We, as the Designer Interviews ("DI") had the distinct pleasure and opportunity to interview award-winning, most creative and innovative Maryam Kordahmadi ("MK").
Maryam Kordahmadi is a dedicated designer with a background in art and design, jewelry design, graphic design, and UX/UI design. Her work merges functionality with aesthetics, solving real-world problems through sustainable design. Maryam has received awards such as GIT’s Awards, IDA, A' Design, and Kioskedia Awards. Her work has been showcased at exhibitions in the USA, Italy ,Poland ,China, India, Thailand and Norway. She contributes to society by mentoring emerging designers, promoting sustainability, and engaging in community projects. Her interdisciplinary expertise, innovative thinking, and cultural sensitivity make her a unique and impactful designer.
Maryam Kordahmadi Designs
We are pleased to share with you original and innovative design work by Maryam Kordahmadi.
Maryam Kordahmadi Design - Noble Bloom Necklace
Designer Interview of Maryam Kordahmadi:
DI: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
MK : Certainly! My journey into the world of art and design began at a young age, fueled by a natural inclination towards creativity and a fascination with visual expression. From childhood, I found joy in sketching, painting, and crafting, immersing myself in the world of colors, shapes, and textures. As I grew older, my passion for art and design deepened, and I became increasingly drawn to the idea of channeling my creativity into a career. I was captivated by the ability of design to communicate ideas, evoke emotions, and shape experiences, and I knew that I wanted to be a part of this dynamic and ever-evolving field. Throughout my educational journey, I pursued opportunities to explore various aspects of art and design, from traditional mediums like drawing and painting to digital tools and techniques. I sought out mentors, classes, and workshops that allowed me to refine my skills and broaden my understanding of design principles and practices. While I didn't always envision myself as a designer from a young age, it became clear to me over time that design was where my passion and talents aligned most closely. The ability to blend creativity with problem-solving, to create objects and experiences that resonate with people on a personal level, was incredibly fulfilling to me, and I knew that I had found my calling in the world of design. Today, as a professional artist and designer, I feel grateful to have found a career that allows me to pursue my passions and make a meaningful impact through my work. While the path to becoming a designer may not have been a straight line, every step along the way has shaped me into the artist and designer I am today, and I wouldn't have it any other way.
DI: Can you tell us more about your company / design studio?
MK : Dorj Ltd is a dynamic design company based in Canada, specializing in a range of creative services including graphic design, branding, illustration, and product design. Our team of talented designers and artists are dedicated to delivering exceptional design solutions that exceed our clients' expectations and make a positive impact in the world. At Dorj Ltd, we believe in the power of creativity to inspire, connect, and transform, and we're committed to pushing the boundaries of design to create memorable and meaningful experiences for our clients and their audiences.
DI: What is "design" for you?
MK : For me, "design" is more than just aesthetics or functionality; it's a process of problem-solving, creativity, and innovation. Design is about crafting solutions that address specific needs, whether practical, emotional, or cultural. It's about balancing form and function to create experiences that resonate with people on a deep level. Design is also about storytelling, communication, and expression, using visual language to convey messages, evoke emotions, and inspire action. Ultimately, design is a powerful tool for shaping the world around us, driving positive change, and enriching the human experience.
DI: What kinds of works do you like designing most?
MK : I particularly enjoy designing works that allow me to blend creativity with strategic thinking, crafting designs that effectively communicate messages and engage audiences. This could include projects such as branding and logo design, where I have the opportunity to develop visual identities that capture the essence of a brand and resonate with its target audience. Additionally, I have a passion for illustration, where I can unleash my creativity and imagination to create captivating visuals that tell stories and evoke emotions. Overall, I find satisfaction in any project that challenges me to think creatively, solve problems, and create designs that leave a lasting impression.
DI: What is your most favorite design, could you please tell more about it?
MK : One of the projects I hold dear is the branding initiative I spearheaded for a sustainable fashion label. This project holds a special place in my heart as it allowed me to align my design expertise with a cause I deeply believe in. I had the privilege of working with a sustainable jewelry company dedicated to crafting eco-friendly and stylish accessories while promoting ethical manufacturing practices and environmental sustainability. In this endeavor, I focused on creating captivating jewelry designs that embodied the brand's commitment to sustainability, craftsmanship, and contemporary style. Drawing inspiration from nature and traditional artisan techniques, I crafted pieces that showcased the beauty of recycled materials and ethically sourced gemstones. Each design was carefully curated to resonate with environmentally conscious consumers and reflect the brand's ethos. While I didn't create a logo for this project, I did contribute to developing the overall visual identity through my jewelry designs. These designs served as a focal point for the brand's marketing and communication efforts, helping to convey its values and attract like-minded customers. What truly resonated with me in this project was the opportunity to use my creativity to make a positive impact on the world. By creating sustainable jewelry that not only looked beautiful but also contributed to a more sustainable fashion industry, I felt a deep sense of fulfillment and purpose in my work. This project remains a cherished highlight in my design portfolio, reminding me of the power of design to drive meaningful change.
DI: What was the first thing you designed for a company?
MK : My first design project for a company was an interactive multimedia presentation. It was an innovative project that involved integrating text, images, audio, and video to create an engaging and dynamic experience for users. The presentation showcased the company's products and services in an interactive format, allowing users to explore different features and learn more about the offerings. It was an exciting opportunity to apply my design skills to create an immersive digital experience for the company's audience.
DI: What is your favorite material / platform / technology?
MK : The choice of material, platform, or technology often depends on the specific requirements of my project and the desired outcome. For example, in jewelry design, materials such as precious metals like gold, silver, and platinum, as well as gemstones like diamonds, rubies, and sapphires, are commonly used. In terms of platforms and technologies, I may use software like Adobe Creative Suite for graphic design, CAD (Computer-Aided Design) software for 3D modeling, and various prototyping tools for product development. The selection of materials, platforms, and technologies is driven by factors such as functionality, aesthetics, durability, and feasibility in realizing my design vision.
DI: When do you feel the most creative?
