We, as the Designer Interviews ("DI") had the distinct pleasure and opportunity to interview award-winning, most creative and innovative Mea'ad Al-Abboud ("MA").
Mea’ad is the owner and principle of Mea'ad-Design Firme. Her Interior Design degree, which she completed at Dar Al-Hekma College in Jeddah, has given a strong foundation to her technical skills which she decided to develop further by working on a different scale, thus determining her choice of a Masters in Product Design. Designing involves a lot of long, complex and intricate processes and the application of basic practical skills, so it was crucial for her to pursue her advanced studies in a motivating and challenging environment. Mea’ad chose to join ECAL, a prominent school of design based in Lausanne, because their curriculum is based on projects that students undertake under the supervision of renowned designers and are presented to the Research & Development teams of distinctive brands in the luxury industry. Mea’ad is a member of Saudi Council of Engineers since 2007, and she has chosen to be the best interior designer 2011 and been awarded the International Design award from Los Angeles. Mea’ad's works and achievements have appeared in TVs, magazines and international newspapers.
Mea'ad Al-Abboud Designs
We are pleased to share with you original and innovative design work by Mea'ad Al-Abboud.
Mea'ad Al-Abboud Design - The Mask Cafe
Mea'ad Al-Abboud Design - Royalty Residential House
Designer Interview of Mea'ad Al-Abboud:
DI: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
MA : From a young age, I was captivated by the interplay of form and function, often deconstructing everyday objects to understand their design. This innate curiosity led me to pursue formal education in interior and concept design, 3D visualization, and UI/UX design. Over the past 14 years, I've been honored to receive multiple awards across the USA, Europe, and Saudi Arabia, reflecting a journey fueled by passion and dedication.
DI: Can you tell us more about your company / design studio?
MA : Meaad Design is a multidisciplinary studio that thrives on innovation and creativity. We specialize in interior design, graphic design, and product design, aiming to craft spaces and products that are not only visually compelling but also intellectually elegant and timeless.
DI: What is "design" for you?
MA : Design, to me, is the art of problem-solving through aesthetics and functionality. It's about creating experiences that resonate with individuals on both emotional and practical levels, seamlessly integrating beauty with purpose.
DI: What kinds of works do you like designing most?
MA : I find immense satisfaction in designing spaces and products that tell a story. Whether it's an interior space that reflects the inhabitants' personalities or a product that enhances daily life, I cherish projects that blend narrative with design.
DI: What is your most favorite design, could you please tell more about it?
MA : One of my favorite designs is a residential project where we transformed a traditional space into a modern sanctuary. By incorporating elements of the client's heritage with contemporary design principles, we created a home that was both personal and forward-thinking.
DI: What was the first thing you designed for a company?
MA : The first significant project I undertook was designing a corporate office space. The challenge was to create an environment that fostered productivity while reflecting the company's brand identity. This experience taught me the importance of aligning design with organizational culture.
DI: What is your favorite material / platform / technology?
MA : I have a profound appreciation for sustainable materials. Integrating eco-friendly resources not only benefits the environment but also adds a unique texture and story to the design.
DI: When do you feel the most creative?
MA : My creativity peaks during collaborative brainstorming sessions. Engaging with diverse perspectives often sparks innovative ideas and solutions.
DI: Which aspects of a design do you focus more during designing?
MA : I prioritize understanding the user's needs and the context of the design. This user-centric approach ensures that the final product is both functional and meaningful.
DI: What kind of emotions do you feel when you design?
MA : Designing evokes a spectrum of emotions—from the excitement of conceptualization to the satisfaction of problem-solving and the joy of seeing ideas come to fruition.
DI: What kind of emotions do you feel when your designs are realized?
MA : Witnessing a design materialize brings immense fulfillment. It's a blend of pride, gratitude, and motivation to continue pushing creative boundaries.
DI: What makes a design successful?
MA : A successful design harmoniously balances aesthetics, functionality, and user experience. It addresses the client's needs while resonating with the end-users, standing the test of time both in form and relevance.
DI: When judging a design as good or bad, which aspects do you consider first?
MA : I first assess the design's functionality and its alignment with the intended purpose. Aesthetics are crucial, but a design must effectively serve its intended function to be deemed good.
