We, as the Designer Interviews ("DI") had the distinct pleasure and opportunity to interview award-winning, most creative and innovative Bilan Liu ("BL").
Bilan Liu, originating from Chibi, China, has cultivated her design ethos from the serene landscapes of her island-dotted hometown, translating nature’s tranquility into her creative expression. Her design journey began in childhood, sketching inventive concepts, leading to her passion for merging aesthetics with functionality. With a solid foundation in interaction design and a pivot to graphic design, she discovered her true calling in blending visual communication with interactive user experiences.
Bilan Liu Designs
We are pleased to share with you original and innovative design work by Bilan Liu.
Bilan Liu Design - Bright Side Goods Corporate Identity
Designer Interview of Bilan Liu:
DI: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
BL : I graduated from California College of the Arts with a Master of Fine Arts, specializing in the Interaction Design track. My journey into the world of art and design has been a lifelong passion, beginning in my childhood and evolving through various stages of my education and personal experiences. As a child, I was constantly sketching, bringing my imaginative ideas to life in my sketchbooks. This creative outlet was my playground, a place where my ideas could roam free. High school drawing classes further opened my eyes to the potential of turning these creative inclinations into a career. Initially drawn to industrial design for its blend of aesthetics and functionality, I soon discovered that my true passion lay in communication through visuals. My journey into the creative world was also deeply influenced by my experiences with visual arts as a young person. I was always fascinated by the visual arts, a passion that started with my first manual film camera. Capturing life’s moments in those 36 frames taught me to appreciate the finer details and the power of composition. It was more than just taking pictures; it was about telling stories and conveying emotions through imagery. The realization that design could serve as a powerful tool for communication was a turning point for me. It was about more than just creating visually appealing objects; it was about connecting with people, sharing ideas, and invoking emotions. Graphic design became the perfect medium for me to combine my love for visual storytelling with the ability to impact through design. Overall, my background in art and design has been a journey of exploration and growth, driven by a deep-seated passion for visual communication. From sketching as a child to capturing moments with my camera, and ultimately pursuing a specialized education in interaction design, each step has reinforced my commitment to the field and my desire to create meaningful, impactful designs.
DI: Can you tell us more about your company / design studio?
BL : I’m currently a product designer at GE Appliances, where I focus on designing user experiences for various home appliances. My work involves creating intuitive, functional, and aesthetically pleasing designs that enhance the way people interact with their household devices. At GE Appliances, we strive to innovate and integrate advanced technology into our products to improve everyday life for our users. It’s an exciting environment where I get to collaborate with talented professionals and contribute to the future of home appliances.
DI: What is "design" for you?
BL : For me, “design” is a multifaceted discipline that goes beyond aesthetics; it is a powerful means of communication and problem-solving. Design is about creating solutions that are not only visually appealing but also functional, user-centered, and impactful. A perfect example of this is my work on the BrightSideGoods project. BrightSideGoods is a brand that focuses on sustainable and eco-friendly products, and my goal was to reflect these core values through its visual identity and marketing materials. The project required a deep understanding of the brand’s mission and the needs of its target audience. I began by researching the latest trends in sustainable design and eco-conscious consumer behavior. This informed my decisions on everything from the color palette to the packaging materials. The use of natural, earthy tones and recyclable materials not only conveyed the brand’s commitment to the environment but also created a cohesive and inviting aesthetic that appealed to eco-conscious consumers. Beyond the visuals, I focused on the user experience. I designed the product packaging to be reusable and incorporated educational elements that informed customers about the benefits of sustainability. This approach helped to create a deeper connection between the brand and its customers, encouraging them to embrace a more sustainable lifestyle. Design, for me, is also about responsibility. In the case of BrightSideGoods, it was crucial to ensure that every design decision supported the brand’s sustainability goals. This meant selecting materials and processes that minimized environmental impact, thereby aligning with the broader mission of creating positive change. In essence, design for me is about innovation, empathy, and purpose. The BrightSideGoods project challenged me to think creatively and critically, to push boundaries, and to strive for excellence. It demonstrated how thoughtful design could effectively communicate a brand’s values, engage its audience, and contribute positively to the world.
DI: What kinds of works do you like designing most?