MK : I feel the most creative when I'm in a relaxed and focused state of mind, free from distractions and pressure. This could be during quiet moments of reflection, while taking a walk in nature, or when I'm immersed in an inspiring environment. Collaborating with others, brainstorming ideas, and exploring new concepts also sparks my creativity. Additionally, when I encounter challenges or obstacles, it often ignites my problem-solving skills and prompts innovative thinking. Ultimately, creativity flows most naturally when I'm open-minded, curious, and receptive to new ideas and perspectives.
DI: Which aspects of a design do you focus more during designing?
MK : During the design process, I focus on several key aspects to ensure that the final outcome meets the desired objectives and resonates with the target audience. These aspects include: 1. Functionality: I prioritize designing solutions that effectively fulfill their intended purpose and meet the functional requirements of the project. 2. Aesthetics: I pay close attention to the visual appeal of the design, ensuring that it is visually pleasing, balanced, and harmonious. 3. User Experience (UX): I consider the overall user experience, aiming to create designs that are intuitive, easy to navigate, and enjoyable to interact with. 4. Innovation: I strive to bring fresh and innovative ideas to my designs, pushing boundaries and exploring new approaches to problem-solving. 5. Brand Identity: I ensure that the design aligns with the brand's identity and values, maintaining consistency and coherence across all touchpoints. 6. Sustainability: I incorporate sustainable practices and materials into my designs whenever possible, considering the environmental impact and longevity of the product. By focusing on these aspects, I aim to create designs that are not only visually appealing but also functional, user-friendly, and aligned with the brand's identity and values.
DI: What kind of emotions do you feel when you design?
MK : When I design, I experience a range of emotions that vary depending on the project and the stage of the design process. Some of the common emotions I feel include: 1. Excitement: There's a sense of excitement and anticipation as I embark on a new design project, exploring possibilities and envisioning the potential outcomes. 2. Creativity: Designing allows me to tap into my creative instincts, leading to feelings of inspiration, enthusiasm, and flow as ideas come to life. 3. Satisfaction: There's a deep sense of satisfaction and fulfillment that comes from seeing a design concept evolve from initial sketches to a polished final product. 4. Frustration: At times, I may encounter challenges or obstacles during the design process, leading to feelings of frustration or uncertainty. However, overcoming these challenges ultimately leads to growth and learning. 5. Pride: When a design is well-received by clients or users, or when it successfully solves a problem or meets a need, I feel a sense of pride and accomplishment in my work. Overall, the emotional journey of designing is dynamic and multifaceted, encompassing both highs and lows as I navigate the creative process.
DI: What kind of emotions do you feel when your designs are realized?
MK : When my designs are realized, I experience a mix of emotions that reflect the journey from concept to completion. These emotions include: 1. Satisfaction: Seeing my designs come to life fills me with a deep sense of satisfaction and accomplishment. It's incredibly rewarding to witness the transformation from an idea on paper to a tangible product or project. 2. Pride: There's a profound sense of pride that accompanies the realization of my designs. Knowing that I played a role in bringing something new into the world fills me with a sense of pride in my work and abilities. 3. Excitement: The realization of my designs often brings a surge of excitement and anticipation. Whether it's seeing a product on store shelves or witnessing a project come to fruition, the excitement of seeing my designs in the real world is unparalleled. 4. Gratitude: I feel grateful for the opportunity to see my designs realized and to collaborate with others who have contributed to the process. It's a reminder of the support and teamwork that goes into bringing a design to life. 5. Inspiration: Seeing my designs realized inspires me to continue pushing the boundaries of creativity and innovation. It fuels my passion for design and motivates me to explore new ideas and possibilities in my work. Overall, the realization of my designs is a moment of fulfillment and validation, fueling my drive to continue creating and contributing to the world of design.
DI: What makes a design successful?
MK : A design is considered successful when it effectively fulfills its intended purpose and achieves the desired objectives while resonating with its target audience. Several key factors contribute to the success of a design: 1. Functionality: A successful design is functional and serves its intended purpose efficiently and effectively. It addresses the needs and requirements of users, making their experience seamless and intuitive. 2. Aesthetics: Visual appeal plays a crucial role in the success of a design. Aesthetically pleasing designs capture attention, evoke emotion, and leave a lasting impression on the audience. The balance of form, color, typography, and imagery contributes to the overall aesthetic appeal of the design. 3. User Experience (UX): A successful design prioritizes the user experience, ensuring that interactions with the design are intuitive, enjoyable, and user-friendly. User-centered design principles guide the creation of designs that meet the needs and expectations of the target audience. 4. Innovation: Successful designs often incorporate elements of innovation and creativity, pushing the boundaries of conventional thinking and offering fresh perspectives. Innovative designs stand out from the competition and capture the imagination of the audience. 5. Alignment with Objectives: A successful design aligns closely with the objectives and goals of the project or brand. It effectively communicates the intended message and reinforces the brand identity, values, and positioning. 6. Adaptability: In a rapidly evolving world, successful designs are adaptable and responsive to change. They have the flexibility to evolve and adapt to new contexts, technologies, and user needs over time. Ultimately, the success of a design is measured by its ability to deliver value, evoke emotion, and achieve its intended outcomes, while leaving a positive impact on its audience and environment.
DI: When judging a design as good or bad, which aspects do you consider first?
MK : When judging a design as good or bad, several aspects are considered, but some primary factors often take precedence: 1. Functionality: The first consideration is whether the design effectively serves its intended purpose and meets the functional requirements. A well-designed product or solution should be easy to use, efficient, and reliable. 2. Aesthetics: The visual appeal of the design is another critical factor. Aesthetically pleasing designs capture attention and create a positive impression. Elements such as composition, color palette, typography, and imagery are evaluated to determine their effectiveness in conveying the intended message or mood. 3. User Experience (UX): The overall user experience plays a significant role in judging the quality of a design. Designs that prioritize usability, accessibility, and user satisfaction are generally considered successful. Intuitive navigation, clear communication, and seamless interactions enhance the user experience and contribute to a positive perception of the design. 4. Innovation: Designs that demonstrate creativity, originality, and innovation are often viewed more favorably. Novel solutions, unique features, and fresh perspectives distinguish exceptional designs from the mundane and set them apart in the eyes of the audience. 5. Alignment with Objectives: The extent to which the design aligns with the project objectives, brand identity, and target audience's needs is evaluated. Designs that effectively communicate the intended message, reflect the brand's values, and resonate with the target demographic are considered successful. 6. Emotional Impact: Finally, the emotional impact of the design is assessed. Designs that evoke emotion, whether it be joy, excitement, empathy, or inspiration, are more likely to leave a lasting impression and forge a connection with the audience. By considering these key aspects, designers, and critics can evaluate designs comprehensively and discern their overall quality and effectiveness.
