant flow of inspiration from the city's architectural beauty and cultural events. However, the challenge lies in striking a balance between respecting the tradition of Italian design and innovating in a way that feels fresh and forward-thinking. Milan’s high level of competition in the design world can also make it more challenging to stand out, but this same challenge drives us to keep evolving and seeking new solutions. In addition Milan's rich history in architecture, continuously inspires us. A recent project that embodies this connection is the design of the Milano Elite Dry Gin bottle. This project was directly inspired by the elegance and fashion of Milan. The bottle's form evokes the silhouette of a mannequin, while the fabric label, which dresses the glass, emphasizes Milan’s sense of style. From an architectural perspective, the bottle’s structure even recalls the towers of the Sforza Castle and the iconic Torre Velasca, offering a nod to the city’s strong historical and contemporary landmarks. This design truly represents a bottle "stitched" to Milan, bringing together fashion, architecture, and the spirit of the city in a single, innovative product.
DI: How do you work with companies?
SDS : We approach our work with companies as a collaborative process. We believe in close communication with our clients to understand their vision, objectives, and the context in which the product will exist. Our goal is to create designs that not only meet functional requirements but also reflect the company’s identity and values. We strive for a balance between creativity and practicality, working together to bring innovative ideas to life. Whether it’s a startup looking for a unique concept or an established brand looking to refresh its image, we are committed to delivering design solutions that contribute to the brand’s success and resonate with its audience.
DI: What are your suggestions to companies for working with a designer? How can companies select a good designer?
SDS : Our suggestion to companies is to look for a designer who not only has technical skills but also shares a similar vision and values. It’s essential that the designer understands the company’s culture and can translate that into a meaningful design language. A good designer should be able to communicate effectively, be open to feedback, and understand the importance of collaboration. A designer's portfolio is a good indicator of their style and approach, but the key is understanding how well they can integrate with the team and align their creative process with the company’s goals. It’s also important to value the designer’s ability to innovate and challenge conventions, rather than simply following trends.
DI: Can you talk a little about your design process?
SDS : Our design process is dynamic and collaborative, driven by the desire to create a meaningful interaction between the object, the user, and the space. It starts with a deep exploration of the brief, the context, and the purpose behind the design. We focus heavily on understanding the needs of the user and how the design can provide a solution. From there, we sketch and model, constantly refining our ideas. Throughout the process, we emphasize experimentation and exploration, often testing different materials, forms, and functions. Collaboration with other professionals, such as engineers and manufacturers, is a key part of our approach. We also believe in the importance of letting ideas breathe and evolve, so there are moments of pause where we step away from the project to gain fresh perspective.
DI: Can you describe a day in your life?
SDS : As designers, our days are rarely conventional. Ideas come when we least expect them, so sometimes it helps to step away from the studio and let the mind wander. We often find ourselves walking around Milan, visiting exhibitions, or simply absorbing the energy of the city. Design is not something that happens only at a desk, it’s in the atmosphere, in the conversations we have, and in the moments of silence when the mind makes connections. The creative process often requires time to let ideas percolate and evolve, which is why we value moments of detachment as much as moments of intense focus. A day may start with sketching and brainstorming but might end with new insights gathered from a walk in the city or a visit to a museum.
DI: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
SDS : For young designers, I’d say: don’t be afraid to experiment and fail. Design is about constant learning, and sometimes, failure is the best teacher. Trust your instincts and embrace curiosity, let your ideas evolve naturally, even if they seem unconventional at first. Build a strong foundation by learning from those who came before you, but always stay open to new perspectives. Don’t rush the process. Good design takes time, and often, the best results come from a slow, iterative process. Lastly, be true to yourself and your unique vision. Design is about creating something meaningful, and the best work comes when you are authentic and passionate about what you do.
DI: From your perspective, what would you say are some positives and negatives of being a designer?
SDS : The positives of being a designer are immense: creative freedom, the ability to solve problems, and the opportunity to shape the world around us. Every project is an opportunity to make a meaningful impact and to connect with people in a unique way. However, there are challenges as well. The pressure to constantly innovate and meet deadlines can sometimes feel overwhelming. Additionally, design is often a subjective field, and navigating clients' varying tastes and expectations can be difficult. But these challenges are part of what makes design so exciting. They push us to think differently and refine our approach.