BL : I particularly enjoy designing projects that have a positive impact on individuals and society as a whole. Creating designs that can improve daily life and contribute to the well-being of people is incredibly fulfilling for me. I am passionate about projects that are closely related to our day-to-day lives, where I can design with the user in mind. Understanding the needs, behaviors, and emotions of the users allows me to create solutions that are not only functional but also meaningful and engaging. My background in interaction design has greatly influenced my approach. I love working on projects that encourage interaction and engagement, whether through digital interfaces, physical products, or integrated systems. The challenge of designing interactive experiences that are intuitive, enjoyable, and impactful is something that I find immensely rewarding. Ultimately, I am driven by the opportunity to make a tangible difference through design, whether it’s enhancing the user experience of a product, fostering a connection with the environment, or creating a sense of community and well-being.
DI: What is your most favorite design, could you please tell more about it?
BL : One of my favorite designs is the visual identity and packaging design for Erbal. This project holds a special place for me due to its integration of ancient herbal traditions with modern wellness innovations, all while prioritizing eco-conscious practices. As the visual designer for Erbal, my primary focus was to create a visual identity that communicated the brand’s core values in a way that was both visually appealing and deeply meaningful. I drew heavily from natural elements such as earth tones and organic textures to evoke a sense of tranquility and purity. The color palette, derived from natural hues found in herbs and botanicals, was meticulously chosen to convey the soothing qualities of wellness and the organic origins of Erbal’s products. Sustainability was at the forefront of our design process. I prioritized the use of recyclable and biodegradable materials for all packaging, ensuring that Erbal’s commitment to environmental health was reflected in every aspect of the design. This approach not only minimized the brand’s ecological footprint but also resonated with eco-conscious consumers. Additionally, I aimed to create a packaging experience that encouraged customers to connect with nature. For example, we included a thank-you letter made from seed paper that could be planted, allowing customers to participate in the cycle of nature and growth. The logo design, which I developed, combines a leaf and a sun within a circle to symbolize the harmony between traditional wisdom and modern wellness. This emblem became a visual shorthand for Erbal’s mission and values, creating a strong and memorable brand identity. Overall, the Erbal project exemplifies how thoughtful design can effectively communicate a brand’s values, engage its audience, and contribute positively to the world. It’s a design that I’m incredibly proud of because it combines aesthetic beauty with meaningful impact, aligning perfectly with my passion for creating designs that make a difference. My contributions as a visual designer were pivotal in bringing this vision to life, ensuring that every element resonated with our audience and upheld the brand’s dedication to purity, sustainability, and effectiveness.
DI: What was the first thing you designed for a company?
BL : The first thing I designed for a company was a packaging design for JuicyJuicy, a juice firm looking to revitalize its brand identity. This project was particularly significant as it marked the beginning of my professional design career and provided a valuable learning experience. JuicyJuicy was aiming to rejuvenate its visual language and create a unified and appealing brand experience that would resonate with a wide range of audiences. My goal was to develop a packaging design that not only stood out on the shelves but also communicated the freshness and quality of JuicyJuicy’s products. I began by thoroughly researching the brand, understanding its history, values, and target audience. This research phase was crucial in informing my design decisions. I wanted the packaging to reflect the vibrant and natural essence of the juice, so I incorporated bright, lively colors and organic shapes that conveyed a sense of freshness and vitality. The final packaging design featured bold, eye-catching graphics and a clean, modern layout. Each juice flavor was represented by a unique color palette and illustrated fruit elements, making it easy for customers to identify their favorite flavors. The use of recyclable materials for the packaging also aligned with the brand’s commitment to sustainability. This project taught me the importance of understanding a brand’s essence and translating it into visual elements that resonate with its audience. It also reinforced the value of research and iteration in the design process. The redesigned packaging was well-received by the client and their customers, significantly enhancing JuicyJuicy’s brand image and strengthening their relationship with their audience.
DI: What is your favorite material / platform / technology?
BL : I don’t have a single favorite material or platform, as my approach to design is highly adaptive and influenced by the specific needs of each project. My background in industrial design, interaction design, and my passion for photography guide me in selecting the most appropriate medium for each unique challenge. Ultimately, my favorite material, platform, or technology is the one that best serves the project’s goals and enhances the overall design. I believe that flexibility and an open-minded approach are essential in the ever-evolving field of design, allowing me to adapt to new challenges and continuously improve my craft.