DI: From your point of view, what are the responsibilities of a designer for society and environment?
MK : From my perspective, designers bear significant responsibilities towards both society and the environment. These responsibilities encompass various aspects, including: 1. Sustainable Design Practices: Designers have a duty to minimize the environmental impact of their creations by adopting sustainable design practices. This involves considering the lifecycle of products, materials selection, energy efficiency, and waste reduction throughout the design process. 2. Ethical Considerations: Designers should uphold ethical standards and promote social responsibility in their work. This includes ensuring fair labor practices, respecting cultural diversity, and advocating for inclusivity and accessibility in design solutions. 3. Problem-solving for Social Issues: Designers have the ability to address pressing social challenges through innovative design solutions. By leveraging their creativity and problem-solving skills, designers can contribute to finding solutions for issues such as healthcare accessibility, education equity, poverty alleviation, and urban revitalization. 4. Education and Advocacy: Designers play a crucial role in educating others about the importance of design for society and the environment. They can raise awareness about sustainable design practices, advocate for social justice and environmental conservation, and inspire others to engage in design-driven initiatives for positive change. 5. Collaboration and Community Engagement: Designers should collaborate with stakeholders, communities, and organizations to co-create solutions that address the needs and aspirations of diverse populations. By actively engaging with end-users and community members, designers can ensure that their designs are relevant, inclusive, and impactful. 6. Continuous Learning and Improvement: Designers should commit to ongoing learning and professional development to stay abreast of emerging trends, technologies, and best practices. By continuously improving their skills and knowledge, designers can better address evolving societal and environmental challenges. Overall, designers have a profound influence on shaping the world around us, and with this influence comes a responsibility to use their talents and creativity for the betterment of society and the planet. By embracing sustainability, ethics, innovation, and social impact in their practice, designers can contribute to building a more equitable, resilient, and sustainable future for all.
DI: How do you think the "design field" is evolving? What is the future of design?
MK : The design field is experiencing a remarkable evolution driven by technological advancements, shifting consumer behaviors, and emerging global challenges. As we look to the future of design, several trends and developments are shaping its trajectory: 1. Digital Transformation: Technology continues to revolutionize the design process, enabling designers to create more complex and immersive experiences across digital platforms. Augmented reality (AR), virtual reality (VR), and mixed reality (MR) are increasingly integrated into design workflows, offering new ways to engage users and enhance the user experience. 2. Sustainability and Ethical Design: With growing concerns about environmental sustainability and social responsibility, there's a heightened focus on sustainable and ethical design practices. Designers are exploring eco-friendly materials, renewable energy sources, and circular design principles to minimize environmental impact and promote social equity. 3. Human-Centered Design: Design is becoming more human-centered, with a greater emphasis on understanding and empathizing with users' needs, preferences, and behaviors. User experience (UX) design and service design are gaining prominence as designers prioritize creating meaningful and inclusive experiences that address real-world challenges and improve people's lives. 4. Data-Driven Design: Data analytics and insights are increasingly informing design decisions, allowing designers to leverage user data and feedback to optimize designs for better performance and outcomes. Designers are incorporating user research, usability testing, and analytics tools into their workflows to create data-driven solutions that are tailored to users' preferences and behaviors. 5. Cross-Disciplinary Collaboration: Collaboration across disciplines is becoming more prevalent as designers work alongside engineers, scientists, psychologists, and other experts to tackle complex challenges and drive innovation. Design thinking is being applied not only to product and graphic design but also to fields such as healthcare, education, and urban planning, leading to interdisciplinary approaches to problem-solving. 6. Remote and Distributed Work: The shift to remote and distributed work is reshaping the design industry, with designers collaborating across geographic locations and time zones. Digital collaboration tools, cloud-based platforms, and virtual workspaces are facilitating remote teamwork and enabling designers to collaborate more seamlessly regardless of their physical location. 7. Diversity, Equity, and Inclusion: There's a growing recognition of the importance of diversity, equity, and inclusion in the design field. Designers are advocating for greater representation and diversity in design teams, challenging biases and stereotypes in design practice, and creating more inclusive and accessible designs that cater to diverse audiences. Overall, the future of design is dynamic and multifaceted, driven by innovation, creativity, and a commitment to addressing pressing global challenges. Designers have a unique opportunity to shape a more sustainable, equitable, and human-centered world through their work, and the evolution of the design field reflects this broader societal shift towards positive change.15- The design field is undergoing rapid evolution driven by advancements in technology, shifting societal values, and emerging global challenges. Several key trends are shaping the future of design: 1. Embrace of Sustainability: As environmental concerns continue to escalate, there's a growing emphasis on sustainable design practices. Designers are increasingly integrating eco-friendly materials, energy-efficient solutions, and circular design principles into their work to minimize environmental impact and promote long-term sustainability. 2. Digital Transformation: The digital revolution is revolutionizing the way design is conceived, created, and experienced. With the proliferation of digital tools, software, and platforms, designers have unprecedented opportunities to explore new creative possibilities, collaborate remotely, and deliver immersive digital experiences across various media and platforms. 3. Human-Centered Design: Design thinking and human-centered design approaches are gaining prominence as organizations recognize the importance of empathizing with end-users and understanding their needs, preferences, and pain points. Designers are placing greater emphasis on user research, prototyping, and iteration to create products, services, and experiences that resonate with and empower people.
DI: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
MK : My last exhibition was at an art gallery in Thailand, where I participated as a finalist in a prestigious design competition. The exhibition showcased a selection of my latest design works, including jewelry pieces, illustrations, and branding projects. It was a fantastic opportunity to share my creative vision with a wider audience and connect with fellow designers and art enthusiasts. As for my next exhibition, I'm currently exploring opportunities to participate in upcoming design events and exhibitions, both locally and internationally. I'm eager to continue showcasing my work, networking with industry professionals, and engaging with the broader design community. Stay tuned for updates on my upcoming exhibitions and events!
