We, as the Designer Interviews ("DI") had the distinct pleasure and opportunity to interview award-winning, most creative and innovative Chengcheng Hou ("CH").
Chengcheng Hou is a Senior Product Designer specializing in healthcare technology, user experience, and digital product innovation. As the sole designer behind Tia’s first web-based EMR system, they have played a pivotal role in reshaping the provider and patient experience in women’s healthcare. Their work has been recognized with multiple international design awards, including Creative Communication Awards, Graphis New Talent Gold, and the Paris Design Award. Beyond their professional contributions, they have been invited as a guest speaker at the School of Visual Arts, mentoring future designers on industry best practices. Passionate about design systems, digital storytelling, and accessibility, Chengcheng Hou is dedicated to crafting intuitive, high-impact experiences that redefine industry standards.
Chengcheng Hou Designs
We are pleased to share with you original and innovative design work by Chengcheng Hou.
Chengcheng Hou Design - Tia Life Chart Medical App
Designer Interview of Chengcheng Hou:
DI: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
CH : I have a background in product design, with a particular focus on user experience and healthcare technology. After completing my formal education in design, I gained hands-on experience working on complex projects that required human-centered design thinking. Currently, I lead design at Tia, where I’ve created impactful tools like a web-based EMR system that improved patient care by streamlining provider workflows and enhancing data accessibility.
DI: Can you tell us more about your company / design studio?
CH : I currently work at Tia, a pioneering women’s health company that provides comprehensive, integrative care. As the sole senior product designer, I lead the design of both the member portal and provider-facing products. Our platform offers a unique, holistic healthcare experience by connecting services across gynecology, mental health, primary care, acupuncture, and dermatology.
DI: What is "design" for you?
CH : For me, design is fundamentally about problem-solving. It’s the practice of understanding human needs and translating that understanding into intuitive, functional, and beautiful experiences.
DI: What kinds of works do you like designing most?
CH : I’m most passionate about designing products that solve real-world problems and make a tangible impact on people’s lives. I particularly enjoy working on healthcare solutions, where thoughtful design can directly improve patient and provider experiences. At Tia, developing a web-based EMR system that streamlined care delivery and reduced documentation time was incredibly rewarding. I also love the challenge of designing intuitive user interfaces for complex systems. Breaking down intricate workflows into seamless experiences is something I find both creatively stimulating and meaningful. Additionally, working on projects that encourage collaboration between cross-functional teams — from engineering to product management — further enhances the design process for me. Ultimately, I’m drawn to work that requires empathy, strategic thinking, and a clear understanding of the user’s needs. Designing in the healthcare space has allowed me to apply these principles in impactful ways, and I’m excited to continue creating solutions that contribute to positive change.
DI: What is your most favorite design, could you please tell more about it?
CH : I like Muji's designs, lamps from Noguchi, and Donald Judd's minimalist works. I like things that are simple, intuitive, and functional, but also unique to themselves.
DI: What was the first thing you designed for a company?
CH : The first thing I designed for a company was the member portal redesign at Tia. At the time, the company was undergoing a complete brand overhaul, and the challenge was to systematically transition every component into the new design language. This redesign wasn’t just a visual update; it was an opportunity to rethink the user experience. I collaborated closely with product managers and engineers to ensure the design changes aligned with user needs and business goals. Every detail, from typography to component hierarchy, was carefully considered to create a more intuitive and engaging experience for our members. The project required meticulous attention to detail and seamless coordination across teams. It was rewarding to see how the refreshed portal improved member engagement and contributed to the success of the rebrand. The experience also taught me valuable lessons about design systems, stakeholder management, and the importance of iterative design.
DI: What is your favorite material / platform / technology?
CH : I’m a digital product designer, but I have a deep appreciation for materials that engage the senses. I love things with textures — the way a material feels can evoke emotions and create memorable experiences. It’s fascinating how physical interactions can influence digital ones. This preference often inspires how I think about digital design. While users may not physically touch a screen, I strive to create interfaces that have a sense of depth and tactility through thoughtful visual design, micro-interactions, and feedback mechanisms. Texture in the digital world can come through typography choices, layered UI elements, or the way a button responds to a click. I believe that the best designs stimulate multiple senses, even in digital spaces. That’s why I’m always exploring how to create more immersive and engaging experiences for users.
DI: When do you feel the most creative?
CH : On a trip. Because I am constantly stimulated by the things I observe.
DI: Which aspects of a design do you focus more during designing?
CH : During the design process, I prioritize understanding the user experience. I focus on creating intuitive, accessible, and seamless interactions. My approach typically starts with deep user research to understand pain points and motivations. I also pay attention to scalability and functionality — ensuring the design is not only visually compelling but also adaptable to different scenarios. Collaborating closely with engineers and product managers helps me anticipate technical constraints and ensure the final product is both beautiful and efficient. Additionally, I always consider the emotional impact of a design, aiming to create experiences that evoke trust and confidence in the user.