DI: When do you feel the most creative?
BL : I feel most creative when I immerse myself in nature. As a visual designer, I often find beauty and peace while walking through gardens or natural landscapes, capturing moments of life with my camera. The tranquility and inspiration I derive from nature help to refresh my mind and fuel my creativity. Being in nature allows me to observe the intricate details and harmonious patterns that are often missed in the hustle and bustle of everyday life. The colors, textures, and forms found in natural settings provide endless inspiration for my design work. Whether it’s the way light filters through leaves or the organic shapes of plants and flowers, these experiences inform and enhance my creative process. In essence, nature serves as a vital source of inspiration and creativity for me, helping me to generate fresh ideas and maintain a sense of balance and well-being in my work.
DI: Which aspects of a design do you focus more during designing?
BL : During the design process, I focus on several key aspects to ensure the final outcome is both functional and visually appealing: 1.User Experience: Understanding the needs, behaviors, and preferences of the end users is crucial. For instance, in my work with Erbal, I prioritized user feedback through multiple rounds of testing to refine the visual identity and packaging design. This iterative process ensured that the design was intuitive and resonated with our target audience, creating a seamless and satisfying user journey. 2.Aesthetic Appeal: Visual aesthetics play a significant role in my design process. I pay close attention to color theory, typography, layout, and overall visual harmony to create designs that are not only beautiful but also align with the brand’s identity and values. My experience with JuicyJuicy exemplifies this, where I developed a vibrant and modern packaging design that stood out on shelves and communicated the freshness and quality of the product effectively. The use of bold graphics and a clean layout enhanced the visual appeal, making the brand memorable and attractive. 3.Sustainability: Given my commitment to eco-conscious design, I prioritize sustainability in my projects. This includes selecting materials and processes that minimize environmental impact and promoting designs that encourage responsible consumption and usage. For example, in the BrightSideGoods project, I focused on using recycled and upcycled materials for product packaging, aligning with the brand’s mission to reduce its carbon footprint. This approach not only reflected the brand’s environmental values but also appealed to eco-conscious consumers, reinforcing the connection between sustainability and design.
DI: What kind of emotions do you feel when you design?
BL : That’s an interesting question. When I design, I often feel a sense of peace and focus. The process of creating and problem-solving allows me to immerse myself fully in the task at hand, creating a state of flow where time seems to pass effortlessly. Designing brings me a deep sense of satisfaction and fulfillment, especially when I see the impact of my work. For instance, while working on the visual identity for Erbal, I felt a profound connection to the brand’s mission of promoting wellness and sustainability. This alignment of values brought a sense of purpose and joy to my work. There are moments of excitement and inspiration as well, particularly when a creative idea comes to fruition or a design challenge is successfully overcome. For example, developing the innovative packaging for BrightSideGoods, which incorporated upcycled materials, was both challenging and exhilarating. The process of finding sustainable solutions and seeing them come to life was incredibly rewarding.
DI: What kind of emotions do you feel when your designs are realized?
BL : When my designs are realized, I feel an immense sense of fulfillment. As a designer, seeing a project come to life is incredibly rewarding and feels like a form of acceptance and validation of my creative efforts. The realization of a design signifies that all the hard work, thought, and creativity have successfully translated into a tangible outcome. For instance, when I saw the refreshed visual identity and packaging for JuicyJuicy on store shelves, it was a moment of pride and accomplishment. Knowing that my design could positively impact the brand and resonate with customers was deeply satisfying. There is also a sense of joy and excitement in seeing how people interact with and respond to the design. Whether it’s a consumer appreciating the eco-friendly packaging of BrightSideGoods or users engaging with the intuitive interface I designed for an app, these moments of connection reinforce the purpose and impact of my work.
DI: What makes a design successful?
BL : A successful design captivates through its visual appeal by ensuring aesthetic harmony, consistency, and attention to detail. It uses a well-thought-out color palette and typography to evoke emotions and tell a story, creating a strong, recognizable identity. Effective visual hierarchy guides the viewer’s eye, while innovative and creative elements set the design apart.
DI: When judging a design as good or bad, which aspects do you consider first?