DI: What skills are most important for a designer?
SDS : A designer should possess a strong sense of creativity, problem-solving skills, and attention to detail. Technical knowledge is also important, as understanding materials, manufacturing processes, and ergonomics can make a huge difference in the final product. Equally important are communication skills: being able to express and explain design concepts clearly is essential. Flexibility and the ability to adapt to new technologies and trends also play a crucial role in a designer's growth.
DI: Designing can sometimes be a really time consuming task, how do you manage your time?
SDS : Time management is crucial, especially in a profession where ideas and creativity don’t always adhere to a strict schedule. We prioritize tasks based on deadlines and the importance of each project. However, we also understand the importance of allowing space for creativity to flow. We try to break down big tasks into smaller, manageable pieces, and often work in sprints to keep momentum going. At the same time, we also make sure to take breaks, stepping away from the desk to recharge is essential. Design is not just about the hours spent working; it’s also about letting ideas marinate and evolve naturally.
DI: How long does it take to design an object from beginning to end?
SDS : The time required to design an object can vary greatly depending on its complexity, purpose, and the materials involved. The real challenge lies in the research and iterative process: finding the right solution often takes time. We invest a lot of effort in refining ideas and testing prototypes, so the design process is never truly “finished” until it’s in its final, functional form.
DI: What is the most frequently asked question to you, as a designer?
SDS : One of the most frequent questions we get is: “What is your inspiration?” While this question is important, we often find that inspiration comes from unexpected places. It’s less about finding a single source of inspiration and more about being open to the world around us. Often, the process is about exploring, experimenting, and letting new ideas come to us through our daily experiences, whether from art, nature, technology, or human behavior.
DI: What was your most important job experience?
SDS : Our most important job experience would have to be the creation of our design studio, Sapiens Design. It was a turning point where we moved from individual projects to creating a shared vision and building something unique together. The process of establishing the studio has allowed us to fully explore our philosophy of interaction between people, objects, and the environment. It’s been a continuous journey of growth, learning, and connection with clients who value our approach to design.
DI: Who are some of your clients?
SDS : We work with a wide range of companies, particularly in the ceramic industry, with a focus on experimental processes and innovative uses of materials like curved porcelain. We also collaborate with companies that are exploring sustainability by reusing waste materials from metal production. These are forward-thinking, innovative companies that embrace new challenges and are eager to push the boundaries of design. We’ve worked with both Italian companies and international clients, which allows us to explore various product types and design cultures.
DI: What type of design work do you enjoy the most and why?
SDS : We enjoy designing objects that foster interaction, those that allow people to engage with them in a playful or meaningful way. Whether it’s furniture, lighting, or home accessories, we appreciate designs that invite the user to discover something new or to experience a unique moment of connection.
DI: What are your future plans? What is next for you?
SDS : We are planning a new exhibition for the upcoming Fuorisalone 2025, where we will showcase new projects and ideas. We’re also excited to collaborate with international brands that share our values and vision for the future of design. There are always new challenges and opportunities on the horizon, and we’re eager to explore them.
DI: Do you work as a team, or do you develop your designs yourself?
SDS : We are very grateful to work together because it allows us to support each other and bring different perspectives. Our partnership is based on mutual respect and admiration, creating a healthy and collaborative environment. We believe that collaboration enhances the design process by enabling the exchange of ideas and solutions. It’s a dynamic and stimulating way to approach every project.
DI: Do you have any works-in-progress being designed that you would like to talk about?
SDS : At the moment, we have several projects in progress that we can’t discuss in detail due to confidentiality agreements with the companies involved. However, we can say that these are highly innovative products, and we’ve been working on them for over a year in collaboration with engineers. We’re excited to see them evolve and can’t wait to reveal more once they’re ready for launch.
DI: How can people contact you?
SDS : People can contact us through our website (www.sapiensdesign.it), where they can find more information about our work and our contact details. We are also active on social media, especially on Instagram, where we share updates about our projects and exhibitions. For those in Milan, we would be happy to meet in person at our studio.