We, as the Designer Interviews ("DI") had the distinct pleasure and opportunity to interview award-winning, most creative and innovative Binglin Liu ("BL").
Liu Binglin, founder and art director of WSD design, In-Service Master of French National Institute of technology, interior and soft clothing designer. Although art and design is not his major, he still try to combine culture, art, demand and design. The real design of a project is good at using various techniques to create any new work with the eyes of ordinary viewers. Pay attention to the every project with creativity and comment them from perspective of consumers.
Binglin Liu Designs
We are pleased to share with you original and innovative design work by Binglin Liu.
Binglin Liu Design - To Neutralize Display Sales
Designer Interview of Binglin Liu:
DI: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
BL : My entry story is old-fashioned and wonderful, from the beautiful editor of Jingbao to the real estate planning to get in touch with interior design. After working in an interior design company for more than half a year, he was drawn into by a separate boss, and finally entered the interior design industry.
DI: What is "design" for you?
BL : For me, design is the essence of the designer's thinking and inspiration. Design should be people-oriented. In the original intention of design, we insist on the appropriate and beautiful things to meet the needs of the owner and party A. Design is not high on the ground, but a very landing job, it is to serve human and society. Through design, we can provide humans with a space suitable for living and provide a high-quality life.
DI: What kinds of works do you like designing most?
BL : I like the kind of meticulous, easy to move people, exquisite design in the details.
DI: What was the first thing you designed for a company?
BL : The model house of Chengdu Blu-ray Group, which took over after the establishment of the business in 2011, is our first project in the true sense. The docking, scheme design and final landing are all completed by our main work. Stumbled around, we spent about 2 months to complete the project on the ground. When the last piece of jewelry was placed, the four of us were very excited at the scene.
DI: What is your favorite material / platform / technology?
BL : Creativity comes from life. When I encounter something interesting in my life, my inspiration will be very rich.
DI: When do you feel the most creative?
BL : Pay attention to the meaning of the design itself, whether this design can meet the needs of the owners, whether the design is based on the perspective of serving customers and society, and cannot meet the unilateral requirements purely.
DI: What kind of emotions do you feel when you design?
BL : Happy and looking forward.
DI: What kind of emotions do you feel when your designs are realized?
BL : Satisfied, proud, and hope my design will be liked.
DI: What makes a design successful?
BL : The most important thing for a designer's own ability, breadth of thought, and depth of thinking about people and society is the love of design.
DI: When judging a design as good or bad, which aspects do you consider first?
BL : Whether it is practically satisfied, whether it can be satisfied based on the customer's perspective, and whether the design breaks through itself.
DI: From your point of view, what are the responsibilities of a designer for society and environment?
BL : Through design, we can provide humans with a space suitable for living and provide a high-quality life.
DI: How do you think the "design field" is evolving? What is the future of design?
BL : The design field has been constantly moving forward, and the future of design is unknown and bright.
DI: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
BL : The most important thing about soft clothes is the perception of life. Soft clothing is like a concentrated life process. It needs precipitation and accumulation to truly understand life, not by imitation, plagiarism, or imagination. If you want to make a breakthrough in soft clothes, you must return to life itself and experience every bit of life.
DI: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
BL : I live in Shenzhen, China. China is a big country with a long history, and it has left very precious gems since ancient times. In terms of design, our predecessors have left us many precious and delicate design works. The Chinese cultural heritage has greatly inspired modern Chinese designers .
DI: What are your suggestions to companies for working with a designer? How can companies select a good designer?
BL : If you want to be a brand and be a little known, you must first have real materials, you ca n’t spend a variety of costs to pack a person, you have to be able to have proper publicity, but if your quality is not good, how do you To promote? The appreciation ability of consumers is improving, it must be that your things are handy, can let others accept you, and your things may be recognized by others and help you promote them.
DI: Can you talk a little about your design process?
BL : The design is closely connected from the initial measurement room to the mid-term design and the landing in the later period. In the early stage of the design process, it is necessary to consider whether the construction can be completed and how to deal with the details of each detail will be more perfect. Solve the problem in advance.
DI: What are 5 of your favorite design items at home?
BL : The five favorite design items at home are sofas, dining tables, appliances, beds, and small decorations. Home is a warm, comfortable, and safe haven that relieves tiredness, so my favorite home is comfortable furniture. You can cook some food at home on the rest day and share the happiness brought by food. Small ornaments are also bought as souvenirs when traveling, and it is always a good experience to see them.
DI: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
BL : Now that many customers have very broad knowledge, we need to use the time outside of work to enrich ourselves, so that we can absorb more oxygen, and we cannot stop learning. We often need to maintain an empty cup mentality.
DI: From your perspective, what would you say are some positives and negatives of being a designer?
BL : Advantages: Reiki, responsible, professional, and pursuit of perfection. Disadvantages: laziness, procrastination, stubbornness.
DI: What is your "golden rule" in design?
BL : Color application, material selection and customer needs.
DI: What skills are most important for a designer?
BL : Aesthetic foundation, life experience, cognition of building modeling, use of software.
DI: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
BL : CAD, SU. The tools in my toolbox are the empty drum hammer, electronic ruler, tape measure, pencil, water-based pen, and blank paper. DEAEEN magazine website, AD magazine, Elledcor, design wrist, etc.
DI: How long does it take to design an object from beginning to end?
BL : Detailed analysis of specific projects, good works need time to sculpt, do their best to achieve the ultimate.
DI: What is the most frequently asked question to you, as a designer?
BL : 1. Practicality. Architectural design needs to be function-first. It should not be based on the shape and shape. It must not be a weird building. It must first meet the requirements for use. Second, economy. Under the condition of meeting the requirements of the power of energy, we strive to minimize the cost. 3. Green environmental protection, energy saving and intelligent energy recovery. The use of new materials, new processes and new technologies is the development direction of the construction industry.
DI: What was your most important job experience?
BL : Jingbao's American editors moved to real estate planning to get in touch with interior design. After working in an interior design company for more than half a year, he was drawn into by a separate boss, and finally entered the interior design industry.
DI: Who are some of your clients?
BL : My first client, we didn't understand the needs of Party A at that time. After face-to-face communication, we did the second design plan upgrade for free, and finally got the approval of Party A. Through this project, Party A was impressed by our persistence and then signed a strategic cooperation with us for one year. Although our project was inexperienced at the time, they were still willing to give us a chance. We are very grateful.
DI: How can people contact you?
BL : luo-564@qq.com 41414256@qq.com