We, as the Designer Interviews ("DI") had the distinct pleasure and opportunity to interview award-winning, most creative and innovative Cassily Danwei Zhao ("CDZ").
Danwei is recognized for her innovative approach to design, blending aesthetics with functionality to elevate everyday experiences. Her work, rooted in the principles of clean and honest design, reflects a commitment to embracing opportunities while incorporating new trends and expressing gratitude. Danwei's designs stand out for their thoughtful integration of form and purpose, offering solutions that enhance lifestyles and moments. Her contributions to the design community and society at large are marked by her ability to transform ordinary objects into meaningful encounters with beauty and utility. Through her designs, Danwei not only seeks to improve the daily lives of individuals but also to inspire a greater appreciation for the simplicity and elegance that design can bring to the everyday. Her practice is a testament to the potential of design to create endless opportunities for elevated moments and meaningful connections.
Cassily Danwei Zhao Designs
We are pleased to share with you original and innovative design work by Cassily Danwei Zhao.
Cassily Danwei Zhao Design - Alskar Lounge Chair
Designer Interview of Cassily Danwei Zhao:
DI: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
CDZ : My journey into art and design began at a young age, with a love for drawing, painting, and deconstructing objects. These early interests grew into a passion for product design, leading me to pursue formal education at ArtCenter in Pasadena, California, where I studied from 2019 to 2024. The program, along with an exchange in Tokyo and internships, refined my skills and broadened my design perspective. Living in the U.S. for nearly a decade has exposed me to diverse cultural and artistic influences, enriching my understanding of design. My commitment to becoming an artist and designer stems from a deep love for creativity and the realization of design's power to elevate experiences emotionally and functionally.
DI: Can you tell us more about your company / design studio?
CDZ : I currently work as a freelance designer, specializing in various design services, including furniture design, digital illustration, and consumer product design. My design practice is rooted in creating aesthetically pleasing, functional, and meaningful work that enhances everyday experiences. My approach to design is highly collaborative. I work closely with end users to understand their needs, preferences, and the specific challenges they face to discover opportunities. This collaborative process ensures that each project is tailored to meet the client's unique requirements while also incorporating innovative design solutions. My design philosophy revolves around the idea that great design should improve everyday life. I strive to create work that is not only beautiful but also functional and meaningful. This means paying close attention to the details, considering the user experience, and ensuring that every piece has a purpose beyond its aesthetic appeal.
DI: What is "design" for you?
CDZ : For me, design is the harmonious blend of aesthetics and functionality. It's about creating things that are not only visually appealing but also practical. Design is a powerful tool for improving everyday experiences, elevating moments, making meaningful connections, and enhancing the way we interact with the world. It's a process of continuous learning, experimentation, and refinement, where each project presents an opportunity to push creative boundaries and make a positive difference. Ultimately, design is a way to communicate ideas, evoke emotions, and create meaningful connections. It's about transforming concepts into tangible realities that enrich our lives and environment.
DI: What kinds of works do you like designing most?
CDZ : I love designing works that create an emotional connection with people. I love projects that convey feelings that users can easily resonate with and embrace, such as moments of delightfulness or peace of mind. I find great fulfillment in knowing that my designs can positively impact people's lives by bringing them moments of happiness and tranquility.
DI: What is your most favorite design, could you please tell more about it?
CDZ : One of my recent favorite projects involves designing office furniture specifically for taking short pauses, work breaks, or casual chats with colleagues. This piece features a playful, colorful look in a toroid shape, creating an inviting and fun atmosphere within the office environment. The toroid shape encourages a relaxed and informal seating arrangement, making it perfect for spontaneous conversations and brief moments of rest.
DI: What was the first thing you designed for a company?
CDZ : The first thing I designed for a company was a series of IoT intellectual electronic products for a smart cloud community. This project was particularly exciting as it combined cutting-edge technology with user-centric design. The goal was to create smart devices that seamlessly integrated into a connected community, enhancing the convenience and efficiency of everyday tasks. These products included smart office devices, security systems, and energy management solutions, all controlled via a central cloud platform.
DI: What is your favorite material / platform / technology?
