We, as the Designer Interviews ("DI") had the distinct pleasure and opportunity to interview award-winning, most creative and innovative Yingfei Zhuo ("YZ").
Yingfei Zhuo is an award-winning designer that helps make the World a better place with their original and innovative creations and advanced design works.
Yingfei Zhuo Designs
We are pleased to share with you original and innovative design work by Yingfei Zhuo.
Yingfei Zhuo Design - Papera Sustainable Hotel Booking Platform
Designer Interview of Yingfei Zhuo:
DI: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
YZ : My journey into art and design began with a deep fascination for how structures and spaces can shape human experiences. I pursued a Bachelor of Architecture at the University of Liverpool, where I developed a strong foundation in integrating form and function. My passion for the interplay of light and shadow led me to further my studies with a Master of Science in Light and Lighting at University College London. This background in architecture naturally transitioned into industrial design during my time at Parsons School of Design, where I embraced the potential of biomaterials. I’ve always been driven by the idea that design can influence the way we interact with our environment, blending aesthetics with functionality.
DI: Can you tell us more about your company / design studio?
YZ : I currently operate as an independent designer, based in both New York and Beijing. My studio focuses on exploring the innovative potential of biomaterials, harnessing light and shadow to create immersive experiences, and crafting model structures that merge artistry with functionality. Collaboration, sustainability, and pushing the boundaries of design are at the core of our ethos.
DI: What is "design" for you?
YZ : Design, for me, is the art of problem-solving through creativity and innovation. It's about understanding the needs and desires of users or clients and translating them into tangible solutions that not only fulfill functional requirements but also delight and inspire.
DI: What kinds of works do you like designing most?
YZ : I love designing pieces that incorporate innovative uses of sustainable materials. Biomaterials particularly fascinate me because they allow for environmentally friendly designs that are both practical and beautiful. I enjoy projects that challenge traditional design norms and offer new ways of thinking about space and materials.
DI: What is your most favorite design, could you please tell more about it?
YZ : One of my favorite designs is a series of lamps made from recycled ocean plastic by the company LightArt. The project not only addresses the environmental issue of plastic waste, but also demonstrates the aesthetic possibilities of upcycled materials. The fixtures combine sleek, contemporary design with the unique textures and colors of recycled plastic to create an eye-catching visual impact while promoting sustainability.
DI: What was the first thing you designed for a company?
YZ : The first design I created for a company was a modular office system that utilized biophilic design principles. The system incorporated natural materials and integrated greenery to create a workspace that promoted well-being and productivity. This project helped me understand the importance of user-centric design and how our environments can significantly impact our daily lives
DI: What is your favorite material / platform / technology?
YZ : Biomaterials hold a special place in my heart due to their versatility and sustainability. I am constantly inspired by their potential to transform the way we approach design and construction.
DI: When do you feel the most creative?
YZ : I find that I am most creative when I allow myself to step outside of my comfort zone and explore new ideas and techniques. Immersing myself in nature, engaging in thought-provoking conversations, and seeking inspiration from diverse sources also fuel my creativity.
DI: Which aspects of a design do you focus more during designing?
YZ : I prioritize functionality, sustainability, and aesthetics during the design process. Ensuring that a design not only meets the practical needs of users but also resonates emotionally and aligns with sustainable principles is crucial to me.
DI: What kind of emotions do you feel when you design?
YZ : When I design, I experience a mix of excitement, curiosity, and deep concentration. There's a sense of freedom in exploring possibilities and a drive to create something meaningful and impactful.
DI: What kind of emotions do you feel when your designs are realized?
YZ : Seeing my designs come to life fills me with a profound sense of satisfaction and fulfillment. There's a mixture of pride in seeing my vision materialize and anticipation to witness how others interact with and benefit from the design.
DI: What makes a design successful?
YZ : A successful design seamlessly blends form and function, resonating with its users on both practical and emotional levels. It solves a problem efficiently while also evoking a positive response and enhancing the user experience.
DI: When judging a design as good or bad, which aspects do you consider first?
YZ : The first aspects I consider when evaluating a design are its functionality, aesthetics, and relevance to the intended audience or purpose. Additionally, I look at how well it addresses user needs, its innovation, sustainability, and the quality of craftsmanship.
DI: From your point of view, what are the responsibilities of a designer for society and environment?