BL : When judging a design as good or bad, I first consider whether it truly resonates with users and speaks their language. Understanding how well the design meets user needs and preferences is crucial. Additionally, I am particularly interested in the design process and how decisions were made. A thoughtful, user-centered design process often leads to more effective and impactful outcomes. Lastly, I assess the visual coherence and aesthetic appeal, ensuring that the design elements work harmoniously to create a compelling and engaging experience.
DI: From your point of view, what are the responsibilities of a designer for society and environment?
BL : From my point of view, designers have significant responsibilities towards society and the environment. A designer’s work can influence cultural trends, social behaviors, and environmental impact. One of the primary responsibilities is to create designs that are sustainable and environmentally friendly. This means using materials and processes that minimize environmental harm and promoting products that encourage responsible consumption. For instance, Dieter Rams, a renowned industrial designer, championed the principles of sustainable and responsible design. His work emphasized durability, simplicity, and environmental consciousness long before these concepts became mainstream. Additionally, designers have a social responsibility to create inclusive and accessible designs. This involves considering the diverse needs of all users, including those with disabilities, to ensure that products and services are usable by everyone. Massimo Vignelli, a legendary graphic designer, created clear and user-friendly designs such as the New York City subway map, which aimed to make navigation easier for all users, demonstrating a commitment to accessibility and clarity. Designers also play a crucial role in shaping cultural narratives and promoting positive social change. Milton Glaser, another iconic graphic designer, used his work to influence public opinion and inspire social movements. His famous “I ♥ NY” logo not only boosted tourism but also fostered a sense of community and pride among New Yorkers. In conclusion, designers have the responsibility to create sustainable, inclusive, and culturally impactful designs.
DI: How do you think the "design field" is evolving? What is the future of design?
BL : The design field is evolving rapidly, closely tied to technological advancements and the future of society. As technology continues to advance, design is increasingly integrating digital and interactive elements, making experiences more immersive and user-centered. The rise of AI, augmented reality (AR), and virtual reality (VR) is transforming how designers create and how users interact with products and environments. Moreover, the future of design is deeply connected to societal trends. There is a growing emphasis on sustainability, inclusivity, and ethical design practices. Designers are now more focused on creating solutions that address environmental challenges, promote social equity, and enhance accessibility for all users. For instance, the integration of AI in design processes allows for more personalized and adaptive user experiences. AR and VR technologies are opening new possibilities for immersive and interactive design, providing users with more engaging and dynamic experiences. Sustainability will continue to be a crucial focus, with designers increasingly using eco-friendly materials and sustainable practices. The emphasis on inclusivity and accessibility will ensure that design solutions cater to diverse populations, breaking down barriers and enhancing the user experience for everyoneIn summary, the future of design is shaped by technological trends and societal needs, focusing on creating innovative, sustainable, and inclusive solutions that enhance everyday life. As the design field evolves, it will play a pivotal role in shaping a better, more connected, and more equitable world.
DI: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
BL : My selected work was showcased at the GenAI Summit 2024. It was a fantastic opportunity to share my designs and engage with other professionals in the field. The summit provided a great platform for discussing innovative ideas and gaining valuable feedback. As for my next exhibition, I’m looking forward to holding it within the next year. I’m excited to present new projects that focus on sustainability and user-centered design, and to continue connecting with the design community.
DI: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
BL : Design inspiration for my works comes from a variety of sources, each feeding my creativity in unique ways. One of my primary sources of inspiration is nature. The colors, patterns, and forms found in natural environments often influence my design choices, providing a sense of harmony and balance that I strive to incorporate into my work. Additionally, my passion for photography allows me to capture moments of life and beauty, which I later draw upon when designing. The principles of composition, light, and texture that I explore in photography often translate into my design projects, helping me create visually compelling and emotionally resonant work. I also find inspiration in the works of renowned designers and artists. Studying the techniques and philosophies of figures like Dieter Rams, Massimo Vignelli, and Paula Scher helps me to refine my own design approach and stay grounded in timeless design principles. Their commitment to simplicity, functionality, and clarity continually informs my process. Travel and cultural experiences are another vital source of inspiration. Exploring different cultures, architectures, and design styles broadens my perspective and introduces new ideas and aesthetics into my work.