DI: What kind of emotions do you feel when you design?
CH : A sense of responsibility, especially when designing for healthcare. Knowing that my work can impact people’s well-being motivates me to be thoughtful and intentional in every design choice. And of course, there’s joy in the creative process — exploring ideas, iterating, and bringing concepts to life.
DI: What kind of emotions do you feel when your designs are realized?
CH : When my designs are realized and out in the world, I feel a strong sense of fulfillment. It’s rewarding to see the positive impact of a product, especially when users share feedback about how it has improved their experience.
DI: What makes a design successful?
CH : My boss always tell me that a design is successful when no one notices it.
DI: When judging a design as good or bad, which aspects do you consider first?
CH : When evaluating a design, the first thing I consider is its functionality and usability. A good design should effectively solve the problem it was intended to address, providing a seamless experience for the user. Accessibility is another critical factor — I always assess whether the design is inclusive and usable for a diverse range of users.
DI: From your point of view, what are the responsibilities of a designer for society and environment?
CH : Designers have a profound responsibility to create solutions that have a positive impact on society and the environment. Our work shapes how people interact with the world, influencing behaviors and experiences. In healthcare design, for example, I’ve seen how well-designed systems can reduce provider burnout and improve patient care — a reminder of how design decisions carry significant social weight. Environmental responsibility is also crucial. While digital design has a smaller physical footprint than other fields, considering energy-efficient solutions, reducing server loads, and optimizing designs for sustainability are still part of the process. Designers also have a role in advocating for ethical practices, ensuring transparency in how data is used, and promoting inclusivity through accessible design. By approaching our work with empathy and foresight, we can create solutions that are both effective and socially responsible.
DI: How do you think the "design field" is evolving? What is the future of design?
CH : The design field is evolving rapidly, driven by advancements in AI, automation, and immersive technologies like AR and VR. These tools are expanding the possibilities for creating more personalized and dynamic user experiences. In healthcare, for instance, AI-powered design systems can assist providers by predicting patient needs and streamlining administrative tasks. Another key trend is the growing emphasis on ethical and inclusive design. As designers, we are increasingly called to consider the long-term impact of our work, from data privacy to accessibility. Sustainability will also remain a priority, with digital products designed to minimize energy consumption and carbon footprints. In the future, I believe design will become even more interdisciplinary, with designers collaborating closely with engineers, data scientists, and policymakers. Human-centered design will remain at the core, but it will be supported by intelligent systems that adapt and evolve based on user needs. The challenge and opportunity for designers will be to harness these technologies responsibly while keeping human experience front and center.
DI: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
CH : My last exhibition was a poster exhibition that focuses on collage and photography. While I haven't set a date for my next exhibition, I’m excited to continue this project and explore opportunities to share it more widely. Ideally, I’d like to exhibit it in a space that fosters community conversations around urban change and cultural identity.
DI: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
CH : My design inspiration comes from observing how people interact with their surroundings — both physically and digitally. I find creativity in the subtle details of human behavior, from how users navigate digital interfaces to how they move through urban spaces. I also draw a lot of inspiration from photography and street visuals. Capturing moments in cities like New York or during my travels often sparks new ideas about composition, texture, and narrative. Additionally, I stay connected to other designers, explore emerging technologies, and attend exhibitions to expand my perspective. Engaging in conversations about design and culture is another major source of creative energy for me.
DI: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
CH : My design style is best described as intentional and human-centered. I focus on creating experiences that are functional, clear, and meaningful. While aesthetics are important, I believe that the best designs emerge from a deep understanding of user needs. I’m particularly drawn to clean, minimal interfaces that reduce cognitive load and create a sense of ease for users. I also value moments of delight — small, thoughtful interactions that add a sense of care and personality. This design philosophy has been shaped by my work in healthcare, where clarity and usability are paramount, but I also apply it to personal projects, like my photography, where storytelling plays a major role.
DI: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
CH : I live in New York City, a place rich in cultural diversity and constant creative energy. The city’s vibrant mix of cultures has undoubtedly influenced my perspective as a designer.
DI: How do you work with companies?
CH : I believe transparency and feedback are essential for successful collaboration. I prioritize open communication, set clear design goals, and iterate based on user insights. By integrating design thinking into business strategies, I help companies achieve measurable results through thoughtful, user-centered products.
DI: What are your suggestions to companies for working with a designer? How can companies select a good designer?
CH : When working with a designer, companies should foster an environment of collaboration and trust. Providing clear goals, sharing relevant context, and involving designers early in the problem-solving process leads to better outcomes. When selecting a designer, companies should look beyond just visual design skills. A good designer demonstrates problem-solving abilities, user empathy, and an understanding of business objectives. Reviewing past projects, understanding how they approached challenges, and evaluating their communication and collaboration style are key indicators of a great fit.
