We, as the Designer Interviews ("DI") had the distinct pleasure and opportunity to interview award-winning, most creative and innovative Ariane Cristina da Rosa ("ACDR").
• Furniture designer • Youtuber and digital influencer at architecture and interior design • production and social media content developer • Brazilian Senior architect with large experience in interior design, developping highly customized architectural, decoration and interior design projects; • work in the most diverse areas developing residential, institutional and corporate projects, carrying out reforms and providing consulting • Great organizational skills and aptitude to manage multiple projects simultaneously; • Competence to work together with other departments; • Working proactively and as a team is indispensable in the development of my daily professional activities • Proven ability to create targeted, innovative designs solutions within the deadline; • practical and assertive: with ability to work under pressure, ethical, self confident, with good communication and broad experience in the achitectural market; • Strong sense of composition; • look for the solution that best meets the immediate needs, predicting its future repercussions • Volunteer work as a member of Rotary (2022 - 2023 President)
Ariane Cristina da Rosa Designs
We are pleased to share with you original and innovative design work by Ariane Cristina da Rosa.
Ariane Cristina da Rosa Design - Umma swing
Ariane Cristina da Rosa Design - Umma Indoor Outdoor Armchair
Designer Interview of Ariane Cristina da Rosa:
DI: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
ACDR : I always had a different look, seeking to create customized solutions for each project, which led me to develop a series of exclusive furniture for my clients. I love studying, researching and I'm very curious about the infinite possibilities that design offers. Thus, developing a signed line of furniture was the natural result of the path taken here.
DI: Can you tell us more about your company / design studio?
ACDR : At AR - Ariane Rosa Studio of architecture and design, we believe that everyone can be whoever they want. We create unique and daring projects, expressing your unique individuality in projects that value your stories and your personality in a unique way.
DI: What is "design" for you?
ACDR : For me design is a way of seeing the world, a way of looking for alternatives to the endless day-to-day situations: improving processes to make life easier or simply for aesthetic reasons through a new look at the trivial.
DI: What kinds of works do you like designing most?
ACDR : I love people and their stories, and I believe that these stories must be told, whether in an architectural or interior project, residential, commercial or corporate, there is always a story behind every choice I make.
DI: What is your most favorite design, could you please tell more about it?
ACDR : Philippe Starck was the first designer to catch my eye. Le Corbusier and Oscar Niemeyer, the Eames couple, Lina Bo Bardi and Jorge Zalszupin are some of my main references.
DI: What was the first thing you designed for a company?
ACDR : The Umma armchair
DI: What is your favorite material / platform / technology?
ACDR : I love fabrics, wood and metal.
DI: When do you feel the most creative?
ACDR : I have so many ideas all the time.
DI: Which aspects of a design do you focus more during designing?
ACDR : First the function then the beauty.
DI: What kind of emotions do you feel when you design?
ACDR : When I'm creating I forget that the world exists. At that moment there is only me and my thoughts. I am totally immersed, researching and looking for viable solutions for a given issue. I don't rest until I get the expected result.
DI: What kind of emotions do you feel when your designs are realized?
ACDR : when I get the result I expected, the feeling is of accomplishment. Then I try to multiply that particular solution for several possibilities.
DI: What makes a design successful?
ACDR : Good Design is innovative, satisfies functional and aesthetic criterias, adds beauty to the world and remains relevant over the years.
DI: When judging a design as good or bad, which aspects do you consider first?
ACDR : First of all what is the function: good design solves the question it proposes. Then technical criteria such as the type of material, form of presentation and last but not least, the beauty.
DI: From your point of view, what are the responsibilities of a designer for society and environment?
ACDR : The ideal would be to use sustainable, recyclable, reusable processes and raw materials, taking into account the entire path from creation and development to the final product.
DI: How do you think the "design field" is evolving? What is the future of design?
ACDR : More and more people seek to express themselves as individuals, to have their voice heard. Design is a way to realize this intrinsic human desire.