DI: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
BL : My design work is all about minimalism, focusing on functionality and simplicity. This isn’t just for looks; it’s about making the message clear and strong. I like to keep things simple, which helps connect better with the audience. This way of designing is inspired by Dieter Rams, who also believed in keeping design simple and clear. I adapt my style to fit different projects since each one has its own needs and challenges. Although I prefer minimalism, I always try to balance it with what the project requires and what the client wants. This can be tricky but also very rewarding. I believe design is more than making things look good; it’s about telling a story and touching emotions. My goal is to mix the simplicity of minimalism with the depth of cultural stories, making designs that catch the eye and touch the heart.
DI: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
BL : Originally from Chibi in China’s Hubei province, I was raised in a city embraced by islands, each a quiet guardian of my childhood. These islands, with their serene beauty, painted my early years with strokes of nature’s tranquility and enduring grace. This serene environment has profoundly influenced my design work, infusing it with a sense of harmony and natural beauty. I moved to San Francisco for my graduate studies and have lived here for three years. The cultural heritage of both my hometown and my current city significantly affects my designs. The traditions and aesthetic sensibilities from my upbringing in Chibi, combined with the innovative and diverse design culture of San Francisco, provide a rich tapestry of influences. Elements such as traditional Chinese patterns, nature-inspired motifs, and the emphasis on balance and harmony often find their way into my work. This blend of cultural influences helps me create designs that are both visually compelling and emotionally resonant. Sometimes, incorporating traditional elements into modern designs can be challenging due to the lack of specific resources or materials. Also, balancing the aesthetic preferences and expectations of both Eastern and Western audiences can be complex. Despite these challenges, the cultural heritage of Chibi and the innovative spirit of San Francisco enrich my work and provide a distinctive touch that resonates deeply with audiences both locally and internationally.
DI: How do you work with companies?
BL : I work with companies through a collaborative and user-centered approach, beginning with in-depth consultations to understand their vision and goals, conducting thorough research, and developing initial design concepts. I create user-friendly designs through iterative prototyping and testing, maintaining close communication to incorporate client feedback. Once finalized, I support implementation and monitor the design’s performance post-launch, ensuring it meets the company’s objectives and resonates with their audience.
DI: What are your suggestions to companies for working with a designer? How can companies select a good designer?
BL : When working with a designer, companies should start by thoroughly reviewing their portfolio to understand their style and capabilities. Listening to the designer’s values and design philosophy is crucial to ensure alignment with the company’s vision and goals. Additionally, companies should look for designers who demonstrate strong communication skills, openness to feedback, and a user-centered approach. It’s also beneficial to seek designers who have experience in their specific industry or project type, ensuring they can bring relevant insights and expertise to the table. Conducting interviews or initial project trials can further help in selecting a designer who is not only talented but also a good fit for the company’s culture and needs.
DI: Can you talk a little about your design process?
BL : My design process is heavily influenced by my background in interaction design, with a strong focus on putting users at the center of every project. I begin by conducting thorough research to understand the target audience, their needs, and behaviors. This involves creating user personas, journey maps, and conducting user interviews. Next, I move into the ideation phase, where I develop initial concepts and sketches, often using mood boards to visualize the design direction. Prototyping and usability testing are crucial steps in my process, allowing me to gather feedback and refine the design based on real user interactions. Throughout the project, I maintain close collaboration with clients, ensuring their vision and goals are aligned with the design. After finalizing the design, I work closely with development teams to ensure accurate implementation and continue to monitor the design’s performance post-launch to make any necessary adjustments. This user-centered approach ensures that the final design is not only visually appealing but also functional and user-friendly, creating a meaningful and impactful experience for the end-users.
DI: What are 5 of your favorite design items at home?
BL : As a pet owner, I absolutely love my robot vacuum. It’s a lifesaver, effortlessly keeping my home free of pet hair and dirt with its smart navigation and sleek design. My ergonomic office chair is another favorite. It’s not just stylish but also super comfortable, perfect for those long working hours. I also have a smart home hub that makes life so much easier. It lets me control my lights, temperature, and security with a simple, compact device. My minimalist coffee table is a great addition too. It’s simple and elegant, with hidden storage that keeps things tidy. And finally, my indoor plant stand, made from sustainable materials, adds a lovely touch of nature to my space, showcasing my plants beautifully with its modern design and different heights.
DI: Can you describe a day in your life?