DI: Can you talk a little about your design process?
CH : My design process is iterative and user-centered. I start by gaining a deep understanding of the problem through stakeholder interviews, user research, and data analysis. Identifying pain points and opportunities helps shape clear design objectives. Next, I explore concepts through sketches and low-fidelity wireframes, gathering feedback quickly to refine ideas. I then move to high-fidelity prototypes, ensuring the design is both visually appealing and functional. Collaborating closely with engineers ensures feasibility, and user testing helps validate the design before launch. Throughout the process, I stay open to feedback and prioritize adaptability. Continuous improvement based on user insights is essential to delivering successful products.
DI: What are 5 of your favorite design items at home?
CH : My Fuji Film X100VI, Chinese handmade teacup, My risograph prints, Muji Stationaries, automatic cat feeder.
DI: Can you describe a day in your life?
CH : "My day typically starts with a morning workout at the gym, which helps clear my mind and set a positive tone for the day. Afterward, I enjoy a simple breakfast, usually something like eggs and toast, followed by a walk if the weather’s nice. At work, my mornings often involve team stand-ups and collaboration with product managers and engineers. I spend a good amount of time iterating on designs, gathering feedback, and conducting user research. I also make time to mentor junior designers and contribute to design critiques. In the evening, I might unwind by exploring photography, capturing street scenes in New York. Some nights, I work on personal projects like my Bed-Stuy photo book. I also enjoy dinner with friends or trying out a new restaurant in the city. Before bed, I usually wind down with a book or listen to a podcast, reflecting on the day and planning for the next. It’s a routine that keeps me balanced and creatively energized.
DI: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
CH : My advice for young designers is to stay curious and open to learning. Design is a continuous journey of discovery, and every project is an opportunity to grow. Prioritize understanding the 'why' behind your designs — knowing the problem you’re solving will lead to more meaningful solutions. Seek feedback regularly and don’t be afraid of critique. The best designs often come from collaboration and iteration. Also, build a strong foundation in design principles, but be flexible and willing to break the rules when it serves the user experience. Lastly, cultivate interests outside of design. Whether it’s photography, travel, or reading, these experiences will shape your perspective and bring fresh insights into your work.
DI: From your perspective, what would you say are some positives and negatives of being a designer?
CH : One of the biggest positives of being a designer is the ability to make a tangible impact. Whether it’s improving healthcare workflows at Tia or enhancing patient experiences, I find it incredibly fulfilling to solve real-world problems through design. The creative freedom to experiment and explore also keeps the work exciting. On the flip side, design often requires balancing multiple perspectives — business goals, technical constraints, and user needs. It can be challenging to navigate competing priorities. Additionally, receiving and processing feedback can sometimes be tough, but it’s a necessary part of growth. Another challenge is the pace of the tech industry. Trends and tools evolve rapidly, so staying adaptable and continuously learning is essential.
DI: What is your "golden rule" in design?
CH : My golden rule in design is to always advocate for the user. No matter how complex the problem or how ambitious the business goal, the user’s experience should remain at the center of every decision. A successful design is one that is intuitive, accessible, and makes people’s lives easier. I also believe in designing with empathy. Understanding the emotional and functional needs of users helps create solutions that truly resonate. It’s not just about aesthetics — it’s about how the design serves people.
DI: What skills are most important for a designer?
CH : Beyond visual design skills, I think the most important abilities for a designer are: Empathy: Understanding users' perspectives and anticipating their needs. Problem-Solving: Breaking down complex challenges into actionable solutions. Communication: Effectively articulating design decisions and collaborating with cross-functional teams. Adaptability: Staying open to feedback and being willing to iterate. Systems Thinking: Considering how individual design components fit into the larger ecosystem.
DI: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
CH : Design Software: Figma is my primary tool for UI/UX design and prototyping. I also use Adobe Creative Suite for more complex visual design and illustrations. Collaboration Tools: FigJam for brainstorming and Miro for mapping user journeys and wireframing. Development Tools: I often refer to Zeplin or Storybook for design handoffs. Photography: My Leica M6 camera is a constant source of visual inspiration. Books: Some favorites include ‘Designing for Emotion’ by Aarron Walter and ‘The Design of Everyday Things’ by Don Norman. Inspiration: Platforms like Awwwards, Dribbble, and Behance help me stay updated on design trends, while street photography and urban environments influence my creative perspective.
DI: Designing can sometimes be a really time consuming task, how do you manage your time?