YZ : Designers have a crucial role in shaping a sustainable and equitable future. We're responsible for creating solutions that minimize environmental impact, improve quality of life, and promote social inclusion. This involves considering the lifecycle of products, advocating for responsible consumption, and addressing societal challenges through design interventions.
DI: How do you think the "design field" is evolving? What is the future of design?
YZ : The design field is evolving towards greater interdisciplinary collaboration, sustainability, and user-centered approaches. With advancements in technology and a growing awareness of environmental issues, the future of design lies in creating holistic solutions that prioritize human well-being, environmental stewardship, and social responsibility.
DI: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
YZ : My last exhibition was at ICFF in New York this year. As for the next exhibition, I'm currently exploring opportunities to showcase my latest work and engage with fellow designers and enthusiasts.
DI: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
YZ : My design inspiration often stems from nature, cultural influences, and everyday experiences. I feed my creativity by observing the world around me, staying curious, and engaging in diverse activities such as traveling art exhibitions, and literature. Additionally, I draw inspiration from collaboration with other creatives and continuous learning.
DI: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
YZ : My design style is characterized by a minimalist aesthetic that emphasizes the use of natural materials and the interplay of light and shadow. I was drawn to this style because of its timeless quality and the way it enhances the user’s experience of space and form. My approach to design is holistic and iterative, beginning with extensive research and conceptual development. I prioritize sustainability and functionality, ensuring that each design not only looks beautiful but also serves a meaningful purpose.
DI: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
YZ : I split my time between New York and Beijing. Both cities are rich in cultural heritage and offer diverse design perspectives. The dynamic, fast-paced environment of New York inspires innovation and modernity in my work, while Beijing’s deep historical roots and emphasis on harmony with nature influence my appreciation for traditional materials and sustainable practices. The main advantage of this dual cultural exposure is the ability to draw from a wide range of design philosophies, though it can sometimes be challenging to reconcile differing aesthetic and functional priorities.
DI: How do you work with companies?
YZ : I collaborate with companies to understand their needs, values, and objectives. This involves conducting research, generating ideas, prototyping, and iterating based on feedback. Clear communication, mutual respect, and a shared vision are key to successful collaborations.
DI: What are your suggestions to companies for working with a designer? How can companies select a good designer?
YZ : When it comes to working with a designer, my suggestion to companies is to prioritize clear communication and collaboration. It's essential for companies to articulate their goals, preferences, and constraints upfront, allowing designers to tailor their solutions effectively. Additionally, fostering an environment that encourages creativity and feedback can lead to innovative outcomes. To select a good designer, companies should look for a combination of technical skills, creativity, and a strong understanding of their brand or industry. Portfolios, past projects, and references can provide valuable insights into a designer's capabilities and compatibility with the company's vision.
DI: Can you talk a little about your design process?
YZ : My design process typically begins with thorough research and concept development. I believe in understanding the problem deeply before proposing solutions. Once I have a clear understanding of the objectives, I explore various ideas through sketches, prototypes, and digital modeling. Collaboration and feedback play a crucial role throughout the process, helping refine and iterate on concepts. Final designs are then meticulously crafted, considering both aesthetic appeal and functional requirements.
DI: What are 5 of your favorite design items at home?
YZ : A handwoven rug made from recycled textiles. A set of minimalist, biophilic-inspired wooden furniture. An LED lamp with adjustable color temperature. A set of ceramic dinnerware that combines traditional craftsmanship with modern design. A modular bookshelf made from reclaimed wood.
DI: Can you describe a day in your life?
YZ : I typically spend my mornings sketching and brainstorming new ideas, then planning meetings with clients or team members. Afternoons are usually spent doing hands-on work in the studio, whether prototyping or experimenting with new materials. I love going for a walk at the end of the day to find inspiration in my natural environment, and I usually spend some time before bed reading or browsing online to keep up to date with the latest design trends and innovations.
DI: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
YZ : For young designers, I would emphasize the importance of curiosity, perseverance, and continuous learning. Never stop exploring new techniques, materials, and perspectives. Seek mentorship and feedback from experienced professionals to grow and improve your skills. Don't be afraid to take risks and embrace failure as an opportunity for growth. And most importantly, stay true to your passion and vision, as authenticity is what sets great designers apart.
DI: From your perspective, what would you say are some positives and negatives of being a designer?