DI: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
MK : My design inspiration comes from a variety of sources, ranging from nature and art to culture, technology, and everyday experiences. I believe creativity is nurtured by curiosity, observation, and a willingness to explore diverse influences. Here are some of the key sources of inspiration that fuel my creativity: 1. Nature: The beauty and complexity of the natural world serve as a rich source of inspiration for my designs. I draw inspiration from the patterns, colors, textures, and forms found in plants, animals, landscapes, and geological formations. 2. Art and Design History: Studying the works of renowned artists, designers, and architects from different time periods and cultures provides valuable insights and sparks ideas for my own creative endeavors. I find inspiration in the innovative techniques, aesthetic principles, and conceptual approaches employed by masterful creators throughout history. 3. Travel and Exploration: Experiencing new cultures, environments, and perspectives through travel enriches my creative process and broadens my artistic horizons. Immersing myself in unfamiliar surroundings, engaging with local customs and traditions, and encountering diverse art forms and architectural styles stimulate my imagination and inspire fresh ideas. 4. Technology and Innovation: The rapid pace of technological advancement offers boundless opportunities for creative exploration and experimentation. I draw inspiration from cutting-edge technologies, digital tools, and innovative materials, exploring how they can be leveraged to push the boundaries of design and create novel solutions to contemporary challenges. 5. Personal Reflection and Emotion: My own experiences, memories, and emotions serve as a fertile ground for creative expression. Reflecting on personal narratives, feelings, and aspirations allows me to infuse my designs with authenticity, depth, and meaning, forging a deeper connection with audiences and users. 6. Collaboration and Dialogue: Engaging in dialogue with peers, collaborators, and clients fosters a dynamic exchange of ideas, perspectives, and insights. Collaborative brainstorming sessions, design workshops, and interdisciplinary collaborations spark new ideas, challenge assumptions, and inspire innovative approaches to problem-solving. By drawing inspiration from these diverse sources and remaining open to new experiences and influences, I continuously feed my creativity and cultivate a rich reservoir of ideas to fuel my design practice.
DI: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
MK : My design style can be described as contemporary and versatile, characterized by a balance of elegance, simplicity, and innovation. I am drawn to clean lines, geometric forms, and minimalist aesthetics, which I often complement with unexpected details, textures, and materials to create visually striking and emotionally resonant designs. I am deeply influenced by the principles of modernism and Bauhaus design, which emphasize functionality, clarity, and experimentation. At the same time, I am inspired by the organic shapes and fluidity found in nature, which I seek to incorporate into my designs to infuse them with warmth and vitality. My exploration of this style has been driven by a desire to create designs that are both timeless and forward-thinking, bridging the gap between tradition and innovation. I am passionate about pushing the boundaries of conventional design norms, experimenting with new techniques, materials, and technologies to create fresh and distinctive aesthetic experiences. In terms of approach, I adopt a holistic and user-centered design methodology, placing a strong emphasis on research, iteration, and collaboration. I believe in deeply understanding the needs, preferences, and behaviors of end-users, as well as the broader socio-cultural context in which my designs will exist. This approach allows me to create solutions that are not only visually compelling but also functional, intuitive, and meaningful. I approach each design project as an opportunity for creative exploration and problem-solving, embracing challenges as catalysts for innovation and growth. Whether I'm designing a piece of jewelry, a digital interface, or a spatial environment, I strive to create designs that engage, inspire, and delight users while contributing positively to the world around us.
DI: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
MK : I live in Canada, a culturally diverse and vibrant country that celebrates multiculturalism and creativity. The cultural heritage of Canada indeed influences my designs in various ways, as it provides me with a rich tapestry of influences, traditions, and perspectives to draw upon. Here are some ways in which the cultural heritage of Canada affects my designs: 1. Diversity and Inclusivity: Canada's multicultural society inspires me to embrace diversity and inclusivity in my designs. I strive to create designs that resonate with people from diverse backgrounds and reflect the multicultural fabric of Canadian society. This emphasis on inclusivity allows me to create designs that are accessible and relatable to a wide range of audiences. 2. Natural Beauty: Canada's breathtaking landscapes, from majestic mountains to pristine lakes and lush forests, serve as a constant source of inspiration for my designs. The natural beauty of Canada influences my color palettes, motifs, and materials, as I often incorporate elements of nature into my designs to evoke a sense of connection to the Canadian landscape. 3. Sustainability: Canada places a strong emphasis on environmental conservation and sustainability, which is reflected in my designs. I am committed to using eco-friendly materials and practices in my design process, minimizing waste, and reducing environmental impact. Canada's focus on sustainability encourages me to explore innovative approaches to design that prioritize both aesthetics and sustainability. While living in Canada offers many advantages for designers, such as access to a diverse and supportive creative community, there are also some challenges to navigate. One potential challenge is the seasonal variation in weather, which can impact outdoor design projects and materials. Additionally, the vast geographic expanse of Canada can pose logistical challenges when sourcing materials or collaborating with partners across different regions. Overall, however, I believe that living in Canada provides me with a unique perspective and set of influences that enrich my designs and contribute to their authenticity and resonance with audiences both locally and globally.
DI: How do you work with companies?
MK : Working with companies typically involves a collaborative process aimed at achieving mutual goals and objectives. Here are the general steps involved in how I work with companies: 1. Initial Consultation: The process usually begins with an initial consultation, during which I meet with representatives from the company to discuss their needs, objectives, and vision for the project. This allows me to gain a thorough understanding of the company's brand identity, target audience, market positioning, and any specific requirements or constraints they may have. 2. Research and Analysis: Once the project scope and objectives are defined, I conduct thorough research and analysis to gather relevant information, identify market trends, assess competition, and understand the needs and preferences of the target audience. This research serves as the foundation for developing effective design strategies and solutions. 3. Concept Development: Based on the insights gathered from research, I begin the creative process by generating initial design concepts and ideas. These concepts are presented to the company for feedback and refinement, allowing for iterative development and collaboration until a final design direction is agreed upon. 4. Design Execution: Once the design direction is finalized, I proceed with the execution phase, where I develop and refine the design concepts into tangible assets or deliverables. This may involve creating visual mockups, prototypes, or digital renderings, depending on the nature of the project. 5. Review and Feedback: Throughout the design process, I maintain open communication with the company, providing regular updates and opportunities for feedback and review. This ensures that the final design meets the company's expectations and objectives and allows for any necessary adjustments or revisions to be made along the way. 6. Final Delivery: Once the design is completed and approved by the company, I deliver the final assets or deliverables in the required formats and specifications. This may include providing design files, brand guidelines, or other documentation to ensure consistency and continuity in the company's branding and marketing efforts. 7. Follow-up and Support: After the project is completed, I provide ongoing support to the company as needed, addressing any questions, concerns, or additional design needs that may arise. This ensures a positive and successful collaboration and helps to build long-term relationships with the company.