CH : To manage my time effectively, I prioritize clear goals and break down projects into smaller, manageable tasks. I often start by outlining key milestones and working backward to establish deadlines. Time blocking is also a helpful strategy for me — I dedicate specific time slots to focus on design, feedback sessions, and collaboration. Additionally, I make space for reflection and iteration, knowing that the first solution isn’t always the best. Regular check-ins with stakeholders ensure alignment and prevent time-consuming revisions down the line. And when unexpected challenges arise, I stay adaptable, reprioritize tasks, and ensure progress is steady.
DI: How long does it take to design an object from beginning to end?
CH : The timeline for a design project can vary significantly depending on its complexity. For a simple interface or feature, it might take a few weeks from concept to final design. However, for larger systems like the EMR I designed at Tia, the process took several months due to extensive user research, testing, and iteration. Generally, I allocate time for research, wireframing, prototyping, user testing, and multiple feedback loops. Close collaboration with cross-functional teams also ensures the design is aligned with both technical feasibility and user needs.
DI: What is the most frequently asked question to you, as a designer?
CH : One of the most common questions I get is: ‘How do you know when a design is finished?’ My answer is that design is rarely ever truly ‘finished.’ Instead, it’s about reaching a point where the design solves the problem effectively, meets user needs, and aligns with business goals. Another frequent question is about balancing user needs with business requirements. I often explain that the best designs find a middle ground — addressing user pain points while also driving measurable business impact.
DI: What was your most important job experience?
CH : My most important job experience has been leading the design of the web-based EMR system at Tia. It was a complex and rewarding challenge that required a deep understanding of provider workflows and patient care. Through extensive collaboration with engineers, providers, and product managers, I developed a solution that reduced documentation time by 44%, improved task completion rates, and scaled to support over 42,000 patients. This experience reinforced the importance of human-centered design and showed me how design can have a direct, positive impact on healthcare.
DI: Who are some of your clients?
CH : While I primarily work in-house, my design contributions at Tia have directly impacted healthcare providers and patients across the U.S. Through my mentorship roles at ADPList and Project Alpaca, I’ve also supported aspiring designers and students, helping them grow in their careers. In the past, I’ve collaborated with various cross-functional teams, industry leaders, and design professionals, contributing to projects that range from healthcare innovation to mentorship initiatives.
DI: What type of design work do you enjoy the most and why?
CH : I’m most passionate about designing products that have a real-world impact, especially in the healthcare space. Solving complex problems that improve people’s lives, like the EMR system at Tia, is incredibly fulfilling. I also enjoy working on systems design — creating scalable, intuitive solutions that streamline workflows and enhance experiences. The intersection of design, technology, and human behavior fascinates me, and I find joy in collaborating with teams to bring thoughtful, user-centered products to life. Outside of digital design, I love working on photography and storytelling projects. Capturing the evolving landscapes of neighborhoods like Bed-Stuy has deepened my appreciation for visual storytelling and the power of design to evoke emotion.
DI: What are your future plans? What is next for you?
CH : In the near future, I’m excited to continue my work in healthcare design, building more impactful solutions that improve both provider and patient experiences. I’m also working on an AI-based mental health scoring project that uses conversational AI to assess mental health in a more human-centered way. Beyond product design, I’m passionate about expanding my photography project documenting the changing landscapes of Bed-Stuy. I plan to publish a photo book that captures the essence of the neighborhood’s transformation and its cultural significance. Additionally, I look forward to continuing my mentorship work through Project Alpaca and ADPList, supporting the next generation of designers.
DI: Do you work as a team, or do you develop your designs yourself?
CH : While I lead many design initiatives independently, my work is highly collaborative. As the sole senior product designer at Tia, I work closely with product managers, engineers, healthcare providers, and operations teams. I believe the best designs come from understanding multiple perspectives, and I value feedback from all stakeholders. That said, I’m also comfortable taking ownership of projects, driving initiatives from concept to launch. Balancing independent design work with cross-functional collaboration has been key to my success.
DI: Do you have any works-in-progress being designed that you would like to talk about?
CH : Yes, I’m currently developing the AI-based mental health scoring project. It aims to shift away from traditional questionnaires by using conversational AI to engage with users in a more empathetic and human-centered manner. The results will provide actionable insights for both patients and providers, enhancing mental health care. I’m also in the process of further refining the provider-side features of Tia’s EMR system, adding smarter workflows to further reduce administrative burden and improve care coordination. On the photography side, my Bed-Stuy project is ongoing, and I’m working towards publishing a photo book that captures the evolving landscape of the neighborhood
DI: How can people contact you?
CH : The best way to contact me is through my website at chengchenghou.com, where you can view my portfolio and projects. You can also reach out to me on LinkedIn at linkedin.com/in/chengchenghou.
DI: Any other things you would like to cover that have not been covered in these questions?
CH : I’m also passionate about how design intersects with social impact. Whether it’s improving healthcare systems or documenting cultural stories through photography, I believe design has the power to drive meaningful change. I’m always open to conversations and collaborations that explore these intersections further.