We, as the Designer Interviews ("DI") had the distinct pleasure and opportunity to interview award-winning, most creative and innovative Chao-Shun Liang ("CL").
Chao-Shun Liang, the founder of Wishcometrue Ltd., has a deep passion for design philosophy that carries stories and touches people, often becoming deeply engrossed in his work. Having worked in design-related fields in both London and Taiwan for an extended period of time, he is well-versed in brand management, product design, and market strategy, among other areas. His ability to create breakthrough designs that are both functional and visually appealing is a demonstration to his skills as a designer.
Chao-Shun Liang Designs
We are pleased to share with you original and innovative design work by Chao-Shun Liang.
Chao-Shun Liang Design - Air Kiss Coffee Bean Canister
Designer Interview of Chao-Shun Liang:
DI: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
CL : Ever since I was a child, I've had a special affinity for products. The allure of well-designed objects has always captivated me, leading me to indulge in collecting them. These collections brought me immense joy, and becoming a designer became my ultimate dream.
DI: What is "design" for you?
CL : "Design has been a constant presence in my life, influencing everything from the objects I surround myself with to the experiences I seek. I find immense joy in creating designs that have the power to move people. As a designer, I am committed to continuous learning and exploration, always seeking new ways to inspire and delight."
DI: What kinds of works do you like designing most?
CL : I find myself constantly drawn to designs that evoke positive emotions. It's become clear to me that I have a particular fondness for designs that stimulate dopamine. These designs go beyond aesthetics; they demonstrate a deep understanding of human psychology, aiming to enhance our overall well-being.
DI: When do you feel the most creative?
CL : My most creative breakthroughs often happen at the boundary between wakefulness and sleep. In those liminal moments, my subconscious mind seems to unlock a treasure trove of ideas. I've found that by approaching a problem before bed, my mind continues to work on it subconsciously, leading to unexpected and innovative solutions.
DI: Which aspects of a design do you focus more during designing?
CL : When designing, I focus on these five key elements: 1,User-centered design: I always consider the user's perspective, ensuring that products are easy to use and meet their specific needs. 2,Functionality: The product must deliver on its promise and provide real value to users. 3,Aesthetics: A visually appealing design can enhance a product's appeal and create a lasting impression. 4,Cost-effectiveness: Balancing design with cost is essential for a product's success in the market. 5,Technical viability: The design must be feasible within the constraints of current technology.
DI: What kind of emotions do you feel when you design?
CL : When designing products, I draw on five core emotions to create work that resonates with users: 1,Empathy: By putting myself in the user's shoes and understanding their needs, pain points, and aspirations, I can design products that truly solve problems. 2,Curiosity: A curious mind is essential for exploring new possibilities and fostering innovative thinking, leading to unique and distinctive designs. 3,Passion: A deep passion for design fuels my drive to excel and create truly remarkable work. 4,Critical Thinking: A questioning mind allows me to continuously evaluate and refine my designs. 5,Aesthetics: A keen sense of aesthetics enables me to create visually appealing products that enhance the user experience.
DI: What kind of emotions do you feel when your designs are realized?
CL : When my designs become tangible, it feels like I've given birth to something new. It's more than just an object; it's a creation with a soul. The emotional connection between the user and my design is a profound experience. This sense of accomplishment is not solely derived from the final product, but also from the personal growth that comes with the design process. Design is a journey filled with both triumphs and setbacks, but it's through these experiences that I've become a stronger designer and a more fulfilled individual.
DI: When judging a design as good or bad, which aspects do you consider first?
CL : Design is more than just aesthetics; it's an art that can touch people's hearts. A great design, in my opinion, goes beyond functionality to create an emotional connection. When evaluating a design, I consider the following: Humanistic spirit: 1, Human-centered design: We empathize with users, understanding their needs and pain points, to create products that truly solve problems. 2,Intuitiveness: The product's interactions should be intuitive, as natural as using a familiar tool. 3,Inclusivity: The design should be accessible to people of all backgrounds and abilities. Aesthetic pursuit: 1,Simplicity: We believe that simplicity is beauty. Designs should be stripped of unnecessary elements for a pure aesthetic. 2,Harmony: All design elements should work together in harmony, creating a visually balanced composition. 3,Tactile experience: The materials and craftsmanship should provide 4 pleasant tactile and visual experience. Innovation: 1,Challenging the status quo: We encourage constantly challenging existing design paradigms to find new solutions. 2,Trendsetting: Designs should lead the industry and offer users new experiences. 3,Sustainability: Designs should balance aesthetics with environmental consciousness, leaving a positive legacy for future generations. Brand value: 1,Brand storytelling: The design should communicate the brand's values and vision, fostering an emotional connection with users. 2,Brand recognition: The design should make our products instantly recognizable, strengthening brand impression.
DI: From your point of view, what are the responsibilities of a designer for society and environment?
CL : Design for a Better World Designers have a unique opportunity to create a better world. Beyond creating visually appealing products, designers must consider the broader social and environmental impacts of their work. Key principles include: 1,Human-centric design: Designing with people's needs and experiences in mind. 2,Sustainability: Minimizing the environmental footprint of design. 3,Social impact: Addressing societal challenges through design. Designers are powerful agents of change. By aligning their work with social and environmental goals, they can create a more sustainable and equitable future.