CDZ : My favorite material to work with is wood. I appreciate its natural beauty, versatility, and the warmth it brings to any design. Sustainable wood not only offers aesthetic appeal but also aligns with my commitment to environmentally friendly design practices. In terms of technology, I am particularly interested in AI recently. Although I am still becoming familiar with it, I believe AI has the potential to revolutionize the brainstorming process, providing new insights and innovative solutions that can enhance the design process. I enjoy using KeyShot for rendering on platforms. KeyShot allows me to create highly detailed and realistic visualizations, making it easier to communicate my ideas effectively. This platform is an essential part of my workflow, enabling me to bring my concepts to life.
DI: When do you feel the most creative?
CDZ : Even though I am currently working solo, I do feel the most creative when I'm in a collaborative environment. Working with other designers, sharing ideas, and brainstorming together sparks my creativity. The exchange of different perspectives and the collective energy of a team often inspire me to think outside the box and explore new possibilities.
DI: Which aspects of a design do you focus more during designing?
CDZ : When designing, I mainly focus on three key aspects: functionality, aesthetics (visually pleasing), and emotional connection.
DI: What kind of emotions do you feel when you design?
CDZ : When I design, I experience various emotions that drive my creativity and passion. Excitement fills me as I bring new ideas to life and explore different possibilities. Curiosity motivates me to experiment with new materials, techniques, and concepts, and I am always eager to discover something innovative. Completing a design that balances functionality, aesthetics, and emotional resonance results in satisfaction. There is also a deep sense of connection from knowing that my designs can evoke emotions such as delightfulness or peace of mind in users. These emotions fuel my creative process and reinforce my commitment to creating meaningful and impactful designs.
DI: What kind of emotions do you feel when your designs are realized?
CDZ : When my designs are realized, I feel a sense of accomplishment and joy. Seeing an idea transform into a tangible product brings immense satisfaction and pride, especially when users interact with and enjoy it.
DI: What makes a design successful?
CDZ : A design is successful when it effectively balances functionality, aesthetics, and emotional connection. It must serve its intended purpose efficiently and be visually appealing, with careful attention to form, color, and texture to create a harmonious and attractive appearance. Additionally, a successful design brings positive emotions and resonates with users.
DI: When judging a design as good or bad, which aspects do you consider first?
CDZ : When judging a design, I first consider its functionality; it must effectively fulfill its intended purpose and provide a seamless user experience.
DI: From your point of view, what are the responsibilities of a designer for society and environment?
CDZ : Designers are responsible for creating solutions that enhance the quality of life for everyone, addressing the needs and well-being of users while promoting inclusivity and accessibility. Designers should also be conscious of the environmental impact of our work, prioritizing sustainable practices and materials to minimize waste and reduce carbon footprints. This involves considering the entire lifecycle of a product, from sourcing to disposal, and to create designs that are not only innovative and functional but also environmentally responsible.
DI: How do you think the "design field" is evolving? What is the future of design?
CDZ : The design field rapidly evolves with technological advancements, a focus on user-centered design, and a commitment to sustainability. AI and machine learning are transforming the creative process, enhancing innovation and efficiency. Designers are prioritizing user needs and creating more intuitive and inclusive experiences. The future of design will definitely see increased use of digital collaboration tools, VR, and AR, enabling remote work and immersive experiences.
DI: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
CDZ : My last exhibition was in December 2022, in Tokyo, Japan, where I collaborated with another artist to showcase a series of ceramic products. It was an exciting opportunity to present my work to an international audience and receive valuable feedback. I desire to hold my next exhibition within the next year, preferably in the United States. This upcoming exhibition will likely focus on my latest projects, including furniture designs and fixture products.
DI: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
CDZ : My design inspiration comes from a variety of sources. I often draw from nature, as its forms, colors, and patterns give me endless ideas and a sense of harmony. Additionally, I find inspiration in everyday life, observing how people interact with their environment and identifying opportunities for improvement. To feed my creativity, I always immerse myself in diverse experiences. I enjoy traveling and exploring different cultures, which broadens my perspective and exposes me to new ideas. Collaborating with other artists and designers also sparks creativity, as sharing ideas and feedback helps generate fresh concepts.
