We, as the Designer Interviews ("DI") had the distinct pleasure and opportunity to interview award-winning, most creative and innovative Natasha Mozz ("NM").
Natasha Mozz is an independent graphic designer, creative director based in New York. She is specializing in branding and marketing, has been collaborating with agencies and clients in the US and Europe, working with such brands as adidas, Royal Canin, Nissan, Under Armour, Sequoia Capital, and Oscar Health, to name a few. For a few years, she was teaching concept development and typography at the British Higher School of Art & Design. Also, she is a founder of Typographist —an online archive of typography sorted by place and time.
Natasha Mozz Designs
We are pleased to share with you original and innovative design work by Natasha Mozz.
Natasha Mozz Design - Coach the Coaches Football Guidebook
Designer Interview of Natasha Mozz:
DI: Can you tell us more about your company / design studio?
NM : I work as a freelancer, collaborating with agencies and direct clients around the US and Europe
DI: What is "design" for you?
NM : For most of my work design acts as a universal language that allows businesses, institutions and people to communicate with the world.
DI: What kinds of works do you like designing most?
NM : Developing visual language for brand systems
DI: What was the first thing you designed for a company?
NM : I believe it was a series of print ads for a radio station
DI: What is your favorite material / platform / technology?
NM : Figma is the best instrument for designing anything graphic static. It's extremely easy to use and allows few people to work in the same file which is priceless for the agency collaboration
DI: When do you feel the most creative?
NM : While walking — it's the best time to think through ideas and systems
DI: Which aspects of a design do you focus more during designing?
NM : In branding, the scalability of an idea is something that is easy to miss. Some great visual ideas don't survive multiple implementations or expanding to a wider range of brand channels.
DI: What makes a design successful?
NM : If it's a brand identity, it should be based on a strong concept, it should reflect the business it's representing, it should be logical and work as an expandable system, it should be convenient to use in different situations for any team that is going to work with it.
DI: When judging a design as good or bad, which aspects do you consider first?
NM : First of all, I look if the decisions made are based on relation to the client's business and the problem that has to be solved—versus the decorative approach (choices based on what looks good or trendy) which extremely rarely works
DI: How do you think the "design field" is evolving? What is the future of design?
NM : I expect to see more interactive design and such technologies as creative coding becoming a common design tool.
DI: Can you talk a little about your design process?
NM : First, I do research to figure out what the business of my client is about, value proposition, differentiation from the competition, target audience etc. After that, I develop a creative concept, then based on that concept I develop a visual language, test it in different hypothetical situations, and after that follows the implementation through defined brand channels