YZ : Positives of being a designer include the opportunity for creativity and self-expression, the ability to positively impact people's lives through thoughtful design solutions, and the constant opportunity for learning and growth. However, challenges may include tight deadlines, balancing artistic vision with practical constraints, and the subjective nature of design, which can sometimes lead to conflicting opinions and feedback.
DI: What is your "golden rule" in design?
YZ : My "golden rule" in design is to prioritize both form and function. A successful design should not only be aesthetically pleasing but also serve its intended purpose effectively. Finding the balance between beauty and utility is essential for creating designs that resonate with users and stand the test of time.
DI: What skills are most important for a designer?
YZ : The most important skills for a designer include creativity, problem-solving, communication, attention to detail, and technical proficiency in design software and tools. Additionally, the ability to collaborate effectively, adapt to feedback, and stay updated on industry trends are crucial for success in the field.
DI: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
YZ : My toolbox includes a variety of software such as Adobe Creative Suite for digital design and modeling, Rhino for 3D modeling, Keyshot for rendering, and AutoCAD for technical drawings. I also rely on traditional tools like sketchbooks, pencils, and markers for initial concept development. Inspiration comes from various sources including nature, architecture, art, and everyday experiences.
DI: Designing can sometimes be a really time consuming task, how do you manage your time?
YZ : Time management is essential in design, and I utilize strategies such as setting deadlines, prioritizing tasks, and breaking down projects into manageable steps. I also allocate specific time blocks for focused design work, allowing for periods of intense creativity interspersed with breaks for reflection and rejuvenation.
DI: How long does it take to design an object from beginning to end?
YZ : The time required to design an object from beginning to end can vary significantly depending on factors such as complexity, scope, and client requirements. Simple designs may take a few days to develop, while more intricate projects could span several weeks or months from concept to completion.
DI: What is the most frequently asked question to you, as a designer?
YZ : As a designer, I often get asked about my design inspirations, process, and the stories behind specific projects. Clients and collaborators are also curious about how I approach problem-solving and incorporate feedback into my designs.
DI: What was your most important job experience?
YZ : My most important job experience was working on a large-scale architectural project that challenged me to integrate innovative design concepts with practical considerations such as budget, timeline, and regulatory requirements. It taught me valuable lessons in project management, collaboration, and problem-solving, shaping my approach to design in subsequent endeavors.
DI: Who are some of your clients?
YZ : My clients range from eco-conscious companies looking for sustainable product designs to art collectors interested in unique, biomaterial-based installations. I have also worked with tech startups seeking innovative office environments and fashion brands exploring new materials for accessories.
DI: What type of design work do you enjoy the most and why?
YZ : I enjoy design work that pushes the boundaries of material use and sustainability. Projects that allow me to experiment with biomaterials and explore their potential to transform waste into functional art are particularly fulfilling. This type of work not only challenges my creativity but also aligns with my commitment to ecological responsibility.
DI: What are your future plans? What is next for you?
YZ : My future plans involve continuing to explore the intersection of design, sustainability, and technology. I aspire to collaborate on projects that push the boundaries of innovation and contribute positively to society. Whether it's designing eco-friendly buildings, sustainable products, or immersive experiences, I'm excited to continue making meaningful contributions to the design industry.
DI: Do you work as a team, or do you develop your designs yourself?
YZ : While I often collaborate with a team of architects, engineers, and other designers on larger projects, I also enjoy developing my designs independently, especially during the conceptual phase where I can freely explore ideas and experiment with different approaches.
DI: Do you have any works-in-progress being designed that you would like to talk about?
YZ : I'm currently working on several exciting projects, including a sustainable furniture range made from recycled materials, and a design for a new building material made from ocean waste. Stay tuned for updates on these projects!
DI: How can people contact you?
YZ : People can contact me through my website yingfeizhuo.com or my work email: yingfei.zhuo99@gmail.com, or professional social media profiles. I am always open to inquiries, collaborations and discussions about design opportunities.
DI: Any other things you would like to cover that have not been covered in these questions?
YZ : I would like to emphasize the importance of cross-disciplinary collaboration in design. Working at the intersection of architecture, industrial design, and sustainability has shown me that diverse perspectives can lead to truly innovative solutions. I believe that fostering a collaborative environment where ideas from different fields converge is key to addressing the complex challenges we face today.