DI: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
CDZ : My design style for consumer goods is clean and sleek, with vibrant but not chaotic colors. I explored this style because I believe in the power of simplicity and elegance to create timeless designs. Clean lines and well-chosen colors can make a product stand out without overwhelming the user. Regarding furniture, I tend to favor a neutral style that blends seamlessly into various environments. A neutral palette allows for greater versatility and adaptability in different spaces. My approach to design is holistic and iterative. I start by deeply understanding the end-users' needs and desires, conducting thorough research, and empathizing with their experiences. From there, I brainstormed and experimented with different concepts. I prioritize functionality and aesthetics equally, ensuring that my designs are both beautiful and practical. Throughout the design process, I seek feedback and iterate on my ideas, refining them until they meet my standards of quality and impact. Sustainability is also a key consideration, as I want to create environmentally responsible designs.
DI: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
CDZ : I was born and grew up in China, and I currently live in the United States, where I have spent almost a decade. The cultural heritage of China deeply influences my designs, blending traditional elements with modern aesthetics. Growing up in China, I was surrounded by rich cultural traditions, intricate craftsmanship, and a deep appreciation for art and design. These elements often find their way into my work, adding a unique touch that honors my heritage while integrating contemporary design principles. Living in the U.S. provides diverse inspiration, access to cutting-edge technology, and valuable collaboration opportunities, though it also presents challenges such as market saturation and a fast-paced environment. This blend of influences allows me to create designs that are innovative, culturally rich, and resonant with a diverse audience.
DI: How do you work with companies?
CDZ : When working with companies, I adopt a collaborative and user-centric approach. I start by understanding the company's goals, target audience, and specific needs through detailed discussions and quite intensive research. This helps me align my design solutions with their objectives. I also prioritize clear and open communication throughout the project to ensure everyone is on the same page. Regular updates and feedback sessions are integral to my process, allowing for iterative improvements and refinements. My workflow typically involves several key stages: 1. Discovery and Research 2. Concept Development 3. Iteration 4. Prototyping and Testing 5. Final Design and Implementation.
DI: What are your suggestions to companies for working with a designer? How can companies select a good designer?
CDZ : I would definitely suggest a company to have clear communication. Establish open and transparent communication from the start. Clearly outline your goals, expectations, and any constraints to ensure the designer understands your vision. I would also suggest providing detailed briefs. A well-defined project brief helps the designer grasp the project’s scope and specific requirements, leading to more targeted and effective design solutions. I also think examining a designer’s portfolio is more crucial than anything else, even experience when companies try to select a good designer.
DI: Can you talk a little about your design process?
CDZ : My design process is holistic and iterative, ensuring that every project is both functional and aesthetically pleasing while also resonating emotionally with the user. As I mentioned earlier in my design approach, my process usually starts with discovery and research and goes on to concept development, iteration, prototyping, testing, and final design.
DI: What are 5 of your favorite design items at home?
CDZ : Amber coffee mug, Logitech MX3 mouse, Logitech G Aurora headset, Logitech G cloud palm rest , Muji Aroma Diffuser
DI: Can you describe a day in your life?
CDZ : I start my day with a cup of coffee while browsing design trends and doing some exercise or yoga to energize myself and plan my day. My workday begins with reviewing, replying, and writing emails. Regular check-ins with clients or team members help me stay on track, and I take short breaks to stay refreshed. Afternoons are dedicated to more creative tasks like brainstorming and concept development. After work, I relax with movies or spend time with friends. Before bed, I do my regular skincare routine to create a calming environment, reflect on the day, and plan for the next day, maintaining a balance of inspiration and productivity.
DI: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
CDZ : Be open to criticism and feedback, stay curious, stay organized, keep updating your portfolio, and have user empathy.
DI: From your perspective, what would you say are some positives and negatives of being a designer?
CDZ : Being a designer has many positives, including the opportunity for creative fulfillment and the satisfaction of bringing ideas to life. The field offers diverse opportunities across various industries, allowing designers like us to explore different interests. This continuous learning aspect keeps the work exciting and dynamic, and the problem-solving nature of design can be intellectually stimulating and fulfilling. Last but not least, good design has the power to significantly improve people’s lives, making a meaningful impact on society. However, there are also challenges. The design industry can be fast-paced and demanding, with tight deadlines and high expectations leading to a lot of stress and potential burnout. Design is subjective, and not everyone will appreciate or understand your work, making criticism sometimes difficult to handle. Besides that, this field is very competitive, requiring constant effort to stand out from others and secure opportunities.
