We, as the Designer Interviews ("DI") had the distinct pleasure and opportunity to interview award-winning, most creative and innovative Moataz Mohamed ("MM").
Moataz is a highly skilled and experienced creative professional with a strong background in art and design direction. His experience working with international and local brands, as well as his team leadership and management skills, are notable assets. Some highlights of his profile include: International experience: Worked with global brands and agencies. Regional recognition: Published in several Middle Eastern countries. Leadership skills: Proven track record of team management. Moataz's expertise and achievements make him a valuable asset in the creative industry.
Moataz Mohamed Designs
We are pleased to share with you original and innovative design work by Moataz Mohamed.
Moataz Mohamed Design - Craft Without Draft Digital Paper Art
Moataz Mohamed Design - Globally Made in Egypt Branding Campaign
Moataz Mohamed Design - Sheikh El Burger Logo Branding
Designer Interview of Moataz Mohamed:
DI: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
MM : I've always been drawn to the power of visuals—how design can shape perceptions, evoke emotions, and tell stories without words. My journey into design started with a deep curiosity about how branding, typography, and digital art influence communication. Over the years, I honed my skills in Adobe Illustrator, Photoshop, and typography, blending traditional artistic principles with modern digital techniques. What drives me is the challenge of translating ideas into compelling, structured visuals that resonate with people.
DI: Can you tell us more about your company / design studio?
MM : Throughout my career, I’ve collaborated with teams in media markets, working on branding, online and offline campaigns, logo creation, and corporate identity. My experience spans working with clients and agencies across different industries, where I’ve led projects that integrate visual storytelling, typography, and digital aesthetics to create impactful designs. My focus is on crafting memorable brand identities and communication strategies that leave a lasting impression.
DI: What is "design" for you?
MM : Design is about solving problems visually—it’s the intersection of creativity, strategy, and communication. Whether it's a brand identity, an ad campaign, or a digital experience, good design must not only be aesthetic but also functional. I believe every successful design has a purpose—it guides, informs, and engages the audience in a meaningful way.
DI: What kinds of works do you like designing most?
MM : I enjoy projects that involve branding, visual storytelling, digital manipulation, and campaign design. I’m particularly drawn to projects that push creative boundaries, such as combining typography with abstract visuals or experimenting with textures, layers, and colors to create immersive brand identities. The challenge of making a brand or concept visually distinctive is what excites me the most.
DI: What is your most favorite design, could you please tell more about it?
MM : One of my favorite projects was a campaign for a travel agency, where I took an Egyptian cultural element—the Egyptian Tambour—and connected it with Luzhniki Stadium in Moscow to promote travel for the World Cup 2018. The idea was to use cultural storytelling and visual identity to create an emotional connection with the audience. It was a unique fusion of tradition and modernity, using design to create a strong narrative-driven campaign.
DI: What was the first thing you designed for a company?
MM : The first professional design I created was a logo and full branding identity for a company. It was a great learning experience—understanding how a logo needs to work across different platforms, from print to digital, while maintaining consistency and recognition.
DI: What is your favorite material / platform / technology?
MM : I primarily work with Adobe Creative Suite (Illustrator, Photoshop, InDesign) for digital design. I also enjoy experimenting with typography, color retouching, and 360-degree campaign design. Fonts and layouts are just as important as images in visual communication, and I love exploring how type and visuals interact to create a powerful message.
DI: When do you feel the most creative?
MM : I feel the most creative when I discover an idea that can be visually expressed in a way that is both truthful and impactful. Creativity thrives when a concept is backed by strong research, compelling narratives, and a clear purpose. The moment when everything aligns—idea, form, and function—is when true creativity emerges.
DI: Which aspects of a design do you focus more during designing?
MM : I focus on creativity, simplicity, typography, and thematic consistency. Every design must strike a balance between visual appeal and clarity—too much complexity can overwhelm, while too little can fail to engage. Typography plays a critical role in reinforcing the message, while themes create a cohesive storytelling experience.
DI: What kind of emotions do you feel when you design?
MM : Designing brings a mix of passion, tranquility, and deep focus. It’s an immersive process where creativity flows naturally, guided by intuition and problem-solving. Whether it’s choosing the right typeface or refining color palettes, every step is an exciting challenge that fuels my enthusiasm.
DI: What kind of emotions do you feel when your designs are realized?
MM : The realization of a design brings a sense of satisfaction and pride. Seeing an idea come to life—whether in a brand identity, a campaign, or a digital product—validates the creative journey. The greatest reward is when the audience connects with the design as intended, making all the effort worthwhile.
DI: What makes a design successful?
MM : A successful design is built on a strong idea and a seamless execution. Simplicity is key—the ability to convey a message with clarity and impact. A well-designed piece not only looks great but also functions effectively, engaging the audience without unnecessary distractions.
DI: When judging a design as good or bad, which aspects do you consider first?