DI: From your point of view, what are the responsibilities of a designer for society and environment?
MA : Designers have a profound responsibility to create solutions that are sustainable and socially conscious. Our choices influence not just the immediate users but also the broader community and future generations.
DI: How do you think the "design field" is evolving? What is the future of design?
MA : The design field is increasingly embracing technology and sustainability. The future lies in integrating artificial intelligence, virtual reality, and sustainable practices to create adaptive and resilient designs.
DI: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
MA : My last exhibition was at the LEAP 2025 conference, where I delivered a keynote at Tuwaiq Talks, sharing insights on crafting human-centric experiences. I aim to hold my next exhibition within the next two years, focusing on the intersection of technology and design.
DI: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
MA : Inspiration often stems from nature, cultural heritage, and technological advancements. I immerse myself in diverse environments, attend global design forums, and engage with various art forms to continually rejuvenate my creative spirit.
DI: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
MA : My design style is a fusion of modern minimalism with cultural nuances. This approach was born from a desire to create spaces and products that are both universally appealing and locally relevant. Key characteristics include clean lines, functional layouts, and subtle incorporations of traditional motifs.
DI: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
MA : Residing in Saudi Arabia, the rich cultural heritage profoundly influences my designs. The advantage lies in the abundant inspiration drawn from history and tradition. However, the challenge is to innovate while respecting and preserving cultural authenticity.
DI: How do you work with companies?
MA : Collaboration with companies involves understanding their vision.
DI: What are your suggestions to companies for working with a designer? How can companies select a good designer?
MA : Collaborating effectively with a designer requires clear communication and mutual respect. Companies should articulate their vision, goals, and expectations transparently, fostering an environment where creative ideas can flourish. When selecting a designer, it's crucial to review their portfolio to assess the diversity and quality of their work. Additionally, understanding their design philosophy and ensuring it aligns with the company's brand values is essential. Engaging in open dialogues during the selection process can reveal the designer's problem-solving abilities and adaptability to the company's needs.
DI: Can you talk a little about your design process?
MA : My design process is both iterative and collaborative, beginning with a comprehensive understanding of the client's needs and the project's context. This involves in-depth research and discussions to grasp the functional requirements and aesthetic aspirations. Subsequently, I develop conceptual sketches and mood boards to visualize ideas, which are refined through client feedback. Prototyping and modeling follow, allowing for tangible assessments of form and function. Continuous evaluations and adjustments ensure the final design is both innovative and aligned with the client's vision.
DI: What are 5 of your favorite design items at home?
MA : 1. Mid-Century Modern Lounge Chair: Its ergonomic design and timeless aesthetic offer both comfort and style. 2. Handcrafted Ceramic Vases: These pieces add an organic touch, showcasing the beauty of artisanal craftsmanship. 3. Modular Bookshelf System: Combining functionality with sleek design, it adapts to various storage needs. 4. Abstract Art Painting: This piece introduces vibrant colors and stimulates creativity within the space. 5. Smart Lighting Fixtures: Integrating technology with design, they allow for customizable ambiance settings.
DI: Can you describe a day in your life?
MA : A typical day begins with morning reflection and reviewing current design trends to stay inspired. I then engage with my team to discuss ongoing projects, ensuring alignment and addressing any challenges. Client meetings are interspersed throughout the day, focusing on project updates and collaborative brainstorming. Afternoons are dedicated to hands-on design work, whether sketching concepts or refining digital models. I also allocate time for professional development, such as attending webinars or exploring new design tools, to continually enhance my skills.
DI: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
MA : - Embrace Continuous Learning: The design field is ever-evolving; staying curious and adaptable is key. - Seek Diverse Experiences: Engage in various design disciplines to broaden your perspective and skill set. - Build a Strong Network: Connect with mentors and peers to gain insights and opportunities. - Develop Resilience: Critiques are part of the growth process; learn from them without losing your creative spirit. - Prioritize Empathy: Understanding the user's needs leads to more impactful and meaningful designs.
DI: From your perspective, what would you say are some positives and negatives of being a designer?