DI: What is your "golden rule" in design?
CDZ : My "golden rule" in design is prioritizing the user experience and emotional connection.
DI: What skills are most important for a designer?
CDZ : The most important skill for a designer is to find the workflow that best visualizes or streamlines the visualization of their ideas. Developing a personalized and efficient workflow is crucial for effectively translating concepts into tangible designs. This involves understanding one's creative process, optimizing design tools, and establishing a method that allows seamless progression from the initial idea to the final product.
DI: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
CDZ : My toolbox includes a mix of software, hardware, books, and sources of inspiration that help streamline my design process and spark creativity. Here’s what’s inside: Software: Adobe Creative Suite, Solidworks, Keyshot, keynotes, Procreate Hardware: iPad Pro Gen 1, Macbook Air, Desktop Books: "Design of Everyday Things" by Don Norman. Sources of Inspiration: Design Blogs and Websites, Trend websites like WGSN and stylus
DI: Designing can sometimes be a really time consuming task, how do you manage your time?
CDZ : To manage my time effectively, I prioritize tasks, set clear goals and deadlines, and create a structured schedule with dedicated time blocks for different activities.
DI: How long does it take to design an object from beginning to end?
CDZ : The time it takes to design an object can vary widely. Simpler projects typically take 4 to 8 weeks, while more complex projects can take several months to a year, depending on the scope, complexity, and iterative testing and refinement needed.
DI: What is the most frequently asked question to you, as a designer?
CDZ : The most frequently asked question I receive as a designer is, "Where do you get your inspiration from?
DI: What was your most important job experience?
CDZ : My most important job experience was designing a series of consumer electronic products. This project was crucial because I participated in all stages of the process from the beginning to the end. I worked on initial concept development, visited manufacturers, and negotiated with vendors. This hands-on involvement taught me invaluable lessons in user-centered design, the importance of collaboration, and the practical aspects of bringing a product to market. It significantly shaped my approach to design and reinforced my commitment to creating user-focused, high-quality products.
DI: Who are some of your clients?
CDZ : I graduated recently, so I'm new to the market. However, I did have the opportunity to work with a diverse range of clients before, including startups, established companies, and individual entrepreneurs.
DI: What type of design work do you enjoy the most and why?
CDZ : Recently, I have particularly enjoyed designing furniture. I love the challenge of designing furniture that meets practical needs while bringing positive emotions and fitting seamlessly into various environments. The tactile nature of furniture design, along with the opportunity to experiment with different materials and forms, makes it an exciting area for me.
DI: What are your future plans? What is next for you?
CDZ : In the long term, I aspire to establish my design studio where I can collaborate with other creative professionals and take on diverse and challenging projects
DI: Do you work as a team, or do you develop your designs yourself?
CDZ : Depending on the project's requirements, I work independently or as part of a team. For many projects, I handle the initial concept development, research, and early design stages, allowing me to explore my creative vision fully. However, I often collaborate with other designers, engineers, and professionals during prototyping, testing, and finalization to leverage their expertise and ensure the highest-quality outcome.
DI: Do you have any works-in-progress being designed that you would like to talk about?
CDZ : Yes, I am currently working on an exciting project involving the design of office furniture intended for short pauses, work breaks, and casual conversations with colleagues. The furniture features a playful, colorful look designed to create an inviting and relaxing atmosphere in the workplace. This project aims to enhance employee well-being and productivity by providing a comfortable and aesthetically pleasing environment for brief respites during the workday.
DI: How can people contact you?
CDZ : People can contact me through several channels: Email: Cassily.Zhao@gmail.com LinkedIn: https://www.linkedin.com/in/cassily-zhao-818b391b0/ Portfolio Website: cassilyzhao.com
DI: Any other things you would like to cover that have not been covered in these questions?
CDZ : One aspect I’d like to highlight is my passion for sustainability in design. I believe that as designers, we are responsible for creating products that serve their intended purpose and minimize environmental impact.