BL : An ideal day as a visual designer starts with a cup of hot tea and a design podcast. Lately, I’ve been really into the “Design Better” podcast. It’s a great way to refresh my mind in the morning and get inspired by hearing about what designers in various fields are working on and picking up tips that spark creativity. After that, I dive into my design work, fully focused and immersed in the creative process. When I need a break, I like to step outside and enjoy some fresh air, taking in the beauty of the plants around me. It’s a great way to recharge and come back to my work with a clear mind and renewed energy.
DI: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
BL : For young and up-and-coming designers, I have a few pearls of wisdom. Firstly, take every opportunity to network with more senior designers. Platforms like ADPList are fantastic for connecting with experienced professionals who can provide mentorship and guidance. Engaging in conversations with them can offer invaluable insights and advice, helping you avoid pitfalls and solve problems more effectively. Remember, it’s much more productive to learn from the experiences of others rather than relying solely on your own assumptions. Building these connections can also open doors to new opportunities and help you grow both personally and professionally.
DI: From your perspective, what would you say are some positives and negatives of being a designer?
BL : Being a designer has its ups and downs. On the bright side, you get to express your creativity, solve interesting problems, and make a real impact with user-centered, sustainable designs. It’s also great fun working with diverse teams and always learning new things. However, it can be tough too, with tight deadlines, balancing client feedback with your vision, and keeping up with the latest trends. Plus, there are always budget constraints and the challenge of making designs both functional and beautiful. Despite these challenges, the joy of seeing your ideas come to life makes it all worthwhile.
DI: What is your "golden rule" in design?
BL : My “golden rule” in design is to never assume you know your users. Always prioritize user research and feedback to understand their needs, preferences, and behaviors. This user-centered approach ensures that the design truly resonates with and serves its intended audience, leading to more effective and meaningful outcomes.
DI: What skills are most important for a designer?
BL : For a designer, curiosity and adaptability are key. Curiosity drives you to explore new ideas, learn continuously, and stay inspired. Adaptability helps you navigate changing trends, technologies, and client needs, ensuring your designs remain relevant and impactful. These skills, combined with a user-centered mindset, are essential for creating innovative and effective designs.
DI: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
BL : During my design process, I rely heavily on a few key tools and resources. Adobe Creative Suite and Figma are my main working tools, providing a versatile platform for everything from graphic design to prototyping. For inspiration and keeping up with design trends, I frequently check out Behance, where I can view the work of great designers from around the world. One of my favorite design books is “The Design of Everyday Things” by Don Norman. It was the first design book I read, and it remains my design bible, constantly reminding me of the importance of user-centered design. This book has profoundly influenced my approach and philosophy towards design. In my toolbox, you’ll also find a good set of sketchbooks and pens for jotting down ideas and initial concepts. Additionally, I use a high-resolution monitor and a graphics tablet to ensure precision and clarity in my work. Overall, these tools and resources help me stay creative, efficient, and in tune with the latest developments in the design world.
DI: Designing can sometimes be a really time consuming task, how do you manage your time?
BL : Designing can indeed be time-consuming, so I manage my time by prioritizing tasks based on deadlines and importance. I like to tackle the most essential work in the afternoon when my energy levels are at their peak. To stay focused, I create dedicated blocks of time free from distractions, ensuring I can fully concentrate on the task at hand. This approach helps me stay organized, efficient, and productive throughout the design process.
DI: How long does it take to design an object from beginning to end?
BL : The time it takes to design an object from beginning to end really depends on the scope of the project, as every project differs. Some designs might take a few days for simpler tasks, while more complex projects can take several weeks or even months. Factors like research, prototyping, client feedback, and iterations all play a role in determining the timeline. Each project is unique and requires its own tailored approach.
DI: What is the most frequently asked question to you, as a designer?
BL : As a designer, the most frequently asked question I get is about the rationale behind the design project—the “why” behind the design. Clients and colleagues often want to understand the reasoning and thought process that led to the final design decisions, and how the design aligns with the project’s goals and user needs. This question helps ensure that the design is not only visually appealing but also purposeful and effective.
DI: What was your most important job experience?
BL : Every job experience has been important to me, as each one provides a unique perspective and set of challenges that help improve my skills as a designer. I’ve had the opportunity to work at companies like Tencent, Yahoo, and Fisker. The varying sizes and environments of these companies allowed me to approach design solutions from different angles and perspectives. Working at Tencent offered insights into large-scale project management, Yahoo provided a focus on user experience and digital products, and Fisker introduced me to the intricacies of automotive and sustainable design. Each experience has contributed to my growth and development as a designer, ultimately leading me to where I am today.