DI: What are your suggestions to companies for working with a designer? How can companies select a good designer?
MK : When working with a designer, companies can follow these suggestions to ensure a smooth and productive collaboration: 1. Define Clear Objectives: Clearly articulate the goals, objectives, and expectations for the design project. Provide detailed information about the target audience, brand identity, and desired outcomes to help the designer understand the project scope. 2. Conduct Research: Research and gather information about potential designers or design agencies. Review their portfolios, past projects, and client testimonials to assess their expertise, style, and capabilities. 3. Communication and Collaboration: Foster open communication and collaboration throughout the design process. Keep the lines of communication open and provide timely feedback to the designer. Encourage collaboration and brainstorming sessions to generate creative ideas and solutions. 4. Set Realistic Timelines: Establish realistic timelines and deadlines for the design project. Ensure that the designer has sufficient time to complete the work without compromising on quality. Be flexible and accommodating if adjustments need to be made to the schedule. 5. Provide Necessary Resources: Equip the designer with the necessary resources, tools, and information to effectively execute the project. This may include access to branding guidelines, design assets, and relevant data or research. 6. Respect Professional Expertise: Respect the designer's professional expertise and creative vision. Trust their judgment and allow them the creative freedom to explore different ideas and concepts. 7. Review and Feedback: Provide constructive feedback and review the design work at key milestones throughout the project. Offer specific feedback on what works well and what can be improved, and be open to incorporating revisions based on the feedback. 8. Clarify Expectations: Clearly communicate expectations regarding deliverables, revisions, and any other project requirements. Set clear expectations upfront to avoid misunderstandings or discrepancies later on. By following these suggestions, companies can select a good designer and establish a positive and productive working relationship that leads to successful design outcomes.
DI: Can you talk a little about your design process?
MK : Certainly! My design process typically involves several key stages: 1. Research and Discovery: I begin by conducting thorough research to understand the project requirements, target audience, market trends, and competition. This phase helps me gather valuable insights that inform the design direction. 2. Ideation and Conceptualization: Based on the research findings, I brainstorm and generate multiple design concepts and ideas. This stage allows me to explore different creative approaches and solutions to address the project objectives. 3. Sketching and Drafting: Once I have identified promising concepts, I sketch out rough drafts and visualizations to further develop and refine the ideas. Sketching helps me visualize the design concepts and experiment with different layouts, compositions, and visual elements. 4. Digital Rendering: After finalizing the sketches, I translate them into digital format using design software such as Adobe Illustrator, Photoshop, or Sketch. This allows me to create more polished and refined versions of the design concepts, incorporating color, typography, and imagery as needed. 5. Review and Feedback: I then present the digital renderings to the client or stakeholders for feedback and review. This stage involves seeking input, gathering suggestions, and incorporating any necessary revisions or adjustments to the designs based on the feedback received. 6. Refinement and Iteration: Following the feedback from the client, I refine and iterate on the design concepts to address any concerns or suggestions. This iterative process may involve making minor tweaks, fine-tuning details, or exploring alternative design directions until the desired outcome is achieved. 7. Finalization and Delivery: Once the designs have been approved, I finalize the artwork and prepare the deliverables for production or implementation. This may involve preparing design files, creating brand guidelines, or coordinating with printers or developers to ensure a smooth transition to the final deliverables. 8. Follow-up and Support: After the project is completed, I provide ongoing support to the client as needed, addressing any questions, concerns, or additional design needs that may arise. This helps ensure client satisfaction and fosters long-term relationships. Overall, my design process is characterized by a balance of creativity, strategic thinking, collaboration, and attention to detail, with a focus on delivering innovative and effective design solutions that meet the needs and objectives of the client.
DI: What are 5 of your favorite design items at home?
MK : Sure, here are five of my favorite design items at home: 1. Eames Lounge Chair and Ottoman: This iconic piece of furniture combines comfort, style, and craftsmanship. Its timeless design and ergonomic features make it a perfect addition to any living space. 2. Muuto E27 Pendant Lamp: I love the simplicity and versatility of this pendant lamp. Its minimalist design and exposed bulb create a modern and industrial aesthetic that adds character to any room. 3. Alessi Mediterraneo Fruit Bowl: This intricately designed fruit bowl adds a pop of color and personality to my kitchen counter. Its playful and whimsical design, inspired by marine life, makes it a conversation piece. 4. Vitra Panton Chair: The Panton Chair is a true design classic, known for its sculptural form and innovative use of materials. Its fluid silhouette and vibrant colors bring a sense of dynamism and energy to my dining area. 5. Marimekko Unikko Throw Pillow: I'm a fan of Marimekko's bold and graphic patterns, and the Unikko print is one of my favorites. This throw pillow adds a cheerful pop of color to my sofa while showcasing timeless Finnish design. These design items not only enhance the aesthetic appeal of my home but also reflect my personal taste and appreciation for well-crafted and thoughtfully designed objects.
DI: Can you describe a day in your life?