MA : Positives: - Creative Fulfillment: The ability to bring ideas to life and solve problems creatively is immensely rewarding. - Diverse Opportunities: Designers can work across various industries, from technology to fashion, offering a rich array of experiences. - Impactful Work: Good design can significantly enhance user experiences and improve quality of life. Negatives: - Subjectivity in Evaluation: Designs are often subject to personal opinions, which can lead to challenges in consensus-building. - Tight Deadlines: The demand for timely delivery can sometimes compromise the creative process. - Continuous Adaptation: Keeping up with rapidly changing trends and technologies requires constant learning and flexibility.
DI: What is your "golden rule" in design?
MA : "Form follows function." Ensuring that a design serves its intended purpose effectively before embellishing it aesthetically is paramount. This principle leads to creations that are both practical and beautiful.
DI: What skills are most important for a designer?
MA : - Creativity and Innovation: The ability to think outside the box and generate unique solutions. - Technical Proficiency: Mastery of design tools and technologies to bring concepts to fruition. - Communication: Clearly conveying ideas to clients, team members, and stakeholders. - Problem-Solving: Addressing challenges with strategic and user-centered approaches. - Adaptability: Being open to feedback and flexible in adjusting designs as necessary.
DI: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
MA : - Software: Adobe Creative Suite, Rhino, AutoCAD, Figma. - Hardware: High-performance computer, graphics tablet, 3D printer for prototyping. - Inspirational Sources: Design journals, art exhibitions, architectural tours, and nature explorations.
DI: Designing can sometimes be a really time consuming task, how do you manage your time?
MA : Effective time management involves setting clear priorities and realistic timelines. I break projects into manageable phases with specific milestones, allowing for focused work sessions. Utilizing project management tools helps in tracking progress and deadlines. Additionally, I ensure to allocate time for rest and creative rejuvenation to maintain productivity and inspiration.
DI: How long does it take to design an object from beginning to end?
MA : The duration varies based on the project's complexity and scope. A simple product design might take a few weeks, encompassing research, conceptualization, prototyping, and finalization.
DI: What is the most frequently asked question to you, as a designer?
MA : Clients often inquire, "What sets your design approach apart?" They seek assurance that their vision will be transformed into a unique and impactful design.
DI: What was your most important job experience?
MA : One of the most defining experiences in my career was working with Aero Yachts Services on two prestigious projects for the Royal Fleet. •I developed a unique and luxurious interior design concept that aligns perfectly with royal aesthetics, values, and preferences. •I provided artistic direction and creative leadership to the design team, ensuring that the design concept was effectively translated into every element of the lift’s interior. •A key part of the project was curating a refined selection of high-end materials, finishes, and textures, including Chinaware and overnight kits that exude elegance, comfort, and sophistication. •I also collaborated with skilled craftsmen to design and create bespoke furniture, fixtures, and accessories, all reflecting the luxurious and regal aesthetic demanded by the Royal Fleet. This project was a testament to the power of thoughtful design in creating unique, functional, and awe-inspiring spaces.
DI: Who are some of your clients?
MA : I've had the privilege of working with diverse clients, including: Nestlé، Kempinski Hotel، Nespresso، SMASCO..etc.
DI: What type of design work do you enjoy the most and why?
MA : I thrive in interior design, where I can blend functionality with aesthetics to create spaces that resonate with users.Transforming a blank canvas into a personalized environment is both challenging and rewarding.
DI: What are your future plans? What is next for you?
MA : I'm committed to continuous learning, aiming to integrate AI-driven design solutions into my projects. Attaining certifications in Project Management and Disruptive Strategy will further enhance my ability to lead innovative design initiatives.
DI: Do you work as a team, or do you develop your designs yourself?
MA : Collaboration is at the heart of my process. Working with a team of designers, architects, and clients enriches the creative journey, ensuring diverse perspectives and expertise shape the final outcome.
DI: Do you have any works-in-progress being designed that you would like to talk about?
MA : Currently, I'm developing a series of interactive public installations that merge traditional art forms with modern technology, aiming to engage communities and celebrate cultural heritage.
DI: How can people contact you?
MA : Interested individuals can reach me via email at meaad@alaboud.com
DI: Any other things you would like to cover that have not been covered in these questions?
MA : I'm passionate about mentoring young designers, sharing knowledge, and fostering a community where creativity thrives. Design is not just about aesthetics; it's about making a meaningful impact on society and the environment.