DI: How do you think the "design field" is evolving? What is the future of design?
CL : Design is at a pivotal moment. Technological advancements, societal changes, and evolving consumer demands are reshaping the design industry. Key trends include: 1,The fusion of technology and design: AI, VR, and AR are transforming how we design and experience products. 2,Sustainability as a design principle: Designers are committed to creating products that minimize their environmental impact. 3,User-centric approach: Understanding user needs and behaviors is fundamental to successful design. 4,Collaborative design: Designers are working across disciplines to address complex challenges. 5,Personalized design: Tailored experiences are becoming the norm, thanks to advances in technology. Looking ahead, design will be characterized by: 1,AI-powered design: AI will augment human creativity and efficiency. 2,Immersive experiences: Virtual and augmented reality will redefine how we interact with products. 3,Biomimicry: Nature-inspired design will lead to innovative materials and products. 4,Emotional connection: Design will focus on creating products that evoke emotions and resonate with users. 5,Social impact: Designers will play a critical role in addressing societal challenges.
DI: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
CL : I find inspiration in the nuances of daily life and the feedback I receive from users. The desire to create products that not only function well but also evoke emotion drives me to constantly innovate and explore new design possibilities.
DI: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
CL : "My design style is akin to a tranquil stroll, seeking beauty in simplicity. I enjoy using lines and colors to sketch out a warm and inviting atmosphere, providing users with a serene retreat from their busy lives. What drives me to explore this style further is a deep appreciation for nature and humanity. I aspire for my designs to be like a gentle breeze, softly caressing people's hearts, bringing moments of peace and warmth. My design process typically begins with understanding the user's needs, combined with in-depth research on materials, colors, and space, ultimately resulting in a design that is both aesthetically pleasing and functional. **In short, my design style emphasizes:** 1. **Simplicity:** Striving for a minimalist approach to design. 2. **Warmth:** Creating a comfortable and cozy atmosphere. 3. **Nature:** Incorporating natural elements to connect with people. 4. **User-centricity:** Prioritizing the needs of the user. **What drives my design:** 1. **Pursuit of beauty:** I believe that beauty has a healing power. 2. **Compassion for humanity:** I hope my designs can bring convenience and pleasure to people's lives. 3. **Awe of nature:** I draw inspiration from nature and hope my designs can coexist harmoniously with the natural world. **My design process:** 1. **Deeply understanding the user:** Through interviews, observations, and other methods, I understand the user's needs and pain points. 2. **Conceptualizing:** Based on user needs and my own aesthetic understanding, I conceptualize the design. 3. **Sketching:** Transforming the concept into visual imagery. 4. **Modeling:** Creating a model to verify the design's feasibility. 5. **Refining details:** Repeatedly refining the design details to ensure perfection.
DI: Can you talk a little about your design process?
CL : My design process is akin to sculpting a piece of jade. I continuously refine and polish until the work emits its most brilliant light. It's not just about creating aesthetically pleasing objects; it's about solving problems, meeting user needs, and providing delightful experiences. From a vague concept to a tangible product or service, I go through the following stages: 1,Understanding the user: Deeply understanding users' needs, habits, and pain points. 2,Empathizing with the user: Thinking from the user's perspective. 3,Ideation: Brainstorming various potential solutions. 4,Visualization: Transforming ideas into images or models. 5,Iterative testing: Presenting design solutions to users and gathering feedback. 6,Continuous improvement: Refining designs based on user feedback. 7,Finalization: Transforming the design solution into a final product or service. 8,Delivery: Delivering the design to the user.
DI: What skills are most important for a designer?
CL : A designer's toolkit includes: 1,Problem-solving: The ability to dissect design challenges and identify core issues. 2,Creativity: Generating innovative and original ideas. 3,Visualization: Sketching, modeling, and creating visual representations of design concepts. 4,Communication: Effectively conveying design ideas to others. 5,Continuous learning: Staying updated with the latest design trends and technologies. Designers are essentially idea transformers, turning abstract concepts into tangible realities.In addition to these core skills, designers need: 1,A keen eye for aesthetics: Understanding what makes a design visually appealing. 2,Patience and perseverance: The design process often requires multiple iterations and refinements. 3,Strong communication skills: Collaborating effectively with clients and team members.
DI: Designing can sometimes be a really time consuming task, how do you manage your time?
CL : Design is essentially the process of transforming abstract concepts into tangible realities. This process is inherently explorative and decision-driven, thus demanding significant time investment. To manage my time effectively, I return to the first principles of design: 1,Clarifying the problem: I continuously ask "why" to uncover the root cause of the problem, ensuring that I am focused on the right design goals. 2,Simplifying the process: I break down the design process into its fundamental steps and identify the critical elements in each. 3,Optimizing tools: I select the tools that are best suited for the task at hand, eliminating unnecessary steps. 4,Staying focused: I minimize distractions and concentrate on the task at hand. 5,Regular review: I periodically evaluate my workflow to identify areas for improvement.
DI: How can people contact you?
CL : http://www.designwishcometrue.com/