MM : The concept behind the design is the first thing I evaluate—does it tell a story? Does it serve its purpose? Next, I look at the color harmony and composition, ensuring it aligns with the intended message. Lastly, execution and technical refinement play a crucial role in determining how well the design holds up across different mediums.
DI: From your point of view, what are the responsibilities of a designer for society and environment?
MM : Designers shape how people interact with the world, so our responsibility extends beyond aesthetics. Ethical design choices, such as sustainability, accessibility, and inclusivity, should be at the core of every project. The early stages of design determine how a product or message will impact users, society, and the environment, making thoughtful decision-making essential.
DI: How do you think the "design field" is evolving? What is the future of design?
MM : The design field is evolving rapidly, driven by technology, interactivity, and digital accessibility. Social media has revolutionized how design is consumed—it needs to be fast, engaging, and adaptable to multiple platforms. The future of design lies in AI integration, dynamic visual storytelling, and hyper-personalized user experiences. Design will continue to be like oxygen in the digital world—always present, essential, and evolving.
DI: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
MM : I haven’t held an exhibition yet, but if given the opportunity, I would love to showcase my work in Italy—a country deeply rooted in art, design, and craftsmanship. Exhibiting in a space with a rich artistic heritage would allow me to present my work in an environment that appreciates visual storytelling and innovation.
DI: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
MM : My inspiration comes from a mix of academic knowledge, industry experience, and continuous exploration. Having worked with both global and local brands, I constantly research emerging design trends, cultural influences, and technological advancements. Typography, architecture, fine arts, and digital media also serve as constant sources of inspiration. Staying updated with global design movements helps me create work that is both contemporary and impactful.
DI: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
MM : My design style is a blend of elegance, structure, and creativity, focusing on clean yet powerful visuals. I specialize in ATL (Above The Line) and BTL (Below The Line) campaigns, ensuring that every piece of work is tailored for maximum impact. I love working with teams that bring diverse skill sets—illustration, 3D modeling, typography, motion graphics—to elevate projects to a new level. My approach is simple: designs should be smart, engaging, and visually timeless.
DI: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
MM : I live in Egypt, a country with a deep artistic and historical heritage. This influence is especially reflected in campaigns related to tourism and cultural storytelling. While my design approach is modern and internationally oriented, I believe cultural elements can enrich a visual narrative when used thoughtfully. The richness of Egypt’s history serves as a foundation of creativity, but my work is also influenced by global trends to maintain a universal design appeal.
DI: How do you work with companies?
MM : I collaborate with companies in different capacities, including full-time roles, freelance projects, and consulting. While I am open to different working models, my preference is full-time collaborations with international agencies, where I can contribute to larger, multidisciplinary teams and execute high-impact projects.
DI: What are your suggestions to companies for working with a designer? How can companies select a good designer?
MM : A good designer is not just about skills—it’s about a balance of creativity, experience, and adaptability. Companies should evaluate designers based on: Studies & Training: Formal education or strong self-taught expertise. Skills: Proficiency in digital tools (e.g., Adobe Creative Suite, typography, motion graphics). Experience: Proven work in branding, campaign design, or visual communication. Behavior & Problem-Solving: The ability to take feedback, collaborate, and think strategically. The best results come when companies trust the creative process and allow designers the flexibility to innovate while aligning with brand objectives.
DI: Can you talk a little about your design process?
MM : My design process follows a structured yet flexible approach: 1. Research & Discovery – Understanding the client’s needs, target audience, and brand identity. 2. Brainstorming & Ideation – Generating concepts, sketching layouts, and defining the design direction. 3. Filtering & Refinement – Selecting the strongest ideas and refining them into polished designs. 4. Execution – Creating high-quality visuals using Adobe Illustrator, Photoshop, and other design tools. 5. Presentation & Feedback – Showcasing the work, gathering feedback, and making necessary adjustments. This method ensures that every project is strategic, visually compelling, and aligned with the client’s goals.
DI: What are 5 of your favorite design items at home?
MM : 1. Typography Posters – I love how fonts and letterforms can be used as art. 2. Architectural Books – Design inspiration often comes from structure and form. 3. Custom Sketchbooks – Where I jot down new ideas and visual concepts. 4. Vintage Design Magazines – To study past trends and their evolution. 5. Digital Drawing Tablet – Essential for experimenting with new digital techniques.
DI: Can you describe a day in your life?
MM : My day starts with a cup of coffee and preparing my kids for school with my wife. Once at work, I immerse myself in creative problem-solving, brainstorming new campaign ideas, and working on design projects. Throughout the day, I collaborate with teams, refine concepts, and ensure that each design aligns with its intended message. After work, I spend quality time with my family, unwinding before preparing for the next day’s creative challenges.
DI: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
MM : Never stop learning – Design is constantly evolving, so stay updated with trends, tools, and techniques. Be patient and persistent – Mastery takes time, and every project is a learning opportunity. Take a variety of courses – Explore different areas of design to discover where your strengths lie. Find your niche – Once you identify what you excel at, focus on perfecting your craft. Seek feedback, but trust your vision – Learn from criticism, but also develop confidence in your creative instincts.