MK : Certainly! Here's a glimpse into a typical day in my life as a designer: Morning: 1. Rise and Shine: I start my day early, usually with a cup of coffee or tea to kickstart my morning. 2. Planning Ahead: Before diving into work, I take some time to review my schedule and prioritize tasks for the day. This helps me stay organized and focused. 3. Creative Inspiration: I often begin my day by browsing through design blogs, magazines, or social media platforms to draw inspiration from the latest trends and developments in the design world. Midday: 4. Design Work: With inspiration flowing, I dive into my design projects. Whether it's sketching out ideas, refining concepts on the computer, or collaborating with team members, I'm fully immersed in the creative process. 5. Meetings and Collaborations: Throughout the day, I attend meetings with clients, colleagues, or collaborators to discuss project progress, brainstorm ideas, and provide updates on ongoing work. These interactions help foster collaboration and ensure that everyone is on the same page. 6. Healthy Breaks: I make sure to take regular breaks throughout the day to stretch, move around, and recharge. Whether it's a quick walk outside or a brief meditation session, these breaks help me stay focused and maintain productivity. Afternoon: 7. Continued Focus: As the day progresses, I continue to work on my design projects, refining designs, addressing feedback, and making necessary revisions. 8. Research and Learning: In between design tasks, I dedicate time to research new techniques, tools, or trends in the design industry. Continuous learning is essential for staying ahead in the fast-paced world of design. 9. Snack Time: I fuel up with a nutritious snack to keep my energy levels up and maintain focus throughout the afternoon. Evening: 10. Wrapping Up: As the evening approaches, I start winding down my work for the day. I review my progress, tie up any loose ends, and prepare for the next day's tasks. 11. Relaxation and Leisure: After a productive day of work, I unwind with some leisure activities. Whether it's spending time with family and friends, pursuing hobbies, or simply enjoying a good book or movie, I make sure to carve out time for relaxation and rejuvenation. 12. Reflection: Before calling it a day, I take a moment to reflect on my accomplishments and challenges, noting what went well and what I can improve upon in the future. This reflection helps me grow as a designer and set goals for the days ahead. Overall, each day as a designer is a balance of creativity, collaboration, and continuous learning, all fueled by a passion for design and a commitment to excellence.
DI: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
MK : Of course! Here are some pearls of wisdom for young designers: 1. Embrace Failure: Don't be afraid to fail, as it's often through failure that we learn and grow the most. View setbacks as opportunities for growth and keep pushing forward. 2. Never Stop Learning: The world of design is constantly evolving, so stay curious and keep learning. Take advantage of online courses, workshops, and mentorship opportunities to expand your skillset and stay ahead of the curve. 3. Find Your Unique Voice: Develop your own design style and aesthetic that sets you apart from others. Don't be afraid to experiment and explore different techniques until you find what resonates with you. 4. Seek Feedback: Don't work in isolation. Seek feedback from peers, mentors, and clients to gain valuable insights and perspectives on your work. Use constructive criticism to refine your designs and improve your skills. 5. Network and Collaborate: Build relationships within the design community and collaborate with others whenever possible. Networking can open doors to new opportunities, mentorship, and professional growth. 6. Stay Organized: Design projects can quickly become overwhelming if you're not organized. Develop a system for managing your time, tasks, and projects effectively to stay on track and meet deadlines. 7. Practice Patience: Rome wasn't built in a day, and neither is a successful design career. Be patient with yourself and your progress, and remember that success takes time and perseverance. 8. Be Passionate: Design is a field that requires passion and dedication. Stay passionate about your work, and let that passion drive you to create meaningful and impactful designs. 9. Stay Humble: No matter how successful you become, always remain humble and open-minded. There's always something new to learn, and everyone has room for improvement. 10. Enjoy the Journey: Design is a journey, not a destination. Enjoy the process of creating, learning, and growing as a designer, and celebrate your achievements along the way. By following these suggestions, young designers can navigate the challenges of the design industry and build successful and fulfilling careers.
DI: From your perspective, what would you say are some positives and negatives of being a designer?
MK : Certainly! Here are some positives and negatives of being a designer from my perspective: Positives: 1. Creativity: One of the most rewarding aspects of being a designer is the opportunity to unleash your creativity and bring ideas to life through visual expression. 2. Impact: Designers have the power to make a meaningful impact on the world by solving problems, improving user experiences, and inspiring change through their work. 3. Variety: Design is a diverse field that encompasses a wide range of disciplines, from graphic design to product design to user experience design, offering designers the chance to explore different areas and specialize in their interests. 4. Flexibility: Designers often have the flexibility to work freelance, remotely, or on a flexible schedule, allowing for greater work-life balance and autonomy. 5. Continuous Learning: Design is a field that is constantly evolving, providing endless opportunities for learning, growth, and skill development. Negatives: 1. Subjectivity: Design is subjective, and what one person considers good design, another may not. This can sometimes lead to disagreements or challenges in conveying the value of design to clients or stakeholders. 2. Pressure: Designers often face tight deadlines, high client expectations, and the pressure to continually produce creative and innovative work, which can be stressful and demanding. 3. Criticism: Designers must be prepared to receive feedback and criticism on their work, which can sometimes be difficult to hear, especially when it's not constructive or aligned with their vision. 4. Competitive Industry: The design industry is highly competitive, with many talented designers vying for limited opportunities. Standing out and finding success in such a competitive landscape can be challenging. 5. Uncertainty: Design projects can be unpredictable, with shifting requirements, changing client needs, and unexpected obstacles along the way, leading to uncertainty and ambiguity in the design process. Overall, while being a designer offers many opportunities for creativity, impact, and growth, it also comes with its fair share of challenges and uncertainties. However, for those passionate about design, the positives often outweigh the negatives, making it a rewarding and fulfilling career path.
DI: What is your "golden rule" in design?
MK : My "golden rule" in design is to always prioritize the user or audience. Whether I'm designing a product, a website, or any other form of creative work, I believe that understanding the needs, preferences, and behaviors of the end user is paramount. By keeping the user at the center of the design process, I can create solutions that are intuitive, engaging, and ultimately more successful in meeting their needs. This principle guides every aspect of my design work, from research and ideation to execution and iteration, helping me to create meaningful and impactful experiences for the people who interact with my designs.
DI: What skills are most important for a designer?