DI: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
ACDR : My last exhibition was at the Casa Cor decoration show in 2001 whith the interior design of "Intimate Area Bathroom" project, carried out jointly with the architects Inara Beck Rodrigues and Maria Andrea Triana, received the award for the best use of Portinari ceramics.
DI: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
ACDR : My inspiration comes from the search for solutions for my projects. Each new client brings a new story, needs and desires that need to be taken into account. I always do extensive research in search of alternatives to offer suitable solutions for each situation, so new pieces are born, created especially for that particular work.
DI: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
ACDR : my style is light and clean looking for elegant and sophisticated yet simple solutions.
DI: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
ACDR : I live in Brazil, here we have an exuberant nature and a very pleasant climate. I see inspiration everywhere, all the time: colors, textures and scents are a delight for the senses.
DI: What are your suggestions to companies for working with a designer? How can companies select a good designer?
ACDR : The main issue is an alignment of values, seeing if the designer's brand matches the company's brand. Once this is defined, everything else can be negotiated.
DI: Can you talk a little about your design process?
ACDR : I usually have a vision of what I need or want as a result. So I do a search to see if what I'm looking for already exists, usually it doesn't. Thus begins the creation of a new design.
DI: What are 5 of your favorite design items at home?
ACDR : I love chairs and armchairs, lamps, rugs and trays
DI: Can you describe a day in your life?
ACDR : I love waking up early, having my family breakfast and doing my daily physical activity. Then I go to the office to carry out the day's agenda: doing projects, delegating tasks, meeting clients and suppliers. At the end of the day, I go home with a feeling of accomplishment, where I meet my family, we have dinner together, watch TV or play a game and then a good night's sleep.
DI: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
ACDR : Write down your ideas, research a lot, never copy someone, be persistent, believe in yourself, keep trying, have courage and determination, believe in your dream, always follow your path with joy in your heart because everything happens at the right time.
DI: From your perspective, what would you say are some positives and negatives of being a designer?
ACDR : there is nothing negative, only positive. I am captivated by the constant challenge, the search for innovative, unexpected and yet simple solutions.
DI: What is your "golden rule" in design?
ACDR : escape the pattern
DI: What skills are most important for a designer?
ACDR : curiosity and resilience
DI: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
ACDR : I draw all my ideas on paper, then model them in autocad and after making all the adjustments, I send them to my team to render and do the detailing
DI: Designing can sometimes be a really time consuming task, how do you manage your time?
ACDR : I have a well-organized schedule with free windows that I use to rearrange some appointments whenever necessary, such as spending more time researching or producing my projects.
DI: How long does it take to design an object from beginning to end?
ACDR : depends on the object
DI: What is the most frequently asked question to you, as a designer?
ACDR : Is this career worth pursuing?
DI: What was your most important job experience?
ACDR : work with the architect Alberto Julian de Santiago
DI: Who are some of your clients?
ACDR : Brands: Casa Moderna, Gatos e Atos, La Beaute
DI: What type of design work do you enjoy the most and why?
ACDR : I like creation
DI: What are your future plans? What is next for you?
ACDR : To continue creating signature lines of furniture and decoration pieces, I want to exhibit at the Venice Biennale and at Il Salone in Milan
DI: Do you work as a team, or do you develop your designs yourself?
ACDR : most of the time by myself, but I really enjoy working in teams and collabs
DI: Do you have any works-in-progress being designed that you would like to talk about?
ACDR : I am developing the Umma collection, consisting of ten pieces of furniture, in aluminum and nautical rope, for the external and internal areas, which will be launched by Sulvimes later this year.
DI: How can people contact you?
ACDR : By email contato.arianerosa@gmail.com or on Instagram @arianerosa_studio and @arianerosa_arquiteta
DI: Any other things you would like to cover that have not been covered in these questions?
ACDR : that's all, thanks for the opportunity