DI: Who are some of your clients?
BL : I’ve had the pleasure of designing for a diverse range of clients, including Melomelo, SOOTHAES, Atopos, BrightSideGoods, Erbal Tea, 7007 Studio, and more. Each project with these clients has presented unique challenges and opportunities, allowing me to apply my skills across various industries and design needs.
DI: What type of design work do you enjoy the most and why?
BL : I enjoy working on projects that have a positive impact on people’s lives and society as a whole. Specifically, I love designing user-centered, sustainable solutions that blend aesthetics with functionality. Projects that allow me to innovate and incorporate eco-friendly practices are particularly fulfilling because they align with my values and commitment to responsible design. Additionally, I enjoy the challenge of creating designs that tell a story and evoke emotions, making them not only useful but also meaningful.
DI: What are your future plans? What is next for you?
BL : Besides getting more involved in the industry, I plan to create more projects that positively impact human society and reflect my growth as a visual designer. My multidisciplinary background in industrial design, interaction design, and visual arts opens up numerous opportunities for exploration and innovation. I am particularly interested in projects that address social and environmental issues, aiming to design solutions that contribute to a better, more sustainable world. I am also keen to stay at the forefront of technological advancements in the design field. Exploring new technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) excites me, as they offer fresh possibilities for creating immersive and interactive user experiences. By continually learning and adapting, I aim to integrate these cutting-edge tools into my design practice. Furthermore, I am dedicated to expanding my skill set and knowledge base. This includes participating in workshops, attending conferences, and engaging with the design community through platforms like ADPList. Networking with other professionals and seeking mentorship opportunities will help me stay inspired and informed about the latest trends and best practices in design. Ultimately, my goal is to leverage my diverse skills and experiences to create impactful and meaningful designs. I aspire to work on projects that not only solve practical problems but also tell compelling stories and evoke emotions. By embracing new challenges and opportunities, I aim to make a lasting contribution to the design industry and society as a whole.
DI: Do you work as a team, or do you develop your designs yourself?
BL : I believe in the value of both collaboration and independent work. As a designer, collaborating with others is incredibly helpful and enriching. Working as part of a team allows me to gain diverse perspectives, share ideas, and benefit from the collective expertise of my colleagues. However, I also appreciate the importance of developing designs independently, where I can fully immerse myself in the creative process and bring my unique vision to life. Balancing both collaborative efforts and individual work helps me create well-rounded and impactful designs.
DI: Do you have any works-in-progress being designed that you would like to talk about?
BL : I’m currently working on projects related to home appliances and how we interact with them through IoT and current technology. This is particularly exciting for me because it involves designing solutions that directly impact people’s daily lives and lifestyles. By integrating advanced technology with user-centered design, I’m aiming to create more intuitive, efficient, and enjoyable experiences with everyday appliances. It’s thrilling to be at the forefront of innovations that can significantly enhance the way we live and interact with our home environments.
DI: How can people contact you?
BL : You can contact me via LinkedIn by sending me a message for further collaboration, connections, or just to chat about experiences. Feel free to reach out at my LinkedIn profile: https://www.linkedin.com/in/hellobilan/
DI: Any other things you would like to cover that have not been covered in these questions?
BL : One important aspect I’d like to highlight is the importance of storytelling in design. For the BrightSideGoods project, creating a compelling narrative through the visual identity was crucial. The logo, with its heart shape and integration of home elements, tells a story of compassion, sustainability, and comfort. This narrative approach helps to create an emotional connection with the audience, making the brand more relatable and memorable. Additionally, I’d like to emphasize the role of continuous learning and adaptation in design. The process of designing for BrightSideGoods involved a lot of research and staying updated with the latest trends in sustainable design. This project reinforced the idea that being a designer means constantly evolving, learning new techniques, and adapting to new challenges. It’s this continuous journey of growth and innovation that keeps the field of design exciting and fulfilling. Finally, I’m always open to feedback and collaboration. Engaging with other designers, clients, and consumers provides fresh perspectives and helps refine my work. If anyone has thoughts or questions about the BrightSideGoods project or any other aspect of design, I’d love to connect and discuss further.