MK : Several skills are crucial for a designer to succeed in their field: 1. Creativity: The ability to think outside the box, generate innovative ideas, and approach problems from unique perspectives is essential for designers to create original and engaging designs. 2. Technical Proficiency: Designers should be proficient in using design software and tools relevant to their field, such as Adobe Creative Suite, Sketch, or CAD software. Technical skills enable designers to bring their creative visions to life effectively. 3. Communication: Effective communication skills are vital for designers to convey their ideas clearly to clients, colleagues, and other stakeholders. Whether through written proposals, verbal presentations, or visual prototypes, designers must articulate their concepts and rationale effectively. 4. Problem-Solving: Designers often face complex challenges and constraints when working on projects. Strong problem-solving skills enable them to analyze problems, identify solutions, and make informed design decisions that address user needs and project requirements. 5. Collaboration: Designers frequently collaborate with clients, team members, and other stakeholders throughout the design process. The ability to work collaboratively, share ideas, give and receive feedback, and compromise when necessary is crucial for successful project outcomes. 6. Attention to Detail: Designers must pay close attention to detail to ensure the accuracy, consistency, and quality of their work. From typography and color selection to layout and composition, even the smallest details can significantly impact the effectiveness of a design. 7. Time Management: Design projects often involve tight deadlines and multiple tasks that need to be completed within a specified timeframe. Effective time management skills allow designers to prioritize tasks, allocate resources efficiently, and meet project deadlines without sacrificing quality. By honing these skills, designers can enhance their ability to create impactful and successful designs that resonate with their audience and achieve their intended goals
DI: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
MK : As a designer, my toolbox consists of a variety of tools and resources that I use to facilitate the design process and bring my creative visions to life. Here are some of the key elements in my toolbox: 1. Design Software: I rely on industry-standard design software such as Adobe Creative Suite, which includes programs like Procreate, Photoshop, Illustrator, and InDesign. These tools enable me to create digital artwork, illustrations, layouts, and graphics with precision and versatility. 2. Prototyping Tools: For interactive and user experience (UX) design projects, I use prototyping tools such as Sketch, Adobe XD, or Figma. These tools allow me to create interactive prototypes and wireframes to visualize and test user interfaces and interactions. 3. CAD Software: In projects involving product design or architectural design, Computer-Aided Design (CAD) software is essential. Programs like AutoCAD, SolidWorks, or Rhino enable me to create detailed 2D and 3D models, renderings, and technical drawings. 4. Physical Tools: In addition to digital tools, I also use traditional drawing and sketching tools such as pencils, markers, and sketchbooks. These physical tools allow me to quickly sketch out ideas, concepts, and rough drafts during the ideation phase of a project. 5. Hardware: A reliable computer or laptop with sufficient processing power and memory is essential for running design software and handling large files. Additionally, high-quality monitors, graphics tablets, and input devices such as mice or styluses contribute to a seamless design workflow. 6. Books and Resources: I regularly reference design books, articles, tutorials, and online resources to stay updated on industry trends, techniques, and best practices. These resources provide valuable insights, inspiration, and guidance throughout the design process. 7. Sources of Inspiration: Inspiration can come from various sources, including nature, art, architecture, fashion, photography, and technology. I actively seek out inspiration from diverse sources to fuel my creativity and generate fresh ideas for my designs. By leveraging these tools and resources effectively, I'm able to explore, experiment, and innovate in my design work, ultimately creating meaningful and impactful experiences for my clients and audience
DI: Designing can sometimes be a really time consuming task, how do you manage your time?
MK : Prioritize Tasks: I start by identifying the most critical tasks and deadlines for each project. By prioritizing tasks based on urgency and importance, I can allocate my time and resources effectively. 2. Break Down Projects: I break down larger projects into smaller, more manageable tasks. This allows me to tackle each component systematically and prevents feeling overwhelmed by the scope of the project. 3. Set Clear Goals: I set clear, achievable goals for each day or week, outlining what needs to be accomplished. Having specific goals helps me stay focused and motivated, making it easier to track progress and stay on schedule. 4. Use Time Management Tools: I utilize various time management tools and techniques to stay organized and productive. This may include digital calendars, project management software, or time-tracking apps to monitor my progress and deadlines. 5. Minimize Distractions: I create a conducive work environment by minimizing distractions and interruptions. This may involve turning off notifications, setting specific work hours, or designating a dedicated workspace free from distractions. 6. Take Breaks: While it's essential to stay focused, I also recognize the importance of taking regular breaks to recharge and avoid burnout. Short breaks help me maintain productivity and creativity throughout the day. 7. Delegate Tasks: If possible, I delegate tasks or collaborate with team members to lighten the workload and expedite the design process. Delegating tasks allows me to focus on high-priority responsibilities while ensuring all aspects of the project are covered. 8. Reflect and Adjust: I periodically review my time management strategies to identify areas for improvement. Reflecting on what worked well and what didn't helps me refine my approach and adapt to changing project requirements or deadlines. By implementing these time management strategies, I can effectively balance my workload, meet project deadlines, and deliver high-quality designs efficiently.
DI: How long does it take to design an object from beginning to end?
MK : The time it takes to design an object from beginning to end can vary significantly depending on various factors such as the complexity of the project, the scope of work, the design process, and any specific requirements or constraints. In general, designing an object typically involves several stages, including research, ideation, concept development, prototyping, testing, and refinement. Each stage requires time and effort to ensure that the final design meets the desired objectives and standards. For simpler projects, designing an object may take a few days to a few weeks, while more complex projects may require several months or even longer to complete. Factors such as client feedback, iterations, revisions, and unexpected challenges can also impact the overall timeline. Ultimately, the time it takes to design an object depends on the specific details and requirements of the project, as well as the designer's expertise, efficiency, and resources available. It's essential to prioritize quality and thoroughness in the design process rather than rushing to meet arbitrary deadlines, as a well-executed design often requires careful attention and iteration to achieve the desired outcome.
DI: What is the most frequently asked question to you, as a designer?
MK : As a designer, one of the most frequently asked questions I receive is, "Where do you draw inspiration from?" People are often curious about the sources of inspiration that drive my creative process and influence my designs. They want to know what sparks my ideas and motivates me to create. This question allows me to share insights into my creative journey, the diverse range of influences that inspire me, and how I translate inspiration into innovative design solutions
DI: What was your most important job experience?
MK : One of my most important job experiences was working as a design intern at a renowned design agency. During this internship, I had the opportunity to work alongside experienced designers on a variety of projects for high-profile clients. This experience provided me with invaluable hands-on experience in the design industry, allowing me to apply theoretical knowledge from my studies to real-world design challenges. I gained insights into the design process, learned how to collaborate effectively within a team, and honed my technical skills using industry-standard design software and tools. Additionally, I had the chance to observe and learn from seasoned professionals, gaining valuable mentorship and guidance that has shaped my approach to design and professional development. Overall, this job experience was instrumental in shaping my career trajectory and preparing me for future roles in the design field.
