We, as the Designer Interviews ("DI") had the distinct pleasure and opportunity to interview award-winning, most creative and innovative Jenifer Blanco Monzón ("JBM").
Jenifer Blanco Monzón is a creative art director and set designer from Caracas, Venezuela. She is based in Montreal, Canada. Before arriving at Canada she lived for almost 7 years in Buenos Aires, Argentina where she has worked for 3 advertising agencies. Currently, she is at the creative social media department at Circus Mkt working for Netflix, Warner Bros. Pictures and Spotify developing strategic and creative campaigns. On the other hand, she is hosting Jessica Walsh's Ladies, Wine & Design Buenos Aires. Also, she recently became co-founder of Publicitarias.org, which is a community for advertising women with the purpose of champion each other and achieve gender equality in the industry. She considers herself as an enthusiastic, tenacious, active and flexible person, who enjoys to work with people and bend the rules a little. She is also a believer in doing what you love to make it right and always having side projects to make your creativity fly. Two of hers are a mural art project called "Roraima" and her creative Blog (Tumblr: I wanna work with Swiss Miss). Jenifer has been published in several typography and design sites and loves to collaborate with other creatives and artists. That is why she is always looking for ways to express her inner creative self!
Jenifer Blanco Monzón Designs
We are pleased to share with you original and innovative design work by Jenifer Blanco Monzón.
Designer Interview of Jenifer Blanco Monzón:
DI: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
JBM : After school I studied 1 year engineering but felt that that was not for me, so I got into Design and loved every part of it. I was lucky that my parents supported me all the way and got the opportunity tu study in a very good design institute (one of the best in Caracas Venezuela actually). Then I moved to Buenos Aires, Argentina and studied Art Direction that gave me a more integral knowledge. I learn about photography, history, advertising and much more. I always liked crafting and that is what I do in my free time.
DI: Can you tell us more about your company / design studio?
JBM : Jen Blanco Design Studio is a place full of creativity where the search for inspiration and happiness never stops. The set design, art direction and photography are combined in almost every project, looking for the best ways to communicate an idea. Passion, enthusiasm and integrity are never going to lack on this Studio, so is fun and collaboration. Make play into work & work into play!
DI: What kinds of works do you like designing most?
JBM : Projects that involve crafting, painting, lettering, photography or all of them combined!
DI: When do you feel the most creative?
JBM : When I am creating, because when you are in the middle of a project you always get more and more ideas, hence get more and more excited about it.
DI: Which aspects of a design do you focus more during designing?
JBM : The concept. I believe that a project always has to have a concept that represent it.
DI: What kind of emotions do you feel when you design?
JBM : Enthusiastic. Energetic. Happy. Content!
DI: What kind of emotions do you feel when your designs are realized?
JBM : Completely happy. Proud of myself and the ones that helped me in any way.
DI: What makes a design successful?
JBM : When a design in understood without the need to explain it I believe it is successful.
DI: When judging a design as good or bad, which aspects do you consider first?
JBM : if it communicates what it was men to communicate. If it is well executed, it has clean finishes. If it has a well thanked chromatic palette.
DI: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
JBM : I loved to surf the web. Watch others work, watch movies, photography exhibitions, go to museums, take a walk, listen to music. Creativity comes from all around us!
DI: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
JBM : I think I do not have a specific style. I like to use different materials and mediums. Explore different concepts and adapt to the project I am working.
DI: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
JBM : I am from Venezuela but currently live in Argentina. I think I have been influenced by both Venezuela and Argentina. They are two super different cultures but at the same time we are all Latinos. Venezuela has a tropical and Caribbean flavor and Argentina has a more European touch. If you combine those two, you get me! I love to put lots of colors and passion into my projects and I am sure that I got that from the combination of both countries.
DI: Do you work as a team, or do you develop your designs yourself?
JBM : I do both but I love working with a team because the more people there are in the project, the richer the result.
DI: How can people contact you?
JBM : Through my website www.jenblanco.com or Instagram, Behance & LinkedIn through my handle @jenblancodesign or in any case my mail jeniferblancodesign@gmail.com