DI: From your perspective, what would you say are some positives and negatives of being a designer?
MM : You can become very valuable to a company when they know how you work and you understand what they mean.But a downside is that graphic designers are undervalued, and a lot of people think they know how to do your job. You’ll receive a lot of unsolicited advice, and will probably have to end up making many things you dislike.The programs that are used are very expensive, difficult to learn, and have different default shortcuts between them. Ctrl-Z, yes? Well, on Illustrator, but move to Photoshop and that’s Ctrl-Shift-Z.Finding a decent computer sucks, and if you make the mistake of buying a laptop for portable graphic design and it has fewer than 512mb of VRAM, you won’t be able to use all of the features.You might find yourself in a community of people who believes Mac is the best computer for graphic design, but then complaining over 128gbs of space and having their temporary files deleted because there isn’t enough space for them.Or you might have some people who swear by Windows, and mock all those who think of using Apple.There’s the stress of forgetting certain things, trying to keep things legal, not finding the right image or just not being happy with the work you are doing, plus people who expect you to be able to draw perfectly and code like a genius.Being a graphic designer has a lot more positive than negatives, but if you love it, then it is all worth it.
DI: What is your "golden rule" in design?
MM : Creativity and simplicity. A great design should be visually compelling yet easy to understand. If a design is overly complicated, it loses its message. Simplicity creates clarity, and clarity creates impact.
DI: What skills are most important for a designer?
MM : While creativity is essential, the best designers also master: Communication – Understanding client needs and conveying ideas effectively. Typography – Knowing how text and visuals interact to create meaning. Branding – Crafting a strong visual identity that resonates with audiences. Coding & Interactive Media – Expanding design skills for digital and web applications. Presentation & Storytelling – Selling your ideas through compelling visuals and narratives. A good designer is a problem solver, not just an artist.
DI: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
MM : Adobe Photoshop & Illustrator – For image manipulation, vector design, and branding. Color Retouching Programs – For refining visuals and ensuring color accuracy. Mobile Apps – For sketching ideas and quick edits on the go. Logo Design & Branding Books – For inspiration, typography guidance, and best practices. Design is a mix of technology, creativity, and strategic thinking, so the right tools help bring ideas to life.
DI: Designing can sometimes be a really time consuming task, how do you manage your time?
MM : Managing time well ensures that every project gets the attention to detail it deserves.
DI: How long does it take to design an object from beginning to end?
MM : It depends on the complexity of the project:, Good design takes time, and the key is balancing quality with efficiency.
DI: What is the most frequently asked question to you, as a designer?
MM : The most common question I get is: "How do you visualize my design before even starting?" My answer is always the same—design begins with understanding the concept, the brand’s identity, and the message it needs to convey. I create a mental image before sketching it out, and then I refine it through research and experimentation.
DI: What was your most important job experience?
MM : Serving as a Studio Manager and Art Director has been one of my most significant career experiences. This role allowed me to lead creative teams, develop high-impact campaigns, and refine my ability to merge strategy with design execution. Managing both the creative and operational aspects of projects has strengthened my ability to deliver results under high-pressure conditions.
DI: Who are some of your clients?
MM : I have worked with renowned brands, including: Mercedes, Toyota, Honda, Samsung, LG, Allianz, Nestlé, Pirelli, and Fuddruckers. These collaborations have exposed me to diverse industries, allowing me to craft compelling visual stories tailored to different audiences.
DI: What type of design work do you enjoy the most and why?
MM : I enjoy manipulation design, as it allows me to blend multiple elements into one seamless, visually engaging composition. This style gives me the creative freedom to craft intricate, thought-provoking visuals that convey deep narratives while maintaining an aesthetically pleasing balance.
DI: What are your future plans? What is next for you?
MM : Expanding my career into larger international markets. Winning more awards and gaining recognition for my creative work. Continuously learning and mastering new design trends and tools to stay ahead in the industry. I believe evolution is key to a successful design career, and I’m always looking forward to the next creative challenge.
DI: Do you work as a team, or do you develop your designs yourself?
MM : I do both. I enjoy collaborating with teams because diverse perspectives lead to stronger creative solutions. However, I also value working independently when I need full creative control over a vision. The key is finding the right balance between teamwork and personal creative expression.
DI: Do you have any works-in-progress being designed that you would like to talk about?
MM : you can check my behance profile.
DI: How can people contact you?
MM : Email: moataz.creative@gmail.com, Cell phone: +020100 127 3660https://www.behance.net/MoatazCreative
DI: Any other things you would like to cover that have not been covered in these questions?
MM : Thank you for this opportunity! Design is more than a profession for me—it’s a passion and a way of life. I appreciate the chance to share my journey, and I look forward to contributing more to the world of Graphics and Visual Communication Design.