DI: Who are some of your clients?
MK : As a designer, I've had the privilege of working with a diverse range of clients across various industries. Some of my clients include: 1. Retail Brands: I've worked with retail brands to develop branding materials, packaging designs, and marketing collateral to help them establish a strong brand identity and enhance their visual presence in the market. 2. Tech Companies: I've collaborated with tech companies on user interface (UI) design, user experience (UX) design, and product design projects, helping them create intuitive and user-friendly digital experiences for their products and platforms. 3. Fashion and Apparel Brands: I've partnered with fashion and apparel brands to design clothing labels, hang tags, and other branding materials, as well as to create visual assets for their online and offline marketing campaigns. 4. Nonprofit Organizations: I've worked with nonprofit organizations on various design projects, including website design, promotional materials, and fundraising campaigns, helping them raise awareness about their causes and engage their target audience effectively. These are just a few examples of the clients I've had the opportunity to work with throughout my career. Each client brings unique challenges and opportunities, and I strive to deliver creative solutions that meet their specific needs and objectives.
DI: What type of design work do you enjoy the most and why?
MK : I particularly enjoy working on projects that allow me to blend creativity with problem-solving. Whether it's branding and identity design, user experience (UX) design, or product design, I find fulfillment in creating designs that not only look visually appealing but also serve a practical purpose and address real-world challenges. One aspect of design work that I particularly enjoy is branding and identity design. I'm fascinated by the process of distilling a company's essence and values into visual elements such as logos, color palettes, and typography. Crafting a brand identity that resonates with audiences and effectively communicates the company's personality and values is both challenging and rewarding. Another type of design work that I find rewarding is user experience (UX) design. I enjoy the process of understanding user needs and behaviors, and designing digital interfaces and interactions that are intuitive, user-friendly, and enjoyable to use. Creating seamless and engaging experiences for users, whether it's a website, mobile app, or software interface, requires a deep understanding of human psychology and usability principles, which I find fascinating to apply in my work. Additionally, I have a passion for product design, particularly designing physical products that blend form and function seamlessly. I enjoy the process of conceptualizing and prototyping products, considering factors such as ergonomics, materials, and manufacturing processes to create designs that are not only aesthetically pleasing but also practical and user-centric. Overall, I enjoy design work that challenges me to think creatively, problem-solve, and innovate, while also allowing me to make a positive impact on users' lives through thoughtful and well-crafted designs.
DI: What are your future plans? What is next for you?
MK : My future plans revolve around continuing to grow and evolve as a designer, expanding my skill set, and taking on new and exciting design challenges. I'm committed to staying current with emerging trends and technologies in the design industry and pushing the boundaries of creativity in my work. In the near term, I'm focused on further developing my expertise in areas such as user experience (UX) design, interactive design, and sustainable design practices. I'm also interested in exploring new design disciplines and interdisciplinary collaborations that allow me to broaden my perspective and approach to design. Additionally, I'm passionate about giving back to the design community and mentoring aspiring designers. I plan to seek out opportunities to share my knowledge and insights through teaching, workshops, and speaking engagements, with the goal of inspiring and empowering the next generation of designers. Looking further ahead, I aspire to take on more leadership roles within the design industry, whether it's leading design teams, driving design strategy for organizations, or contributing to thought leadership in the field. Ultimately, my goal is to make a meaningful and lasting impact through my work, contributing to positive change and innovation in the world of design.
DI: Do you work as a team, or do you develop your designs yourself?
MK : I mainly work independently to develop my designs, but depending on the project scope and requirements, I may collaborate with a team of other designers, developers, and stakeholders. Working collaboratively allows for diverse perspectives, expertise, and skills to come together, often resulting in richer and more innovative design solutions. However, I also enjoy the creative freedom and autonomy that comes with developing designs on my own, particularly for smaller-scale projects or personal creative pursuits. Ultimately, whether I work solo or as part of a team depends on the specific needs and dynamics of each project.
DI: Do you have any works-in-progress being designed that you would like to talk about?
MK : Certainly! I'm currently working on a captivating collection inspired by the native peoples of Canada. This project holds a special significance for me as it delves into the rich cultural heritage and traditions of indigenous communities in Canada. The collection aims to celebrate the unique concepts, motifs, and symbols that are emblematic of these native cultures, presenting them in a visually stunning and culturally respectful manner. Each design in the collection is meticulously crafted to showcase the beauty and diversity of indigenous artistry, while also highlighting the importance of preserving and honoring indigenous heritage.
DI: How can people contact you?
MK : You can contact me via email at [kordahmadimaryam@gmail.com] or through the contact form on my website. Additionally, you can find me on social media platforms such as Instagram and LinkedIn, where you can send me a direct message or connect with me to discuss potential collaborations or projects. Don't hesitate to reach out, and I'll get back to you as soon as possible.
DI: Any other things you would like to cover that have not been covered in these questions?
MK : One aspect that hasn't been covered extensively is the role of sustainability in design. As a designer, I believe it's crucial to consider the environmental impact of our work and strive to create designs that are environmentally friendly and socially responsible. Incorporating sustainable materials, minimizing waste, and designing for longevity and recyclability are essential considerations in today's design landscape. Another topic worth exploring is the intersection of technology and design. With advancements in technology such as artificial intelligence, virtual reality, and 3D printing, designers have exciting new tools and opportunities to explore. Integrating these technologies into the design process can enhance creativity, efficiency, and the overall quality of design outcomes. Additionally, discussing the importance of diversity and inclusivity in design is vital. Design should reflect the diversity of the communities it serves and strive to be inclusive of people from all backgrounds and perspectives. Embracing diversity in design leads to more innovative solutions and ensures that design meets the needs of a broader range of users. Lastly, the evolving role of design in addressing global challenges such as climate change, social inequality, and public health crises is worth exploring. Design thinking and creative problem-solving have the potential to drive positive change and contribute to building a more sustainable, equitable, and resilient world.